Apple's new ad campaign says, 'If it's not an iPhone, it's not an iPhone'

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Comments

  • Reply 21 of 90
    indyfxindyfx Posts: 321member
    Quote:
    Originally Posted by SirLance99 View Post



    Good adverts. It's sad the the hardware and software are crashing on me daily still. Sometimes twice a day.



    That's because you have an android phone... Get an iPhone, 99% of people who have iPhones love them.

    Almost no one loves their android phone. Most bought then for one of two reasons: They were duped into them thinking they were "like an iPhone" (they aren't). Or because they hate apple.

    If you are in the former category, there is a solution, buy the real thing. You like the 99% will almost certainly love it.

    However, those who bought the android phone because the they hate Apple will have to slog on, hating life.

    So, which is it going to be?

     

    On the off chance that you were actually being honest (and not trolling), take your iPhone to an apple store, there is something seriously wrong with it

  • Reply 22 of 90
    chadmaticchadmatic Posts: 285member
    slurpy wrote: »
    Apple has realized that their competition is floundering, and they rightly plan to press their advantage and go in for the kill.

    The kill??? You must be 'Merican!!!
  • Reply 23 of 90
    slurpy wrote: »
    Wow. Why the hell is this write up so skewed and so negative? Obviously he author hates the ads, but there's nothing objectively bad about them. I found them very well done, convincing, and effective. Apple needs to change up their ad campaigns every once in a while, they can't keep doing the abstract artsy narratives forever. These ads still have a thousand times more class and flair than any Samsung ad.

    Apple has realized that their competition is floundering, and they rightly plan to press their advantage and go in for the kill.

    Oh dear, AI wrote something which expressed an opinion that was less than glowing, clearly it's time to freak out.
    sirlance99 wrote: »
    Good adverts. It's sad the the hardware and software are crashing on me daily still. Sometimes twice a day.

    What's really said is the iOS 9 beta has been more stable and faster than any version of iOS 8 has been on my iPhone.
  • Reply 24 of 90
    prolineproline Posts: 223member
    Quote:

    Originally Posted by unDED View Post



    Duh! Of course it's not an iPhone if it's not an iPhone.



    You'd think this would be obviously, but it isn't. Samsung's whole marketing campaign is that the Galaxy is basically an iPhone.

  • Reply 25 of 90
    bloggerblogbloggerblog Posts: 2,537member

    Reminds me of an old Washington Post ad: "If you don't get it, you don't get it"

  • Reply 26 of 90
    chadmaticchadmatic Posts: 285member
    Reminds me of an old Washington Post ad: "If you don't get it, you don't get it"

    Or even better... the Old Spice ads featuring Bruce Campbelll "if you have it, you don't need it".
  • Reply 27 of 90
    bobschlobbobschlob Posts: 1,074member
    Quote:

    Originally Posted by rp2011 View Post



    Well the "humanized" ones were becoming cringe worthy clichés. The Watch ones in particular looked like antidepressants ads. Now THOSE were tone deaf in its over the top clichéd Applelyness. So much so that those came off across as schmaltzy to the nth degree.



    Opinions are like…   You know the rest.

  • Reply 28 of 90
    bobschlobbobschlob Posts: 1,074member

    Yeah, the tagline's a little lowbrow.  …whadya gonna do? They gotta reach out to the android kids.

    The ads work.

  • Reply 29 of 90

    I thought the message in both ads were super clear, super simple. They are short and to the point. Like them both.

  • Reply 30 of 90
    Quote:

    Originally Posted by Slurpy View Post



    Wow. Why the hell is this write up so skewed and so negative? Obviously he author hates the ads, but there's nothing objectively bad about them. I found them very well done, convincing, and effective. Apple needs to change up their ad campaigns every once in a while, they can't keep doing the abstract artsy narratives forever. These ads still have a thousand times more class and flair than any Samsung ad.



    Apple has realized that their competition is floundering, and they rightly plan to press their advantage and go in for the kill.



    If AI adds an opinion, it adds "value" to the news article. /s

  • Reply 31 of 90
    jozsoojozsoo Posts: 39member

    The second ad is unfocused? Beats me where Mikey missed the focus there. Pretty clear to me. Maybe he just needs to watch it a second time?

  • Reply 33 of 90
    multimediamultimedia Posts: 1,061member
    I don't like this new campaign at all.
  • Reply 34 of 90
    Best comment of the year over at MacRumors:

    "The 1% who don't love their iPhones all have accounts on Macrumors."
  • Reply 35 of 90
    prolineproline Posts: 223member
    Best comment of the year over at MacRumors:

    "The 1% who don't love their iPhones all have accounts on Macrumors."
    MR is extremely troll friendly. Their system of having up votes but no down votes and heavily promoting the "top comments" allows douchebags to tap into the frustrations of 5% of users to get enough up votes for top placement, even if the other 95% strongly disagree. For example, there are many top rated "iOS 6 was so much better" posts every time iOS 7, 8, or 9 comes up even though that view is extremely unpopular and basically just silly.
  • Reply 36 of 90
    slurpyslurpy Posts: 5,391member
    proline wrote: »
    MR is extremely troll friendly. Their system of having up votes but no down votes and heavily promoting the "top comments" allows douchebags to tap into the frustrations of 5% of users to get enough up votes for top placement, even if the other 95% strongly disagree. For example, there are many top rated "iOS 6 was so much better" posts every time iOS 7, 8, or 9 comes up even though that view is extremely unpopular and basically just silly.

    Yep, macrumors is a cesspool of trolls, and it's clearly designed to be that way with no apologies.
  • Reply 37 of 90
    crowleycrowley Posts: 10,453member

    Whoever created the second advert sure has a thing for videos captured over multiple iPhones.  That use case occupies approximately 0% of my usage of an iPhone, and I'd wager a similar amount for most people.  So flashy, but rather lacking in substance.

  • Reply 38 of 90
    sirlance99 wrote: »
    Good adverts. It's sad the the hardware and software are crashing on me daily still. Sometimes twice a day.

    I dealt with that until I dumped some apps and did a cold restart. If the iDevice is telling you about low memory, it's not kidding.
  • Reply 39 of 90
    multimedia wrote: »
    I don't like this new campaign at all.

    Then it wasn't aimed at you. Apple is targeting people who don't have iPhones...Duhh!
  • Reply 40 of 90
    jozsoo wrote: »
    The second ad is unfocused? Beats me where Mikey missed the focus there. Pretty clear to me. Maybe he just needs to watch it a second time?

    I'm with you... It was a fun ad aimed at the younger set who like a MTV type of quick cuts.
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