iOS 9 poised to be 'game changer' as ad blocking already costs publishers $22B yearly

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  • Reply 81 of 95
    gatorguygatorguy Posts: 24,090member
    foggyhill wrote: »

    It is not the ads themselves that are the issue, but the data collection that goes with it. If you go to a tech web site and they market you a mac and everyone sees the same add, that's OK and most people don't really mind those kind of ads, but if you go to that web site and they market you anti-depressants because somehow they got you browsing such a subject on Google... Well, that's not ok at all.
    Just a mention for what it's worth.
    Google doesn't permit collection or use of health data for advertising purposes.

    If you see one that appears to have been targeted to you it did not come from Google data-collection. There's actually a very lengthy list of personal information that Google explicitly says cannot be collected or used in the course of advertising activities, even by the companies using their ad-placement services.

    This will probably come as a surprise to many here who have been told over and over Google is using highly personal information they've stolen from you to put stuff like erectile dysfunction products in front of your face.

    "When creating remarketing lists or creating your ads, you can't use any sensitive information about site or app visitors. For the purposes of this policy, sensitive information includes:

    -interest or participation in adult activities (including alcohol, gambling, adult dating, pornography, etc.)
    -sexual behavior or orientation, such as sexual orientation inferred from a user's visit to a particular website
    -racial or ethnic information, such as from sites or apps that collect affirmative racial or ethnic identification from visitors
    -political affiliation (other than the public registration information of United States voters), such as from sites or apps that solicit or store people's affirmative political stances
    -trade union membership or affiliation, such as a user's visit to a trade union's site or app
    -religion or religious belief, such as from sites or apps that collect people's affirmative information on religion or religious beliefs
    -negative financial status or situation, such as information indicating that a user has a low credit rating or high debt load
    -health or medical information, such as from sites or apps that market to a specific health-related group
    -status as a child under 13
    -the commission or alleged commission of any crime, such as information indicating that a user has a criminal record

    As an advertiser using any type of interest-based advertising, you're restricted from:

    -Running ads that collect personally identifiable information
    -Using interest-based advertising or implementing the remarketing tag on any site or app directed to children under 13 or which stores or solicits age information from people under the age of 13
    -Creating a remarketing list or creating ad content that specifically seeks to reach people in ways that are prohibited
    -Creating ad content which implies knowledge of personally identifiable or sensitive information about the site or app visitor, even when the remarketing list has been created without using such information
    -Including products which fall into these sensitive categories, such as pharmaceutical products, in any data feeds

    Additionally, any ads that are already prohibited by our AdWords content policies are prohibited for remarketing campaigns.

    -Gambling
    -Adult
    -Racial or ethnic information
    -Political or trade union information
    -Religion and religious beliefs
    -Negative financial status or situation
    -Pharmaceuticals or health information
    -Ads or content appealing to children

    https://support.google.com/adwordspolicy/answer/143465?hl=en
  • Reply 82 of 95
    nolamacguynolamacguy Posts: 4,758member
    jungmark wrote: »
    There's a difference between static ads and intrusive ads. Don't annoy me with ads. Don't redirect me to the App Store. Don't make me watch a video.

    don't attach megabytes of JavaScript libraries in a concerted effort to track everything I do in my browser.
  • Reply 83 of 95
    nolamacguynolamacguy Posts: 4,758member
    bdkennedy1 wrote: »
    Then web developers stop developing for Safari because they don't make any money when someone uses it.

    #1 selling handset in America. good luck with that.
  • Reply 84 of 95
    nolamacguynolamacguy Posts: 4,758member
    moreck wrote: »
    You do realize that ads are the only thing keeping most websites free, right?

    Take away ads and the majority of websites would be forced to either charge for access or close down.

    Then geniuses like you will moan and whine about how these sites are daring to ask for money.

    insult aside, do you have proof that people don't want to or won't pay? there's a century-long history of newspaper and magazine subscriptions that indicate people will pay for content when that's the only option.
  • Reply 85 of 95
    imatimat Posts: 208member
    The problem is:
    - the amount of ads which is frankly completely out of control
    - the whole tracking system behind it.


    I just installed Ghostery plugin for Safari (and Opera) and must say the browsing has sped up noticeably. And the number of trackers is just embarrassing (12 on this AppleInsider page)
  • Reply 86 of 95
    gatorguygatorguy Posts: 24,090member
    imat wrote: »
    The problem is:
    - the amount of ads which is frankly completely out of control
    - the whole tracking system behind it.


    I just installed Ghostery plugin for Safari (and Opera) and must say the browsing has sped up noticeably. And the number of trackers is just embarrassing (12 on this AppleInsider page)
    You're only seeing 12?? Pause blocking and reload the page. Now count again. I counted 28. Worse, if you come here from a different site the number of beacons that followed you over multiplies. I've counted upwards of 80 different advertisers, persistent web beacons and pixel tags, and behavior trackers here in a single session.
  • Reply 87 of 95
    SpamSandwichSpamSandwich Posts: 33,407member
    docno42 wrote: »
    I'm trying this on Firefox and really like it. I wish they would release a safari extension: https://www.eff.org/privacybadger

    mystigo wrote: »
    https://adblockplus.org

    AdBlock Plus is excellent. Don't get AdBlock - (without the plus) it's a different product, and they allegedly sell access to advertisers to bypass the filters.

    Looks like they're working on an iOS browser also: https://adblockplus.org/en/adblock-browser/
  • Reply 88 of 95
    imatimat Posts: 208member



    It probably has to do with the amount of trackers you had stuck to your browser before installing ghostery (my second browser, Opera, shows an even lower count).

  • Reply 89 of 95
    jbdragonjbdragon Posts: 2,297member
    Quote:

    Originally Posted by Robin Huber View Post



    Any tactic that cuts off Google's air supply is double-plus good.

     

    That's easy, switch your default search in iOS to something other then Google!!!  I use DuckDuckGo myself.   Then don't use gmail or any of Google's other services and then Google is cut off.  If you want to take it that far.

  • Reply 90 of 95
    Quote:
    Originally Posted by Mystigo View Post

     

     

    https://adblockplus.org

     

    AdBlock Plus is excellent. Don't get AdBlock - (without the plus) it's a different product, and they allegedly sell access to advertisers to bypass the filters.




    Not according to their site: 

    Quote:
     I heard you were asking big companies to pay you to show their ads?!

    Nope, that's what some other ad blockers are doing, and we're as unimpressed as you are. AdBlock is 100% user-supported, does not have a list of companies that get preferential treatment, and does not ask or allow companies to pay us to show you ads. With AdBlock, you are the one in control of what ads, if any, you want to see - not the advertisers.


     

    Source: ABOUT US

     

    Actually, it is AdBlock Plus that allows ads based on a whitelist:

    Quote:

    What are Acceptable Ads?

    We don't think all ads are bad and are fully aware that ads finance many websites. So, in 2009 we decided to find some common ground. Our solution involved asking Adblock Plus users, and our community at large, to help identify criteria that makes for better ads. From these discussions, we established strict criteria to identify nonintrusive ads. In 2011, we began implementing the Acceptable Ads initiative. Participants that wish to comply with the Acceptable Ads initiative can apply to be added to the Acceptable Ads list. Adblock Plus users have the option to display ads that are on the Acceptable Ads list or to disable the Acceptable Ads feature and browse completely ad-free. To view the list of acceptable ads, visit the Acceptable Ads Proposals forum.

    Please see the Acceptable Ads FAQ to learn more.



     

     

    Source: https://adblockplus.org/en/about

  • Reply 91 of 95
    gatorguygatorguy Posts: 24,090member
    imat wrote: »

    It probably has to do with the amount of trackers you had stuck to your browser before installing ghostery (my second browser, Opera, shows an even lower count).
    Have you tried disabling Ghostery, closing this page, visiting a different site (for example Engadget), then coming back and reopening a page here all with Ghostery off? I suspect there's a number of beacons that follow you from site to site. It would be a good test to see if my guess seems accurate.
  • Reply 92 of 95
    sergiozsergioz Posts: 338member
    People that provide content like video and interesting articles will put ad blocking detectors. Which will prevent content from reaching your screen. Basically blocking on ad blocking!
  • Reply 93 of 95
    qvakqvak Posts: 86member
    Quote:

    Originally Posted by Moreck View Post





    You do realize that ads are the only thing keeping most websites free, right?



    Take away ads and the majority of websites would be forced to either charge for access or close down.



    Then geniuses like you will moan and whine about how these sites are daring to ask for money.

     

    Yeah, ok. Because the 1997 internet was full of pop-ups, pop-unders, click hijackers, app store redirects and flash animation. Web 1.0 had better, more focused content people put up because they cared about the subject matter.

     

    So ads get blocked by everyone in the world..... Waaaaaah, bloggers have to get a real job and the signal to noise ratio on the internet is squared overnight. Sounds like a win/win situation.

  • Reply 94 of 95
    I think it was a good move, I really enjoy having clean and fast Safari using Vivio AdBlocker for iOS 9. it is only beta in TestFlight but already works very well. You can sign up and give it a try as well at vivioapp.com
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