Apple's iOS clinches 78.3% of U.S. mobile online shopping over Thanksgiving, 360% more than Android
Apple remained the dominant platform for holiday mobile shoppers as iPad and iPhone users accounted for 78.3 percent of mobile e-commerce orders over Thanksgiving Day. Buyers using any device using some form of Android contributed only 21.5 percent of online orders.

Those figures come from Custora's E-Commerce Pulse, the marketing firm's report on online buyers and shopping trends, including "200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue."
On Thanksgiving Day, the firm noted that online shopping revenue grew by 12.5 percent over last year, while transactions were up by 10.8 percent over the same day in 2014.
Online orders made using mobile phones or tablets jumped to 39.3 percent of all online sales on Thanksgiving, surpassing the 34.3 percent threshold reached last year.
The increasing popularity of mobile devices among online shoppers has particularly favored Apple's iOS, which has retained its dominant lead, despite slipping 1.6 percentage points over last year, when 79.9 percent of mobile orders were placed using an iOS device.
Apple iOS continues to command more than 3.6 times the commercial relevance in online shopping compared to all Android makers collectively. This occurred despite the fact that Apple remains a minority platform in terms of units sold, and that the overall use of mobile devices has grown significantly.
Apple's smartphone market share, as estimated by comScore, hovers slightly above 40 percent in the U.S..

Those figures come from Custora's E-Commerce Pulse, the marketing firm's report on online buyers and shopping trends, including "200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue."
On Thanksgiving Day, the firm noted that online shopping revenue grew by 12.5 percent over last year, while transactions were up by 10.8 percent over the same day in 2014.
Online orders made using mobile phones or tablets jumped to 39.3 percent of all online sales on Thanksgiving, surpassing the 34.3 percent threshold reached last year.
Apple iOS continues to command more than 3.6 times the commercial relevance in online shopping compared to all Android makers collectively
The increasing popularity of mobile devices among online shoppers has particularly favored Apple's iOS, which has retained its dominant lead, despite slipping 1.6 percentage points over last year, when 79.9 percent of mobile orders were placed using an iOS device.
Apple iOS continues to command more than 3.6 times the commercial relevance in online shopping compared to all Android makers collectively. This occurred despite the fact that Apple remains a minority platform in terms of units sold, and that the overall use of mobile devices has grown significantly.
Apple's smartphone market share, as estimated by comScore, hovers slightly above 40 percent in the U.S..
Comments
Clenches? Not the best word here. Clinches?
Nah, it checks out. “Clenches” is what you do after eating too much turkey OR after eating your iPhone.
Nice to see a different company come up with similar results. Should quiet the trolls who think one study isn't conclusive.
plural noun: clenches
1. a contraction or tightening of part of the body.
"she saw the anger rise, saw the clench of his fists"
noun
plural noun: clinches
1. a struggle or scuffle at close quarters, especially (in boxing) one in which the fighters become too closely engaged for full-arm blows.
Just not sure if either word is a good choice.
So Apple will reap a rich harvest and it should be of no surprise... except, to me, I'm still awed by it all.
Confirms the other surveys and studies. iOS users are better educated and financially better off than Android users.
Confirms the other surveys and studies. iOS users are better educated and financially better off than Android users.
360% more is beyond embarassing!
It's embarassing two fold, those that use their mobiles to shop the most are millennials (their use is twice the average), and obviously those have the most money that means Apple must outrageously dominated the millennial (20-35) high earner segment. Probably around 5 to1!.
Older people have money (and probably Iphones), but they shop less using their mobile.
This just further proves Apple needs to roll out ?Pay faster. They need to push apps and online retailers who are lagging. Lots of money thrown away.
Because iPhone users have more money than sense. I wish I had a little bit less sense and more money
Well, unfortunately for you... you have less of both.
Wall Street doomsayers where are you?
The trolls aren't trolls because there weren't enough data points for them to believe a study. The trolls because regardless of the facts they are incapable of making a reasoned, intelligent comment.
Better than saying: Apple's iOS kegels 78.3% of U.S. mobile online shopping over Thanksgiving, 360% more than Android
It really needs to come down to using comparably priced items to find out where things fall. For instance, I know I've seen at least a couple studies showing that those that use flagship devices from Samsung are using about the same amount of carrier data as iPhone users, yet Android-based devices as a whole is extremely small when taken as a whole.
Unless this study someone measures people gifting App Store, iTunes Store, iBookstore, and even Apple Store app sales, I'd imagine that flagship devices for sales of smartphones between iOS and Android are probably pretty close. I wouldn't count the iPad in that since that is both the dominate tablet and used as the primary or only computing device by so many that sales on there would likely be even higher, if not only from the easier access of the larger display.
I even like that better! ????