After abandoning iAd revenue, Apple Inc can reintroduce an ad-free internet
Reply 81 of 85
January 19, 2016 4:17PM
Apple, will, as usual, charge too much. For subscription services, it shouldn't.
As a consequence, the new strategy iAd won't work.
I am saying this, seeing that €10/mo for iTunes music is not cheap (except for
real music lovers
), because here we can get a basic satellite subscription package for around €10/mo. Maybe in the US one would pay more, but I am really scared Apple isn't aware that US pricing won't work in different markets.
Reply 82 of 85
January 19, 2016 10:58PM
The premise of iAd is that quality adverts could be delivered to a quality audience. iAd is going away because this kind of buyer never eventuated in the app market and apple no longer will run ads on its radio service.
In-app ads are a wasteland, they're not used by agencies for blue-label brands because in-app is nagging, has poor retention and targets an audience of little-to-no disposable income.
edited January 2016
Reply 83 of 85
January 20, 2016 12:42AM
Excellent analysis. One word comes to mind... thermonukular.
Reply 84 of 85
January 23, 2016 1:45AM
One problem.... I hate subscriptions. Other than movie rentals, I just want to pay for an item once to make it mine, and be done forever.