Ford says Apple and Google are 'welcome' to join automotive arena

Posted:
in Future Apple Hardware edited January 2016
Ford is glad to see Apple and Google join the automotive world with their exploration of self-driving vehicles, an executive said in a newly-published video interview.




"We welcome others joining. We welcome the activity that's in the space. We think it's exciting. It's actually change that we are embracing," said Don Butler, Ford's executive director for Connected Vehicles and Serivces, in an exchange with TrustedReviews. "So I think Apple can do it. I think Google can do it."

Butler suggested that the most likely scenario for the industry is a range of partnerships with companies offering specific skill sets that others lack.

That comment is presumably a reference to the fact that while Apple and Google may be better at software than Ford, they lack experience in designing vehicles, and don't have the mass manufacturing infrastructure for anything they'd like to build.



Rumors have claimed that Ford is partnering with Google on a self-driving car, possibly with the goal of setting up a completely automated ridesharing service. Such a service might be app-based like Uber or Lyft, but would eliminate the greatest business expense, which is paying human drivers a reasonable wage.

Apple's exact interests are nebulous, but the company is thought to be aiming at shipping an electric car for sale sometime in 2019 or 2020. The first model may or may not be self-driving, in fact, though Apple is at least believed to be working on the technology.
«1

Comments

  • Reply 1 of 29
    Looks like Don Butler wants a new job with Apple or Google.
  • Reply 2 of 29
    bobschlobbobschlob Posts: 1,074member
    On automobile related; just saw a TV commercial last night for the new Chevy Malibu that featured Carplay in the ad.
    edited January 2016
  • Reply 3 of 29
    Looks like Don Butler wants a new job with Apple or Google.
    Ford's actually pretty far ahead in the tech game, and they have some of the best engineers in the world. They just managed to pull off a complete swap to building F-150's out of aluminium in a year, which is no mean feat. 
    afrodri
  • Reply 4 of 29
    Change is what the industry needs. The big 3 pissed away 2 decades trying to be greedy meanwhile no innovation. Newcomers will bring innovation and also bring in manufacturing that makes sense for the US. Ford is still too heavy and not geared properly to be effective in the long run. It is time to shake things up.
    bdkennedy1002mac fan
  • Reply 5 of 29
    Looks like Don Butler wants a new job with Apple or Google.
    Ford's actually pretty far ahead in the tech game, and they have some of the best engineers in the world. They just managed to pull off a complete swap to building F-150's out of aluminium in a year, which is no mean feat. 
    I respect Ford for refusing the illegal government bailouts during the crash of '08.

    incidentally, AAPL stock is getting killed again today. I have a large buy waiting at $82, which the stock absolutely may hit soon at this rate. It's as if the company was going out of business with the stock performance... Has Sog committed suicide yet?
    edited January 2016
  • Reply 6 of 29
    gatorguygatorguy Posts: 19,264member
    On a definitely related note did anyone else see the report out today with stats showing Americans becoming less and less interested in driving and/or owning a vehicle? It particularly applies to teens and the 20 somethings apparently. Every year since 2008 the percentage of driving age adults with driver's licenses has dropped. 
    edited January 2016
  • Reply 7 of 29
    gatorguy said:
    On a definitely related note did anyone else see the report out today with stats showing Americans becoming less and less interested in driving and/or owning a vehicle? It particularly applies to teens and the 20 somethings apparently. Every year since 2008 the percentage of driving age adults with driver's licenses has dropped. 
    Millennials are such self-involved and codependent deadbeats I don't find this at all surprising.
    badmonk
  • Reply 8 of 29
    gatorguygatorguy Posts: 19,264member
    Added note to the previous comment. Among the reasons for not bothering with driving “respondents between the ages of 18 and 39 found that the primary reason reported for not having a driver’s license was that people were simply too busy (37%), followed closely by the cost of of owning and maintaining a vehicle (32%), and the ease of getting a ride from someone else (ie, friend, Uber, Lyft) (31%).”

    It looks like the biggest car companies are recognizing that Americans are taking a lesser interest in driving and car ownership with recent discussions and investments with ride-sharing services like Uber and Lyft.  In fact after investing in Lyft very recently GM announced today that it was buying the remnants of Sidecar, yet another ride-sharing service. The noise in the room is whispers that Uber has something major in the works. 
  • Reply 9 of 29
    gatorguy said:
    On a definitely related note did anyone else see the report out today with stats showing Americans becoming less and less interested in driving and/or owning a vehicle? It particularly applies to teens and the 20 somethings apparently. Every year since 2008 the percentage of driving age adults with driver's licenses has dropped. 
    The unemployment rates may have something to do with that. If you're living with your parents and have no job + six figures in student loan debt, a car is the last things on your mind. 
  • Reply 10 of 29
    Ford's actually pretty far ahead in the tech game, and they have some of the best engineers in the world. They just managed to pull off a complete swap to building F-150's out of aluminium in a year, which is no mean feat. 
    I respect Ford for refusing the illegal government bailouts during the crash of '08.

    incidentally, AAPL stock is getting killed again today. I have a large buy waiting at $82, which the stock absolutely may hit soon at this rate. It's as if the company was going out of business with the stock performance... Has Sog committed suicide yet?
    Using your rainy day fund to buy 10 shares of Apple stock is not a "large buy". I recommend you take out a loan of $100,000 and buy yourself 1000 (or more) shares of Apple stock at that price and hold it for the long-term. Anything less is kiddy trading and a joke not worth losing money over.
  • Reply 11 of 29
    JohanGrey said:
    I respect Ford for refusing the illegal government bailouts during the crash of '08.

    incidentally, AAPL stock is getting killed again today. I have a large buy waiting at $82, which the stock absolutely may hit soon at this rate. It's as if the company was going out of business with the stock performance... Has Sog committed suicide yet?
    Using your rainy day fund to buy 10 shares of Apple stock is not a "large buy". I recommend you take out a loan of $100,000 and buy yourself 1000 (or more) shares of Apple stock at that price and hold it for the long-term. Anything less is kiddy trading and a joke not worth losing money over.
    Who said anything about buying 10 shares?
  • Reply 12 of 29
    JohanGrey said:
    Using your rainy day fund to buy 10 shares of Apple stock is not a "large buy". I recommend you take out a loan of $100,000 and buy yourself 1000 (or more) shares of Apple stock at that price and hold it for the long-term. Anything less is kiddy trading and a joke not worth losing money over.
    Who said anything about buying 10 shares?
    Did I forget to mention that buying anything less than 1000 shares at that price is a waste and a risk not worth taking?
  • Reply 13 of 29
    Change is what the industry needs. The big 3 pissed away 2 decades trying to be greedy meanwhile no innovation. Newcomers will bring innovation and also bring in manufacturing that makes sense for the US. Ford is still too heavy and not geared properly to be effective in the long run. It is time to shake things up.
    Behold the 1982 Cadillac Cimaron - A Chevy Cavalier with the Cadillac name patched on it. The peak of industry greediness. 
    edited January 2016 mac fan
  • Reply 14 of 29
    JohanGrey said:
    Who said anything about buying 10 shares?
    Did I forget to mention that buying anything less than 1000 shares at that price is a waste and a risk not worth taking?
    You didn't forget to mention, but why the "10 shares" assumption?
  • Reply 15 of 29
    juandljuandl Posts: 228member
    Why would Apple join the Car fraternity with a 'SelfDriving' car?   Even if it would be ready in 3 years, 99% of buyers would not buy it then. Surely they would 
  • Reply 16 of 29
    tmaytmay Posts: 3,125member
    gatorguy said:
    Added note to the previous comment. Among the reasons for not bothering with driving “respondents between the ages of 18 and 39 found that the primary reason reported for not having a driver’s license was that people were simply too busy (37%), followed closely by the cost of of owning and maintaining a vehicle (32%), and the ease of getting a ride from someone else (ie, friend, Uber, Lyft) (31%).”

    It looks like the biggest car companies are recognizing that Americans are taking a lesser interest in driving and car ownership with recent discussions and investments with ride-sharing services like Uber and Lyft.  In fact after investing in Lyft very recently GM announced today that it was buying the remnants of Sidecar, yet another ride-sharing service. The noise in the room is whispers that Uber has something major in the works. 
    I can see this for urban areas; not so much for suburbs or rural areas. But given that, most of the U.S. population is living in urban areas, even in my home state of Nevada. The auto industry is wise to shift to a different ownership model.
    edited January 2016
  • Reply 17 of 29
    foggyhillfoggyhill Posts: 4,751member
    gatorguy said:
    On a definitely related note did anyone else see the report out today with stats showing Americans becoming less and less interested in driving and/or owning a vehicle? It particularly applies to teens and the 20 somethings apparently. Every year since 2008 the percentage of driving age adults with driver's licenses has dropped. 
    The unemployment rates may have something to do with that. If you're living with your parents and have no job + six figures in student loan debt, a car is the last things on your mind. 
    The unemployment rate is lower than in the 1970s and 1980s, so not sure what you're getting at (unless it's to make a political point that fizzled)
    Staying at your parents gives you access to their car (potentially) and more money than in the past when you had to rent
     (rent wasn't that cheap in the inflation ridden 1980s)
    Gas is cheaper if you account for inflation than in the 1970s or 1980s.
    Cars last a lot longer than and are not proportionally more expensive than in the 1970s and 1980s.
    I'd say they're actually cheaper if you consider the abysmal quality of used cars in the 1970s and 1980s.

    Student loans that I would see as a barrier... Maybe... (especially if their not paying rent at their parents)
    Considering students these days routinely pay high price for their cell phone bill and other things they wouldn't have spent money in the past

    I think it's clear it is just changing priorities and interests.






    nolamacguymetrixlostkiwiafrodri
  • Reply 18 of 29
    foggyhillfoggyhill Posts: 4,751member
    gatorguy said:
    On a definitely related note did anyone else see the report out today with stats showing Americans becoming less and less interested in driving and/or owning a vehicle? It particularly applies to teens and the 20 somethings apparently. Every year since 2008 the percentage of driving age adults with driver's licenses has dropped. 
    Millennials are such self-involved and codependent deadbeats I don't find this at all surprising.
    Right... Why look at actual Millennials when I can just imagine them like I want them to be in my head.

    If by "deadbeat" (sic) you mean studying longer, having lot more debt because of it and then working for potentially less money on average (part of a 30 year trend) for the same level of work (not everyone works in stem fields), and then being dead tired... I guess so...
    edited January 2016 lostkiwimac fanafrodri
  • Reply 19 of 29
    volcanvolcan Posts: 1,711member
    gatorguy said:
    Every year since 2008 the percentage of driving age adults with driver's licenses has dropped. 
    What do they use for ID? Can they just get a state ID card to prove they are old enough to buy beer?
  • Reply 20 of 29
    boltsfan17boltsfan17 Posts: 2,013member
    Change is what the industry needs. The big 3 pissed away 2 decades trying to be greedy meanwhile no innovation. Newcomers will bring innovation and also bring in manufacturing that makes sense for the US. Ford is still too heavy and not geared properly to be effective in the long run. It is time to shake things up.
    I don't think you know much about Ford. They are one of the leaders in technology and advancements in the moving assembly line. Ford is perfectly geared for the long run. You should look up the new technology Ford is working on called F3T. Besides F3T, Ford is working on so many new technologies right now. Ford has a special team working around the world on projects that are more than just auto related. Ford opened a new research facility in Palo Alto last year and hired former Apple engineers. Ford is also collaborating with Stanford in the development of autonomous vehicle technology. 
    afrodri
Sign In or Register to comment.