Better Subaru, is cheaper, well positioned to grow into a premium competitor if it wasn't for the derivative styling. With Ive leading the design team Subaru could go really for the premium market. Style wise it resembles the pre-Jobs Apple, but with record profits, sales and bulletproof reliability.
I have doubts about whether skills making glass slabs thinner is applicable to car design. That's an unfair characterization, I know, but the point is probably still valid. Automobile design is a pretty specialized field, requiring years of apprenticeship. I wouldn't assume Ive can do it effectively on day one.
I think this project just hit a patch of black ice, skidded off the road and plunged into a ravine.
Scratch that 'next big thing'
How about we do a TV guys?
His happens all the time with companies. I've seen companies put in production lines costing more than 70 million each that never produced a product for market and ended up being scrapped.
Somebody in upper management realizes that oops they missed an opportunity and decides to redirect efforts into another approach. To us it looks terrible, to the executives it is called decision making. The longer I've worked in industry the more I realize that companies don't see money in the same way many of us do.
You now have joined the lynch mob who for the last 9 weeks are constantly spewing utter bullshit to drive Apple down.
The CEO of Merc just said PUBLICLY that he was surprised how much progress tech companies have made recently in building cars. And now you publish this utter bullshit based on ZERO fact to douse that fire.
Not for nothing, but how on earth are people like you so sure that their source isn't Phil Schiller or something? It's not like any of us have better access to Apple. DED does get invited to official Apple events, after all.
I Better Subaru, is cheaper, well positioned to grow into a premium competitor if it wasn't for the derivative styling. With Ive leading the design team Subaru could go really for the premium market. Style wise it resembles the pre-Jobs Apple, but with record profits, sales and bulletproof reliability.
Subaru and bulletproof reliability? Surely you jest. The boxer engine is a joke. And when serious repairs are required, the engine needs to be pulled. And Fuji heavy industries is pitiful when it comes to powertrain technology and advanced metallurgy. They had to partner with Toyota to obtain gasoline direct injection technology and even then, it is a half-baked solution that increases the fuel delivery complexity by requiring both conventional fuel injectors along with direct injection.
Subaru doesn't have anything in the way of serious electric or hydrogen fuel cell technology. Much less advanced internal combustion technology.
Subaru is a not a company that Apple should approach with a 100 foot pole. LG's battery technology is state of the art. Hyundai is producing advanced light weight steels, fuel cells, hybrids and even working on advanced internal combustion technology. They even have an internally developed 8 speed automatic transmission along with automated dual clutch units. Toyota and Honda are further behind, but producing hybrids and have plans to bring fuel cell technology to market. GM and Ford are also working on advanced internal combustion technology and producing hybrid vehicles also. BMW is working on advanced internal combustion technology, fuel cells and electrified powertrains also. Most companies have fuel cell technology of some sort in the works, but Subaru is not one of them. If they have one, it must be of a secret nature.
The biggest factor in all of this is that the Koreans have figured out how to extract lithium from the ocean inexpensively. But Once an advanced technology carbon nanotube catalyst comes to market, hydrogen fuel cell technology will come to dominate propulsion systems.
Apple is first and foremost a technology company. Subaru makes low technology vehicles even by Japanese standards. A Subaru purchase by Apple makes no sense.
Seriously, thanks for your opinion, but totally disagree, as a car guy I know that most car enthusiast respect and admire the brand, is the fastest growing car company in the world, the only one that has seen its sales grow thru the recession, even in the worst years without incentives, that said your opinion seems absolutely wrong when peoples wallets matters.
On the other hand Apple is allegedly trying to launch its own electric technology, bad move because electric is not the way to go, hydrogen is. And Apple don't need to buy a car manufacturer with its own projects running, better one in need of them.
About technology all depends of what the term means to you, to me the symmetrical all well drive system of Subaru is state of the art, to compare, the Outback riding higher than the F11 BMW 5-series touring is much more stable than this. My banker has one F11 and the car rear slides in every corner, something inherent to all F11 as he has access to BMW and has tested in several units. The outback is impossible to make the rear slide in normal conditions (I bet the car is less planted in snow or mud, something that the F11 would we a nightmare in, I speak about the RWD F11). About the engine, the boxer engine design is shared by Porsche in the Bosxter, Cayman and 911, with the same problem, you have to take the engine out of the car to repair, and the Boxster and Cayman must be lifted before see anything as I suppose you know. Hardly a car enthusiast can say that is a problem, or any engineer can consider Porsche a low tech car company. And the boxer engine lowers the center of gravity, something that is a very clever engineering trick.
Don't like Subaru, OK, but low tech in your dreams.
A Apple car is kinda silly. Car tech makes sense, buying Tesla.. maybe... Build a damn desktop computer and automate the home would be awesome.
At this point I am not sure how Apple would improve upon the user experience of driving. Personally I am not into self driving cars, self driving train that works for me. But driving a cars is a personal experience I enjoy doing. Today I take mostly back road driving to work which I a little longer but I enjoy the drive far better than taking the regular commute routes.
But automating the home is a far more complicated problems, not every home in the world is built the same way so their are so many problems to solve this will only complicated the solution. In a sense, it easy to build a car than automate most homes, The car you control all the systems in a home someone else over many years made decision about the control systems.
I don't think you speak for many drivers. Even the ones that enjoy it, do not want to drive unless they're young and most of them will never own a car in their lives anyway because there will be no need to in about 10 years.
But that's besides the point because Apple isn't making a self driving car. They are working on an EV that will have features, style and user experience you didn't even know you wanted. They did it with computers, phones, retail, tablets, TV STBs, and smart watches. I drive everyday and it's an awful experience that no one in the traffic I'm in likes either. We all have a few things that we wish we could change about the experience. I expect Apple to deliver some of those things as well as a few more things I wish I would've bought if too. Then, about 5 years later they will introduce a self driving car after everyone else has already released theirs and that Apple car will deliver even more things we didn't even know we wanted.
Maybe they are waking up to the realities of automotive regulatory compliance. You mean we can't just make up rules as we go along and then change them whenever we feel like it? This isn't the App Store.
There is always going to be a problem with placing an artist in a position of complete control. Artists are never happy and the search for ultimate perfection leads to stagnation. The best artists have a partner (or boss) who keeps them on the path of progress, not perfection.
Jobs was always looking for perfection, Ives was a lot like Jobs in a way. The look for perfection leads to stagnation? What? That's not even what they're saying in this article. Good grief.
The commenter is making a connection between multiple stories to make a point that Ive might be a little out of control without Jobs to reel him in. The Internet and true anaylsis is always much bigger than the single story in front of you.
Jobs has been quoted publicly as saying "Real artists ship." So we know where he stood. We do not know if Ive was ever full agreement with this statement so I don't agree that they are necessarily alike.
Has anyone ever wondered why Apple would code name a current project with the same name of a current Google project? AppleInsider "broke" the news of the Project Titan name and the name stuck because analysts and writers needed to have anything to write about Apple.
What I find humorous is so much is being written about an Apple car in the same manner as Apple needing to have a Netbook, cheap iPhone, etc. Each time the writers and analysts were proven wrong. Still, the writers and analysts are considered knowledgeable about Apple.
Maybe they are waking up to the realities of automotive regulatory compliance. You mean we can't just make up rules as we go along and then change them whenever we feel like it? This isn't the App Store.
Yeah, exactly, what are they thinking, making it sound like it's as easy as some guy who built a payment processing business could navigate regulations and build an electric car..... realities, indeed.....
fascinating to see how these rumors on top of rumors on top yet other rumors create so much hysteria...
And yet they are just rumors...
Rumor 1: project titan
Rumor 2: its a car
Rumor 3: go to market date 2018-19
Only one year later
Rumor 4: project leader is leaving.
Rumor 5: Ive is upset with progress
Rumor 6: hiring freeze
Fact1: Tomorrow is earnings announcment
Maybe they are waking up to the realities of automotive regulatory compliance. You mean we can't just make up rules as we go along and then change them whenever we feel like it? This isn't the App Store.
Yeah, exactly, what are they thinking, making it sound like it's as easy as some guy who built a payment processing business could navigate regulations and build an electric car..... realities, indeed.....
It baffles me how many people seem to think Apple executives are the biggest bunch of idiots on the planet. Sure I have my issues with Eddy Cue and I think he has too much on his plate and isn't the right guy to run Apple's cloud efforts but I don't think he's an idiot. Does anybody really think Apple would start a project like this with 1,000 people working on it and not have any clue what they're getting themselves into?
Maybe they are waking up to the realities of automotive regulatory compliance. You mean we can't just make up rules as we go along and then change them whenever we feel like it? This isn't the App Store.
Yeah, exactly, what are they thinking, making it sound like it's as easy as some guy who built a payment processing business could navigate regulations and build an electric car..... realities, indeed.....
Or even crazier... some guy that built a payment processing business, who then went into both a new EV sports car company AND a rocket company!
I don't think you speak for many drivers. Even the ones that enjoy it, do not want to drive unless they're young and most of them will never own a car in their lives anyway because there will be no need to in about 10 years.
People keep saying this but every year there are more and more cars on the road and the highway construction to accommodate those increases cannot keep up.
The DoT website is apparently down from the storm, i'm guessing, but as I recall the number of registered vehicles increases nearly 5 million each year in the US. Also the average time a person keeps their car is 10 years. In other countries like China the increases are quite rapid and expected to overtake the US numbers soon. A lot of the third world has yet to begin their path to modernization and car ownership, but I would expect the number of vehicles to continue increasing for at least the next 50 years in the western world, barring any massive disasters.
Only those living in super modern urban areas will find it sufficient to use some sort of public transit or ride share service instead of owning a car. That type of modernization won't be fully realized around the world for centuries.
I don't think Apple would be getting into the car business just to see it become obsolete in 10 years.
For some time I have thought Apple could do a fleet of Satellites for broadcast TV and data and cut out the middlemen.
Are you joking? Do you think Apple can build a better satellite than the companies that are already building them? There is plenty of satellite bandwidth for lease right now. Tons of satellite TV companies all around the world are leasing bandwidth from satellite owners like ViaSat.
It would take Apple at least a decade to acquire the engineering expertise to build and launch their own system and even if they pulled it off they wouldn't recoup their investment for another couple decades if ever. I suppose you think they should reinvent the rocket ship as well, just to cut out the middle man.
I didn't say Apple should build their own - that would be stupid - get Hughes or whoever to make them to their specs. The middlemen I was referring to are the cable companies.
I didn't say Apple should build their own - that would be stupid - get Hughes or whoever to make them to their specs. The middlemen I was referring to are the cable companies.
Apple doesn't pay the cable companies, consumers do.
The tech infrastructure (FULE) is just not there for anything innovative. This is something that needs years of development and Google have been working on this for what seems like forever.
No one is going to just come in and boom 2 years down the line an innovative car ?
if Apple were to do that they would need a Steve Jobs kicking the timeline and making things happen. Just buying brains won't connect the dots and sadly that is what Steve could do. He could pull it all together and make ideas actually happen.
I think this project just hit a patch of black ice, skidded off the road and plunged into a ravine.
Scratch that 'next big thing'
How about we do a TV guys?
Yeah, a fucking TV would be a game-changer, right?
Your comments are so trollish and predictable. All I've seen from you on this board is shitting on Apple and shilling for Samsung. This is an insanely complex project, just like previous things that Apple has done, and it's absolutely normal for the progress to have speed bumps and swerves. There isn't a manual for this shit. Maybe try creating something yourself, instead of shitting on others all the time.
Comments
Not for nothing, but how on earth are people like you so sure that their source isn't Phil Schiller or something? It's not like any of us have better access to Apple. DED does get invited to official Apple events, after all.
Seriously, thanks for your opinion, but totally disagree, as a car guy I know that most car enthusiast respect and admire the brand, is the fastest growing car company in the world, the only one that has seen its sales grow thru the recession, even in the worst years without incentives, that said your opinion seems absolutely wrong when peoples wallets matters.
On the other hand Apple is allegedly trying to launch its own electric technology, bad move because electric is not the way to go, hydrogen is. And Apple don't need to buy a car manufacturer with its own projects running, better one in need of them.
About technology all depends of what the term means to you, to me the symmetrical all well drive system of Subaru is state of the art, to compare, the Outback riding higher than the F11 BMW 5-series touring is much more stable than this. My banker has one F11 and the car rear slides in every corner, something inherent to all F11 as he has access to BMW and has tested in several units. The outback is impossible to make the rear slide in normal conditions (I bet the car is less planted in snow or mud, something that the F11 would we a nightmare in, I speak about the RWD F11). About the engine, the boxer engine design is shared by Porsche in the Bosxter, Cayman and 911, with the same problem, you have to take the engine out of the car to repair, and the Boxster and Cayman must be lifted before see anything as I suppose you know. Hardly a car enthusiast can say that is a problem, or any engineer can consider Porsche a low tech car company. And the boxer engine lowers the center of gravity, something that is a very clever engineering trick.
Don't like Subaru, OK, but low tech in your dreams.
But that's besides the point because Apple isn't making a self driving car. They are working on an EV that will have features, style and user experience you didn't even know you wanted. They did it with computers, phones, retail, tablets, TV STBs, and smart watches. I drive everyday and it's an awful experience that no one in the traffic I'm in likes either. We all have a few things that we wish we could change about the experience. I expect Apple to deliver some of those things as well as a few more things I wish I would've bought if too. Then, about 5 years later they will introduce a self driving car after everyone else has already released theirs and that Apple car will deliver even more things we didn't even know we wanted.
Jobs has been quoted publicly as saying "Real artists ship." So we know where he stood. We do not know if Ive was ever full agreement with this statement so I don't agree that they are necessarily alike.
What I find humorous is so much is being written about an Apple car in the same manner as Apple needing to have a Netbook, cheap iPhone, etc. Each time the writers and analysts were proven wrong. Still, the writers and analysts are considered knowledgeable about Apple.
Oh well.
The DoT website is apparently down from the storm, i'm guessing, but as I recall the number of registered vehicles increases nearly 5 million each year in the US. Also the average time a person keeps their car is 10 years. In other countries like China the increases are quite rapid and expected to overtake the US numbers soon. A lot of the third world has yet to begin their path to modernization and car ownership, but I would expect the number of vehicles to continue increasing for at least the next 50 years in the western world, barring any massive disasters.
Only those living in super modern urban areas will find it sufficient to use some sort of public transit or ride share service instead of owning a car. That type of modernization won't be fully realized around the world for centuries.
I don't think Apple would be getting into the car business just to see it become obsolete in 10 years.