Dr. Dre's 'Vital Signs' not a harbinger of Apple's entry into TV business, report says
Vital Signs -- an upcoming scripted TV show from Apple starring Dr. Dre -- is about marketing Apple Music, and does not represent the company taking its first step towards becoming a service like Netflix or HBO, a report said.
The show is simply a part of Apple's continued financing of video content "to extend Apple Music," a source explained to Re/code. Other sources echoed this view, suggesting that Apple has nothing grander in mind.
Vital Signs will be little different in this sense than the music video for Drake's "Hotline Bling," or Taylor Swift's recent concert film, both of which were backed by Apple. Each also debuted on Apple Music, the latter remaining an exclusive on the service.
The new show should consist of six 30-minute episodes, not just starring Dr. Dre but with him as an executive producer as well. While most famous as a rapper and music producer, Dre also co-founded Beats, which was bought by Apple in 2014.
In a turn from the relatively "family-friendly" image Apple normally manufactures, Vital Signs has been described as a "dark drama with no shortage of violence and sex," including even an "extended orgy scene."
The state of Apple's rumored streaming TV service is unknown. While some reports have suggested that plans are still active, and that a service with some original content could launch this September, CBS head Les Moonves recently stated that his network is no longer in talks.
The show is simply a part of Apple's continued financing of video content "to extend Apple Music," a source explained to Re/code. Other sources echoed this view, suggesting that Apple has nothing grander in mind.
Vital Signs will be little different in this sense than the music video for Drake's "Hotline Bling," or Taylor Swift's recent concert film, both of which were backed by Apple. Each also debuted on Apple Music, the latter remaining an exclusive on the service.
The new show should consist of six 30-minute episodes, not just starring Dr. Dre but with him as an executive producer as well. While most famous as a rapper and music producer, Dre also co-founded Beats, which was bought by Apple in 2014.
In a turn from the relatively "family-friendly" image Apple normally manufactures, Vital Signs has been described as a "dark drama with no shortage of violence and sex," including even an "extended orgy scene."
The state of Apple's rumored streaming TV service is unknown. While some reports have suggested that plans are still active, and that a service with some original content could launch this September, CBS head Les Moonves recently stated that his network is no longer in talks.
Comments
No.
Violence, Sex and Orgy is what we're going to get. Produced by someone who apologised for his f*cked up past and his inability to have balanced sexual relationships with women. Well done Apple, serves Music rather well. Not.
>:x
This is not some amazing new iPhone, it's a lame series, so Apple should just come out and officially spill the beans, which would have the effect of setting the record straight and squashing any false rumors.
... so, now, do I wait for more more bombast from posters, or maybe some people saying, "You know, now that I read my own comments and those of others, maybe this poster has a point. I'd feel much better about life and myself if I just dialed it down a notch?"
As apple moves away from its signature ability to deliver amazing hardware, wonderfully integrated with software in ways that delight the user, in favour of short term vanity projects for tossers who managed to scam the logistics guy now in charge out of billions of dollars, long term fans are likely to be a tad unhappy.
what on earth are you talking about? apple hasn't moved away from its unique ability to delivery amazing hardware and terrific software. today's mac's are the finest they've ever produced, and the finest PCs I've ever used. tablets and smartphones too. and despite the techie echo chamber claiming their software sucks, i have no problems with it and neither do the mass market -- who have given apple its highest consumer satisfaction ratings ever, and obviously also the best in the industry. people also are voting with their feet -- buying apple gear in record numbers. unfathomable numbers. the very best in human history.
but yeah, cool story bro.
Sorry, but that's the best I can come up with.
As a clincher, maybe him being wheelchaired onto a boat which eventually goes down in a storm? A boat he funded to be built, perhaps?
How about 18 month old iPads with A8 still being sold as top of the line while iPad sales are in decline? There really needs to be a lot of impressive somethings next month. It's been far too long.