95% of windows machine sold these days have no touch screen... While 95% of what Apple sells has a touch screen, that seems to have sort of slipped your mind huh?
No. Nothing slipped my mind. I am talking about the ad.
If you want a touch screen you can buy an Ipad pro and a key board and your set; for the people MS is going after, which aren't power user, it's probably the Ipad Pro would be a better experience too,
Maybe, maybe not. But that's missing the point entirely. Microsoft is not trying to sell tablets here.
So, this commercial is kinda of trying to reframe what's needed by this target market to exclude the Ipads.
That Is what marketing is all about
That very convenient "forgetting" tells us that the Pro is in fact he real target for this ad (it sold more than the Surface in the Quarter of launch), not the Mac
I don't think the iPad is the target at all. You had to do some gymnastics to arrive at that conclusion.
So, I guess all those 95% of Windows machines are just useless buggy piece of crap (so says MS) without touch instead of being the same, but with a touch screen (touch fixes every ill...).
No, MS is pointing out the advantages of Windows 10 with touch over OSX, and it does a very good job of it.
It is pointless to get all defensive over a marketing campaign. If anything all that proves is they have hit a nerve.
I have come to think of Windows 10 as having the other sort of bugs... snoopware up to your eyebrows.
Just got a Kangaroo PC (pretty neat little iPad accessory, overall well worth the $100) running Windows 10. Except that it took me over an -hour- to turn off all of the on-by-default snoopware. And I still couldn't turn off or uninstall all of it. For example, Cortana (the nosy little so-and-so who besmirches the name of the beloved Halo avatar) cannot be completely turned off or uninstalled. (The Cortana-directory-rename trick no longer seems to work.)
Also, it doesn't seem to be possible to set up the firewall to block Microsoft addresses any more. That used to be a pretty good trick for making Windows a bit more stable and responsive. Block them most of the time, unblock to get the system updates.
I guess Cortana really really needs to phone home with all the dirt she's dug up.
This is on a Windows Home Edition box, so YMMV with more professional versions.
This is funny, there was a ton of discussion on CNet about touch screens on desktops, pretty universally panned as not usable. But I guess you can still market against a bad idea.
It's just a shame, I usually notice ads that dismiss a competitor, I usually think worse of the brand.
Lol. Especially when that competitor has a tiny fraction of the market.
Indeed, a tiny fraction of the market, however that’s unit market share, that only matters to marketers of race-to-the-bottom low priced commodity items with many competitors sharing the same licensed platform. It is meaningless to the standalone ecosystem of Apple, where only profit share is relevant, of which they have over half the profits, not as great as the 93% of iPhone, but considerably more than any of those competitors could ever dream of. Only Microsoft makes a good living from its platform, which is why they are doing this, they are chasing the profit leader and feel threatened but the continuing trend. This trend includes the fact that 9 out of every 10 computers sold in the US for over 1000 $ is a Mac.
When you have to spend ad dollars attacking a competitor in a field where you have over 90% of the market, something is wrong.
So as some have mentioned, Microsoft is indeed panicking, yet they are rightfully spending the ad dollars chasing the leader, as advertising dogma would dictate. Apple need not reply, just as Microsoft did not, back in the “I’m a Mac” campaign.
Touch capability on a smartphone or tablet makes sense. You usually have them in a more or less horizontal orientation (e.g. laying flat on a desk), so your hand or arm isn't having to work against gravity to interact with the device. Laptop and desktop computer screens are close to vertically oriented, and they're much larger than a phone or tablet, which means that your arm/hand has to do a lot more work to interact with them. You have to hold your arm up against gravity, and you have to move it across more screen real estate. When I see people using the touch screen on their laptops, it's almost exclusively for scrolling through web pages or documents, not to draw or zoom, or other stuff shown in the video. In other words, most of the stuff being highlighted as the benefits of a touch screen, can be done as well, or better with a mouse or trackpad.
Tablets/phones are fundamentally different tools than laptops or desktops, and the way we interact with them is different. And that distinction is important. Apple was right to create two different OS for their products, and recognize the difference in how we interact with them. Microsoft is trying to create a Swiss Army Knife OS. Those big models with a hundred different features were far less convenient than the ones built with fewer, more useful features.
95% of windows machine sold these days have no touch screen... While 95% of what Apple sells has a touch screen, that seems to have sort of slipped your mind huh?
No. Nothing slipped my mind. I am talking about the ad.
If you want a touch screen you can buy an Ipad pro and a key board and your set; for the people MS is going after, which aren't power user, it's probably the Ipad Pro would be a better experience too,
Maybe, maybe not. But that's missing the point entirely. Microsoft is not trying to sell tablets here.
So, this commercial is kinda of trying to reframe what's needed by this target market to exclude the Ipads.
That Is what marketing is all about
That very convenient "forgetting" tells us that the Pro is in fact he real target for this ad (it sold more than the Surface in the Quarter of launch), not the Mac
I don't think the iPad is the target at all. You had to do some gymnastics to arrive at that conclusion.
So, I guess all those 95% of Windows machines are just useless buggy piece of crap (so says MS) without touch instead of being the same, but with a touch screen (touch fixes every ill...).
No, MS is pointing out the advantages of Windows 10 with touch over OSX, and it does a very good job of it.
It is pointless to get all defensive over a marketing campaign. If anything all that proves is they have hit a nerve.
I have a graduate diploma in management from Mcgill besides my engineering degrees, so please me your pap about marketing.
If 95% of Windows don't have this capability, and even most laptops with touch don't have those capabilities, and even with laptops actual use doesn't reflect what they put up there, touch used in laptop mode is horrible even on Surface (it's generaly not a great idea, except maybe reaching for the bottom of the screen, which the Ipads also use in Keyboard mode), well this "advertising" borders on non sequitur and false advertising.
This is basically a Surface advertising, masquerading as a Windows advertising, which said a big screw you to their struggling OEM.
It tries to reframe that this public would actually be better off with a surface instead of and Ipad or Ipad pro with a keyboard when in fact they show nothing there that these people wouldn't be better doing with those Ipads. Considering their typical use, this is even more true. So, again non sequitur.
You can't bend reality to suit your needs in Marketing; in the end, the consumer will find out the truth.
Also, the good ol' "hit a nerve" thing is getting old. maybe try some more modern putdown. What "hits a nerve" (sic) is someone talking pure crap; that really annoys.
I have a graduate diploma in management from Mcgill besides my engineering degrees, so please me your pap about marketing.
What are you going on about? What do your degrees from McGill have to do with anything? What exactly are you angry about? Me, not agreeing with you? The advert misrepresenting your version of the truth? I was just looking at these ads from a marketing perspective and my views on this campaign in no way reflect my allegiances to Apple or MS. As for you, I am not trying to put 'you' down. I don't give a flying fuck about you. I just thought what you said made little sense.
Just a note of caution about the claim these are "real people" - they refer to an insect proboscis as a 'proboskiss'. No one familiar with insects would make that error. The C is silent in proboscis.
Comments
Maybe, maybe not. But that's missing the point entirely. Microsoft is not trying to sell tablets here.
That Is what marketing is all about
I don't think the iPad is the target at all. You had to do some gymnastics to arrive at that conclusion. No, MS is pointing out the advantages of Windows 10 with touch over OSX, and it does a very good job of it. It is pointless to get all defensive over a marketing campaign. If anything all that proves is they have hit a nerve.
Just got a Kangaroo PC (pretty neat little iPad accessory, overall well worth the $100) running Windows 10. Except that it took me over an -hour- to turn off all of the on-by-default snoopware. And I still couldn't turn off or uninstall all of it. For example, Cortana (the nosy little so-and-so who besmirches the name of the beloved Halo avatar) cannot be completely turned off or uninstalled. (The Cortana-directory-rename trick no longer seems to work.)
Also, it doesn't seem to be possible to set up the firewall to block Microsoft addresses any more. That used to be a pretty good trick for making Windows a bit more stable and responsive. Block them most of the time, unblock to get the system updates.
I guess Cortana really really needs to phone home with all the dirt she's dug up.
This is on a Windows Home Edition box, so YMMV with more professional versions.
Indeed, a tiny fraction of the market, however that’s unit market share, that only matters to marketers of race-to-the-bottom low priced commodity items with many competitors sharing the same licensed platform. It is meaningless to the standalone ecosystem of Apple, where only profit share is relevant, of which they have over half the profits, not as great as the 93% of iPhone, but considerably more than any of those competitors could ever dream of. Only Microsoft makes a good living from its platform, which is why they are doing this, they are chasing the profit leader and feel threatened but the continuing trend. This trend includes the fact that 9 out of every 10 computers sold in the US for over 1000 $ is a Mac.
So as some have mentioned, Microsoft is indeed panicking, yet they are rightfully spending the ad dollars chasing the leader, as advertising dogma would dictate. Apple need not reply, just as Microsoft did not, back in the “I’m a Mac” campaign.
I have a graduate diploma in management from Mcgill besides my engineering degrees, so please me your pap about marketing.
If 95% of Windows don't have this capability, and even most laptops with touch don't have those capabilities, and even with laptops actual use doesn't reflect
what they put up there, touch used in laptop mode is horrible even on Surface (it's generaly not a great idea, except maybe reaching for the bottom of the screen, which the Ipads also use in Keyboard mode), well this "advertising" borders on non sequitur and false advertising.
This is basically a Surface advertising, masquerading as a Windows advertising, which said a big screw you to their struggling OEM.
It tries to reframe that this public would actually be better off with a surface instead of and Ipad or Ipad pro with a keyboard when in fact they show nothing there that these people wouldn't be better doing with those Ipads. Considering their typical use, this is even more true. So, again non sequitur.
You can't bend reality to suit your needs in Marketing; in the end, the consumer will find out the truth.
Also, the good ol' "hit a nerve" thing is getting old. maybe try some more modern putdown.
What "hits a nerve" (sic) is someone talking pure crap; that really annoys.
What are you going on about? What do your degrees from McGill have to do with anything? What exactly are you angry about? Me, not agreeing with you? The advert misrepresenting your version of the truth? I was just looking at these ads from a marketing perspective and my views on this campaign in no way reflect my allegiances to Apple or MS. As for you, I am not trying to put 'you' down. I don't give a flying fuck about you. I just thought what you said made little sense.