Apple could contract Tesla to build a rolling chassis for their car much like they have used off the shelf internals for their devices until such time as they decide to do it themselves. Tesla already sells chassis to Mercedes, Toyota and Freightliner.
"Carmakers already have the capacity to deal with Apple's needs, and turning to them would make more sense in such a "complex business," Sergio Marchionne told journalists...
My daughter's late 2015 Jeep Cherokee doesn't support carPlay -- how agile is Fiat Chrysler Jeep ...
This guy's sarcasm is quite telling. I honestly think he feels threatened by the prospect of an Apple car.
The various quips which have passed between Apple and Tesla could be red herrings, attempts to keep confidential some sort of collaboration or acquisition.
"... and give the money back to the shareholders ..." Actually, Apple is following the advise of Micheal Dell, but it isn't enough to make even a dent in the money pile. Actually doing something with it, making a car, plane or whatever is of course a huge plus and it makes the conventional industry more competitive as an additional benefit. So hurray to the A-car!
The BMW family would never sell it so let it go. It's not happening.
Mr. and Mrs. Bavarian Motor Works? It's a publicly held company, FYI.
Except the Quandts own 47% of the company. Good luck getting the other 53% of free float shareholders to override their vote. Besides I doubt Apple would want to buy them. Too messy with all the different brands and models.
Translation: We’ve seen what Apple has done to disrupt other markets and we are scared shitless they will do the same to the automobile market. Therefore we would like Apple to consult with us before they do anything so we can at least maybe save our assess from annihilation.
What new ideas have come out of the major car makers since Henry Ford's days? Not much. The only differences are cosmetic and a few engine upgrades. Nothing major. Tesla made a huge leap with better batteries and a power system that puts ICE vehicles to shame. Give Apple a chance to use its engineering and design abilities to see what they can do before blowing them off.
Maybe Fiat Chrysler should file a motion to compel Apple to work with them.
Fiat Chrysler could use some car design help, but I'm not sure they would listen to Apple. We've used Chrysler products for many years, since 1981, but in the last several years their cars have become much less desirable.
Now we couldn't buy the recent 200 car, because of a few unsafe features. The shifter and parking brake are electrically controlled, totally unacceptable for us. Both unsafe and a functional disadvantage. Also the 200 doesn't have the ability to store a full sized tire, that's no good for our long distance travel. At this time our next new car won't be a Chrysler. That could be up to 2 yrs off, so hopefully they improve their designs very quickly.
I sure hope Apple doesn't attempt to build a car by themselves, especially an electric only car. OK to assist others building a car, a hybrid model could be wise.
"Carmakers already have the capacity to deal with Apple's needs, and turning to them would make more sense in such a "complex business," Sergio Marchionne told journalists...
My daughter's late 2015 Jeep Cherokee doesn't support carPlay -- how agile is Fiat Chrysler Jeep ...
Not so much!
That is what I came here to say. I mean, really? Wait for the Car Manufacturers, or work with them? Because CarPlay (about to be, what, three?) is everywhere...
Yeah, that is what Apple should do.
This guy should be at least honest.
"We need the likes of Apple to not just innovate, but revolutionize the car industry. We won't do it ourselves"
What new ideas have come out of the major car makers since Henry Ford's days? Not much. The only differences are cosmetic and a few engine upgrades. Nothing major. Tesla made a huge leap with better batteries and a power system that puts ICE vehicles to shame. Give Apple a chance to use its engineering and design abilities to see what they can do before blowing them off.
Yes Tesla has greatly improved electric cars, but they have yet to make money by themselves, without other help. Up to now Tesla cars have been rich people's toys, not practical for urban driving where they fit best. Electric high speed sports cars are not needed for urban use. Also local service is needed. I've been watching Tesla and hoping they produce an urban car we could use. Since we do some long distance driving, we'll have our second car gas for that use.
I've never advocated for Apple to do a big buy, but if they did, I'd pick BMW as the first; just a great product line.
The BMW family would never sell it so let it go. It's not happening.
Seriously what kind of motivation does BMW have to sell to, let alone partner with Apple? Completely nuts.
on a related note, maybe Apple doesn't want to partner with automakers because the automakers want all Apples customers data (hint, don't pair your phone with a car -especially a rental- unless you want to kiss all your data bye-bye).
Comments
Mmm ...
"Carmakers already have the capacity to deal with Apple's needs, and turning to them would make more sense in such a "complex business," Sergio Marchionne told journalists...
My daughter's late 2015 Jeep Cherokee doesn't support carPlay -- how agile is Fiat Chrysler Jeep ...
Not so much!
The various quips which have passed between Apple and Tesla could be red herrings, attempts to keep confidential some sort of collaboration or acquisition.
Actually, Apple is following the advise of Micheal Dell, but it isn't enough to make even a dent in the money pile.
Actually doing something with it, making a car, plane or whatever is of course a huge plus and it makes the conventional industry more competitive as an additional benefit.
So hurray to the A-car!
Sincerely,
The auto industry.
Starting making quality All-Electric cars, en-masse already, you gas guzzingly piles of crap.
We've used Chrysler products for many years, since 1981, but in the last several years their cars have become much less desirable.
Now we couldn't buy the recent 200 car, because of a few unsafe features.
The shifter and parking brake are electrically controlled, totally unacceptable for us. Both unsafe and a functional disadvantage.
Also the 200 doesn't have the ability to store a full sized tire, that's no good for our long distance travel.
At this time our next new car won't be a Chrysler. That could be up to 2 yrs off, so hopefully they improve their designs very quickly.
I sure hope Apple doesn't attempt to build a car by themselves, especially an electric only car.
OK to assist others building a car, a hybrid model could be wise.
Yeah, that is what Apple should do.
This guy should be at least honest.
"We need the likes of Apple to not just innovate, but revolutionize the car industry. We won't do it ourselves"
Up to now Tesla cars have been rich people's toys, not practical for urban driving where they fit best.
Electric high speed sports cars are not needed for urban use.
Also local service is needed.
I've been watching Tesla and hoping they produce an urban car we could use.
Since we do some long distance driving, we'll have our second car gas for that use.
Imagine that, having to use crappy Windows because Apple crumbled trying to reinvent Chrysler.
on a related note, maybe Apple doesn't want to partner with automakers because the automakers want all Apples customers data (hint, don't pair your phone with a car -especially a rental- unless you want to kiss all your data bye-bye).
So they can be part of someone's else's messed up experience... That's not Apple buddy.
Apple is not up to be car maker's bitch... Losing most differentiation and by extension profit in the process.
Sorry if getting your ass kicked in the future makes this uncomfortable.