Apple's first TV series to focus on developers, 'app economy'

Posted:
in General Discussion edited March 2016
After months of rumors, Apple on Thursday confirmed it is working with musician Wil.i.am and two industry executives on an original TV series set to highlight app development and the surrounding "app economy."




Not much is known about the untitled project, but Billboard reports Apple's first swing at original programming will be a non-scripted series focusing on the app ecosystem. Information provided by Apple, while sparse, suggests the series will focus in part on the development of first-party apps.

"One of the things with the App Store that was always great about it was the great ideas that people had to build things and create things," said Apple SVP of Internet Software and Services Eddy Cue.

Alongside Will.i.am, Apple is teaming up with Ben Silverman and Howard T. Owens, the latter of whom runs Propagate, a content production company tied to A+E Networks. From what little is known about the show it seems Apple is taking the opportunity to build in a bit of brand advertising, as Silverman told Billboard that the company's own app development efforts would play a part in the show, presumably from the perspective of software engineers.

"We've seen some really, truly inspiring and incredible stories from our developers in what they've done, where they come from, how they started and the problems they've solved," Cue said.

As the production is in an early phase Apple has not hammered out distribution details, though Cue intimated that Apple TV, iPhone and iPad owners will be able to watch the final product on their devices.

Rumors last August claimed Apple was looking to create in-house movie or TV content in the vein of Internet streaming companies Netflix and Hulu. At the time it was reported that a team answering to Cue propositioned Hollywood executives over possible "entertainment content" partnerships.

Comments

  • Reply 1 of 9
    sockrolidsockrolid Posts: 2,788member
    Should have just bought the rights to "Silicon Valley."
    radarthekatcornchip
  • Reply 2 of 9
    dasanman69dasanman69 Posts: 12,973member
    sockrolid said:
    Should have just bought the rights to "Silicon Valley."
    Season 3 is coming next month. Looks good too. 
  • Reply 3 of 9
    foggyhillfoggyhill Posts: 4,767member
    sockrolid said:
    Should have just bought the rights to "Silicon Valley."
    Season 3 is coming next month. Looks good too. 
    Since 95% of firms in the valley eventually go bust, crushed into a niche or bought out, that's what realistically should happen in this show if they're realistic (same thing halt and catch fire). And yes, I've worked in the valley for many years :-) (I've been part of two busts). Now, I'm out and well, I'm not missing the rush (maybe I'm just older).
  • Reply 4 of 9
    calicali Posts: 3,495member
    Apple should acquire Vice. Those guys are killin it!!!
  • Reply 5 of 9
    Ever wonder how many developers "make a living" writing apps? By that I mean over $100K /year net income. Probably about as many actors who "make a living" in the Screen Actors Guild.
  • Reply 6 of 9
    apple ][apple ][ Posts: 8,360member
    Will I am?

    What's next? Is Apple going to announce that Will.I.am is taking over after Jony Ive retires?

    Nothing surprises me anymore.

    Here's a sneak pic of the Apple Watch 2.


  • Reply 7 of 9
    wood1208wood1208 Posts: 1,808member
    Appreciate more contents available on AppleTV. Would be nice, having NCAA basketball App available for AppleTV but does not let you stream games. CBS displays message streaming allowed on mobile and computer devices but not available for AppleTV. I can either watch live over-the-air or stream live via laptop which uses HDMI to TV to watch but not through AppleTV. Don't get it, why?

  • Reply 8 of 9
    cornchipcornchip Posts: 1,191member
    Hot, steamy nerd orgies?
  • Reply 9 of 9
    foggyhillfoggyhill Posts: 4,767member
    Ever wonder how many developers "make a living" writing apps? By that I mean over $100K /year net income. Probably about as many actors who "make a living" in the Screen Actors Guild.
    You can make a living wrting apps if you live on a beach in Vietnam or Thailand :-).
    Pretty cheap over there,

    But in the valley, not a chance, unless it is the central valley ;-), and even there you'd be scraping by.
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