Apple wins patents for transparent AR device, device with wrap-around display

in General Discussion edited June 2016
Apple on Tuesday won a pair of patents relating to advanced mobile devices including a property covering transparent augmented reality devices and IP detailing a mobile electronic device with flexible wrap-around display.

Source: USPTO

Granted by the U.S. Patent and Trademark Office, Apple's U.S. Patent No. 9,367,093 for a "Transparent electronic device" is a variation of a augmented reality concept AppleInsider first reported in 2014.

The invention details a method by which one or more touch sensitive displays are integrated into a transparent substrate or device window, thereby allowing users to see digitally generated images overlaid on top of real-world objects. In some embodiments only a portion of the display is transparent, while other representations call for a completely see-through window. Display circuitry either borders the transparent screen, masked from view with opaque paint, or located in another portion of the device chassis.

As with other augmented reality systems, Apple's design can be used to provide valuable enhancements to objects in the surrounding environment. At a museum, for example, the handheld device might overlay information about a given painting, or specific parts of a painting, on its transparent screen.

Other embodiments incorporate two displays laid out one atop the other which, when each is outputting a generated graphic, creates the illusion of a three-dimensional image.

Apple's transparent AR device patent was first filed for in November 2014 and credits Aleksandar Pance as its inventor.

Next up is Apple's U.S. Patent No. 9,367,095 for an "Electronic device with wrap around display," a piece of IP that details a futuristic handset with flexible AMOLED screen, all-glass construction and other exotic components.

As AppleInsider reported in 2013, the design presents a great deal of screen real estate in a compact package. To maximize surface area, Apple proposes a seamless glass chassis into which a flexible display is fitted and subsequently "unrolled." Operational components are disposed on a central logic board positioned along the phone's center axis, obscured from view.

In some embodiments the display is fashioned into a continuous band capable of displaying images, videos and other graphical user interface elements at any point along the chassis. As the screen wraps around the entire device it is necessary to determine where, exactly, the user is looking to properly present onscreen graphics and UI assets. To do so, Apple enlists the help of face tracking technology that syncs the GUI to a user's gaze.

Like the patent mentioned above, Apple includes contingencies for creating a three-dimensional effect through multiple layers of transparent screens.

As granted today, Apple's patent for a device with wrap-around display was first filed for in April 2015 and credits Scott A. Myers as its inventor.


  • Reply 1 of 9
    wizard69wizard69 Posts: 13,377member
    Apple didn't win patents they where granted the patents.  Huge difference!
  • Reply 2 of 9
    MacProMacPro Posts: 19,379member
    wizard69 said:
    Apple didn't win patents they where granted the patents.  Huge difference!
    Don't forget any second now we will be told everything here was done / invented by Samsung years ago anyway by the usual Sammy  trolls.
    edited June 2016 lkrupp
  • Reply 3 of 9
    SpamSandwichSpamSandwich Posts: 33,408member
    wizard69 said:
    Apple didn't win patents they where granted the patents.  Huge difference!
    Was about to make the exact same comment. They always get that wrong here.
  • Reply 4 of 9
    I'm eager for Apple's R&D into VR/AR to leave the lab and enter the public eye.
  • Reply 5 of 9
    cnocbuicnocbui Posts: 3,613member
    Oh dear, looks like prior art.

  • Reply 6 of 9
    chabigchabig Posts: 640member
    wizard69 said:
    Apple didn't win patents they where granted the patents.  Huge difference!
    An important distinction that has eluded Appleinsider for years now.
  • Reply 7 of 9
    sflocalsflocal Posts: 5,728member
    Apple on Tuesday won a pair of patents...
    How does one "win" patents AI??  Is it like a scratch-off lottery ticket I can buy at my corner liquor store?  Is there a lucky-number or power-ball number that has to be included?  
  • Reply 8 of 9
    badmonkbadmonk Posts: 992member
    i am convinced that a tent-pole feature of AppleCar will be an interactive overlay in the windshield.
  • Reply 9 of 9
    wizard69 said:
    Apple didn't win patents they where granted the patents.  Huge difference!
    Apple won the lottery ;-) Brand Touch is selling curved transparent OLED multi-touch totem Lumina and curved touch glass totem OctaEdge worldwide, since 2011...
    It takes 6 years for Samsung and Apple to copy innovations, in 255 times smaller scale... 

    edited July 2016
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