First look: Brooklyn celebrates the grand opening of its first Apple Store
Brooklynites braved the summer heat on Saturday for the grand opening of their borough's first-ever Apple Store, in the neighborhood of Williamsburg. AppleInsider was there and provides a first look at the new retail space.
Thousands of customers were on hand throughout the morning and early afternoon after the store opened its doors, at the corner of North 3rd Street and Bedford Avenue. The design of the store owes its flair to Bohlin Cywinski Jackson, a noted architectural firm who has worked on numerous Apple Stores, including seven in New York City.
Inside, the one-story location boasts one large, main room for Apple's principal products. iPhones are located front and center upon entering, with iPads, Macs, Apple Watches and associated accessories also in prime location.
In the back, the store features a massive video screen along with a series of movable cubes for arrangeable seating. Large archway windows allow passersby to peek in while walking through the busy neighborhood.
The store also features a smaller second room, in the back left, where it focuses on Apple TV, gaming controllers, Beats headphones, third-party HomeKit accessories and other assorted peripherals. There's also a door to the store's boardroom in the back room.
Apple celebrated the launch with thousands of free t-shirts for customers. By early afternoon, the full allotment of shirts were gone.
Thousands of customers were on hand throughout the morning and early afternoon after the store opened its doors, at the corner of North 3rd Street and Bedford Avenue. The design of the store owes its flair to Bohlin Cywinski Jackson, a noted architectural firm who has worked on numerous Apple Stores, including seven in New York City.
Inside, the one-story location boasts one large, main room for Apple's principal products. iPhones are located front and center upon entering, with iPads, Macs, Apple Watches and associated accessories also in prime location.
In the back, the store features a massive video screen along with a series of movable cubes for arrangeable seating. Large archway windows allow passersby to peek in while walking through the busy neighborhood.
The store also features a smaller second room, in the back left, where it focuses on Apple TV, gaming controllers, Beats headphones, third-party HomeKit accessories and other assorted peripherals. There's also a door to the store's boardroom in the back room.
Apple celebrated the launch with thousands of free t-shirts for customers. By early afternoon, the full allotment of shirts were gone.
Comments
Really hope Apple opens another location in downtown Brooklyn soon as I couldn't justify going out of my way to get here.
Brooklynites no longer have to go to Manhattan, Queens or Long Island anymore.
Brooklyn should have two stores at least.
The outside does look like an abandoned warehouse, so I agree with the other comments saying that it is not that attractive for an Apple store.
Frankly, I don't see why anyone still gets excited about Apple store interiors: concrete floors, parsons tables, lit wall units. I really don't see this as such a big deal, even if no other retailer was able to successfully copy it. And in most of the Apple stores that I've been in, because there are no soft surfaces, the noise levels are intolerable. When Siri first came out, I couldn't get it to work in the store at all because there was so much noise. It's nice that they opened a store in Williamsburg, but my bet is that 90% of the customers work in Manhattan and aren't very far from an Apple store there anyway.
But I also agree that Brooklyn is large (71 square miles) and populous enough (2.637 million in 2015) that they need at least one more store. The former Brooklyn Borough President found space for Apple near Borough Hall, but Apple never took him up on the deal. I think Apple thought that particular block was still a bit too sleazy. But there's a new development called City Point in downtown Brooklyn opening by the end of the summer that's going to house an Alamo Drafthouse movie theatre, a Katz's deli, an upscale food hall (supposedly with vendors from the Smorgasburg weekly food festival in Williamsburg) along with more traditional mall stores (like Target, Century 21 and Trader Joe's) and that would have been a good place for Apple as well. Surprised they didn't elect to go in there or if they wanted to be in more of a neighborhood, on Montague Street in Brooklyn Heights or on Fifth or Seventh Avenue in Park Slope.
http://stannswarehouse.org
How awful, I'm sorry you had to see a hat. What is the world coming to?
Though the the bottom half of the store is typical Apple, they really neglected the ceiling and lighting. That part looks like poop.
Hopefully they address that.
The details matter and it definitely lost that special feeling by not taking care of that. Should have not pinched too many pennies.
Apple let has its own look and feel. If it just blends in, it's lost it's way.