'Store' no more in rebranding of Apple retail outlets
Although the public might continue to use the old phrasing, officially Apple has dropped the term "Store" from its worldwide retail locations, visitors to the company's website have noticed.

The individual webpages for each shop now simply mention the company and the outlet's official name. "Apple Store The Domain," for example, is now "Apple The Domain." The global flagship in New York City has been renamed "Apple Fifth Avenue."
In a memo reportedly sent to retail staff, obtained by MacRumors, the company said that it is gradually phasing out the word "Store" both online and at the outlets themselves. Although the note mentions plans to start with new locations first, most if not all webpages have already been altered.
The change is presumably part of Apple's broader attempt to treat its stores as community spaces, where people can go to hear talks, listen to music, and get advice, help, and training. Some locations, most notably Apple Union Square, already feature spaces set aside for events.

The individual webpages for each shop now simply mention the company and the outlet's official name. "Apple Store The Domain," for example, is now "Apple The Domain." The global flagship in New York City has been renamed "Apple Fifth Avenue."
In a memo reportedly sent to retail staff, obtained by MacRumors, the company said that it is gradually phasing out the word "Store" both online and at the outlets themselves. Although the note mentions plans to start with new locations first, most if not all webpages have already been altered.
The change is presumably part of Apple's broader attempt to treat its stores as community spaces, where people can go to hear talks, listen to music, and get advice, help, and training. Some locations, most notably Apple Union Square, already feature spaces set aside for events.
Comments
http://www.apple.com/retail/
Most places just differentiate their online presence from their brick and mortar by specifically adding ".com"
Stop lying. She made around $74 million in 2014 (mostly with stock options) and then around $25 million last year (again, mostly from stock options). So she's made $100 million in TWO years, and this is going to drop sharply for 2016. She hardly makes $100 million a year.
Also reminds me of that scene in "Coming to America" where the barber quickly snips off Akeem's ponytail and says, "That'll be $8."
Your point about products and Apple the company makes me wonder, will they began to phase out 3rd party accessories such as headphones?
Dropping "Store" would make a lot of sense in heading in that direction.
Cases, keyboards, cords are MADE and licensed for Apple products on the other hand.
In addition, when Apple opened the first Apple (Store) [umm.what do we call it now - see how sloppy it is without "store"?] in NYC in Soho, it featured (and still does) an open auditorium with beautiful seats and a full wall screen where they do training and presentations. When they opened the Fifth Avenue store, I went to look for such an area and was shocked to not find one. So Apple de-emphasized such training except for one-on-one. If they're going back to it, that's great, but most stores (can we still call them stores?) don't have them.
Or is all this about Apple playing a game with Wall Street where analysts complain about declining Apple Store sales and Apple responds with, "Oh..they're not really stores - they're community centers."
Plus if the $100M is in appreciation of stock options, then it's a steal. I doubt Apple is shelling out a tenth of a billion in cold cash for her... stock options align her interests with those of the shareholders-- and you too can be a shareholder and profit from her insight.
keep on hating.
you're over thinking it entirely. you don't say "I'm going to the Target Store", you just say "I'm going to Target". the noun for Target's retail locations remains stores, lower case. "Target has 400 stores."
its really not that difficult and certainly nothing to complain about. as a stockholder.
Keep on riding into every thread like a white-knight, perched upon your horse 'outrageous indignation', slaying all the trolls and dragons.