Strategy Analytics: Apple's iPhone 6s the world's most popular smartphone in Q2
Despite much handwringing about a supposed lack of interest in Apple's latest iPhone in comparison to the mega-cycle upgrade stoked by iPhone 6 at its launch in 2014, data from Strategy Analytics shows that iPhone 6s became "the world's most popular smartphone" in the June quarter.
A Strategy Analytics press release by executive director Neil Mawston noted that Apple sold 14.2 million iPhone 6s units in calendar Q2 2016.
Mawston added, "Apple's iPhone 6s is currently the world's most popular smartphone. The iPhone 6s is wildly popular in dozens of countries globally, due to its attractive hardware design blended with rich features such as 4K video, large multi-touch display, and fingerprint security."
Apple's discounted, previous iPhone 6 model continued to sell another 8.5 million units in the quarter according to the research firm, which kept it narrowly ahead of Samsung's most popular flagship phone, the Galaxy S7 Edge, which achieved third place with 8.3 million shipments.
Woody Oh, a director at the research firm, added that Apple's "iPhone 6 has been on sale for almost two years and it remains near the top of best-seller lists in many regions like Europe."
Overall, Apple's ability to sell leading volumes of high end, premium smartphones not only keeps it well above Samsung but also bucks the stagnant trend among smartphone vendors in general, who are struggling to increase sales of even basic phones with little potential for profitability.
Linda Sui, another director at Strategy Analytics, stated that "total global smartphone shipments grew 1 percent annually from 338.0 million units in Q2 2015 to 341.5 million in Q2 2016. Smartphone growth is sluggish at the moment due to ongoing economic volatility worldwide, high ownership penetration in most major countries, and a lack of new innovation from device manufacturers."
Tomorrow Apple is expected to unveil its newest iPhone 7 model, after months of incessant, vocal speculation by pundits who have largely assumed that another iPhone that looks similar to existing models will be met with a lack of excitement by consumers. However, the key reasons why people upgrade do not appear to be design quirks, but rather Apple's regular jumps in processing power, camera sophistication and display improvements that have driven every new iPhone launch across the past decade.
In July, the Verge claimed that Samsung's Galaxy S7 was outselling iPhone 6s based on a Kantar survey of U.S. buyers.
A Strategy Analytics press release by executive director Neil Mawston noted that Apple sold 14.2 million iPhone 6s units in calendar Q2 2016.
Mawston added, "Apple's iPhone 6s is currently the world's most popular smartphone. The iPhone 6s is wildly popular in dozens of countries globally, due to its attractive hardware design blended with rich features such as 4K video, large multi-touch display, and fingerprint security."
Apple's discounted, previous iPhone 6 model continued to sell another 8.5 million units in the quarter according to the research firm, which kept it narrowly ahead of Samsung's most popular flagship phone, the Galaxy S7 Edge, which achieved third place with 8.3 million shipments.
Apple's previous iPhone 6 sold 8.5 million units, which kept it narrowly ahead of Samsung's Galaxy S7 Edge with 8.3 million shipments
Woody Oh, a director at the research firm, added that Apple's "iPhone 6 has been on sale for almost two years and it remains near the top of best-seller lists in many regions like Europe."
Overall, Apple's ability to sell leading volumes of high end, premium smartphones not only keeps it well above Samsung but also bucks the stagnant trend among smartphone vendors in general, who are struggling to increase sales of even basic phones with little potential for profitability.
Linda Sui, another director at Strategy Analytics, stated that "total global smartphone shipments grew 1 percent annually from 338.0 million units in Q2 2015 to 341.5 million in Q2 2016. Smartphone growth is sluggish at the moment due to ongoing economic volatility worldwide, high ownership penetration in most major countries, and a lack of new innovation from device manufacturers."
Tomorrow Apple is expected to unveil its newest iPhone 7 model, after months of incessant, vocal speculation by pundits who have largely assumed that another iPhone that looks similar to existing models will be met with a lack of excitement by consumers. However, the key reasons why people upgrade do not appear to be design quirks, but rather Apple's regular jumps in processing power, camera sophistication and display improvements that have driven every new iPhone launch across the past decade.
In July, the Verge claimed that Samsung's Galaxy S7 was outselling iPhone 6s based on a Kantar survey of U.S. buyers.
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Global Smartphone Shipments by Model (Millions of Units)
Q2 '15
Q2 '16
Apple iPhone 6s
0.0
14.2
Apple iPhone 6
26.3
8.5
Samsung Galaxy S7 edge
0.0
8.3
Others
311.7
310.5
Total
338.0
341.5
Global Smartphone Marketshare by Model (% of Total)
Q2 '15
Q2 '16
Apple iPhone 6s
0.0%
4.2%
Apple iPhone 6
7.8%
2.5%
Samsung Galaxy S7 edge
0.0%
2.4%
Others
92.2%
90.9%
Total
100.0%
100.0%
Source: Strategy Analytics
Every time I see a headline that tries to spin Tim Cook's Apple like its Steve Jobs's, I can smell your name on it from a mile away.
You really don't want to see that Apple's not doing as well as it did 5 years ago, do you?
Note, I'm not an Apple hater. I've been an avid Apple user for over 20 years — just not a blind avid user.
Why all of the negativity?
Jobs was a visionary , but do you not remember his days from NeXT? He was too much of a visionary and many of NeXT's products withered on the vine as the technological capabilities simply could not be realized by Jobs' vision.
The Watch is in the same category. It is a visionary product and one that will one day displace the need for a phone as a communication device. Jobs envisioned it, died before the product could be realized and Cook tried making it a reality.
While it is a nice product, the technological capabilities just aren't there yet. The radios consume too much power and the battery just doesn't have the capacity to make the product a compelling one.
It will come. Hopefully Apple makes the product with superior functionality like the iPhone and iPad. The watch is a good product as is but is a luxury, not seen as a must have like the smart phone.
Apple has great capabilities and hopefully Siri one day Siri exceeds Alexa, Apple maps exceeds Google maps and Apple brings out a revolutionary new product that one day displaces the watch.
One thing's for certain, Tim Cook has managed Apple's supply chains impeccably, keeping design and quality control exemplary. Apple is doing well and competing very well against the other hardware manufacturers. Google has essentially gotten out of hardware altogether and Microsoft struggles with their surface line of machines.
Even with Android's 80% marketshare, Google ad profits are still greater on iOS.
And who really cares about the other 90% of Android devices outside of Apple's iPhones and Samsung's flagship phones where essentially all of the profits are.
You we're saying?
Who cares if you've been "an avid Apple user for over 20 years".
you have one single post on AI for your supposed 20 years and it's to dispense FUD. troll.
yeah I'm gonna guess you don't have an AW. it gets better battery life than the iPhone, the device it's an accessory to. it's a compelling product today, and has been delivering me value since day 1. while it will get better with time, that's a given to all tech -- yet it will not replace the smartphone because its use cases are different. a watch is not a smartphone, despite voice abilities.
Thanks to the internet, you can now do quite a bit of research, for free, and learn a lot about the company and it's various profitable businesses, or the opposite of what you currently know.