The new switch ads are out

2

Comments

  • Reply 21 of 57
    rodukroduk Posts: 706member
    [quote]Originally posted by Eugene:

    <strong>



    Windows may be trademarked, but it also walks a fine line. A judge here basically told Microsoft piss off over the "Lindows" Linux distro's name for example. I can't imagine the UK would be any more uptight about this kind of stuff...since UK courts sound more reasonable half the time...as in cases where people spill hot coffee on their laps...</strong><hr></blockquote>



    Believe it or not, the advertising laws in America are considered extremely liberal by comparison. Here in the UK, you can't promote your own product by comparing it to, or demoting, others. A classic example is the Apple ad featuring a snail with a Pentium II processor on its back. Those were the days!



    [ 09-08-2002: Message edited by: RodUK ]</p>
  • Reply 22 of 57
    pevepeve Posts: 518member
    this gibson guy looks a little too much like george bush... twin brothers?







    [ 09-08-2002: Message edited by: peve ]</p>
  • Reply 23 of 57
    I really do like these new ads. They seem much more "real" than the originals and the people talk more about the products than just fluffy "beep-beep! it devoured my paper!" crap.

    [quote]Originally posted by Amorph:

    "like every other company on Earth, we paid this famous person big money to hold this iPod for 30 seconds."<hr></blockquote>I wonder if they'll do something with Shaq. I saw some show about him on MTV (or some other kiddie pop culture channel, I don't remember, damn kids these days with their fancy tv shows... but I digress) and for at least a minute or two it was just him walking around and showing off his iPod to some other huge basketball guys, talking about how cool it was. Then in his home you could see a PowerBook open and running in clear view.



    I just hope they don't do an ad with Rosie O'Donell.



    <img src="graemlins/bugeye.gif" border="0" alt="[Skeptical]" />



    [ 09-08-2002: Message edited by: Brad ]</p>
  • Reply 24 of 57
    There seems to be a lot of people singing the praises of the new crop of Switch ads. Indeed, they do appear to be an improvement over the first round in that they seem a bit more polished. But, content wise, they are still utter crap. Here is a brief overview of each add, individually.



    <a href="http://www.apple.com/switch/ads/janieporche.html"; target="_blank">http://www.apple.com/switch/ads/janieporche.html</a>;



    Digital cameras don?t work on PCs without hours of downloading and fine tuning. But all digital cameras work perfectly out of the box with the Mac.



    <a href="http://www.apple.com/switch/ads/andyskowronski.html"; target="_blank">http://www.apple.com/switch/ads/andyskowronski.html</a>;



    PCs don?t work. They are too hard to figure out. You can?t work with images, movies, or audio on a PC. There is no way to import video into a PC for the home user. Only a Mac can do that.



    <a href="http://www.apple.com/switch/ads/theresamcpherson.html"; target="_blank">http://www.apple.com/switch/ads/theresamcpherson.html</a>;



    You will lose your work on a PC because they crash all the time. Macs are safe because they never crash. Macs share files, (implying that PCs don?t). You don?t need an IT department with Macs in the business world.



    <a href="http://www.apple.com/switch/ads/gautamgodse.html"; target="_blank">http://www.apple.com/switch/ads/gautamgodse.html</a>;



    Nobody can do on a PC what can be done on iPhoto.



    <a href="http://www.apple.com/switch/ads/jeremiahcohick.html"; target="_blank">http://www.apple.com/switch/ads/jeremiahcohick.html</a>;



    Macs don?t crash of freeze. Windows users need to be saved from themselves.



    <a href="http://www.apple.com/switch/ads/markgibson.html"; target="_blank">http://www.apple.com/switch/ads/markgibson.html</a>;



    Prior bad experiences should make you afraid to use a modern day PC in your business. PCs are unreliable business tools. You have nothing to worry about with the Mac. You don?t even have to learn how to use them.



    <a href="http://www.apple.com/switch/ads/fabiolatorres.html"; target="_blank">http://www.apple.com/switch/ads/fabiolatorres.html</a>;



    With iMovie, you can edit video. You can use iTunes to record speeches. (How on earth do you do that out of the box with a Mac?) Apple provides feature that make teaching and learning possible, unlike the PC (I guess).



    <a href="http://www.apple.com/switch/ads/jentryposs.html"; target="_blank">http://www.apple.com/switch/ads/jentryposs.html</a>;



    Digital devices don?t work with PCs. But they all work perfectly with Macs Drivers are never an issue for Macs The Mac provides universal compatibility out of the box.



    <a href="http://www.apple.com/switch/ads/ellenfeiss.html"; target="_blank">http://www.apple.com/switch/ads/ellenfeiss.html</a>;



    That mean old PC messed up my homework. It didn?t have anything to do with all that crack I was smoking. Really!



    <a href="http://www.apple.com/switch/ads/hamiltonmorris.html"; target="_blank">http://www.apple.com/switch/ads/hamiltonmorris.html</a>;



    I can carry all my music with me without the need to carry all those bulky CDs (because I am a Mac user as opposed to a Windows user).?



    Well, there you have it. One of the biggest assemblages of FUD (by the way, what does ?FUD? stand for) I have ever seen. Let?s recap. PCs can?t handle digital media. Macs make better business tools. PCs constantly crash while Macs never crash. PCs are just too difficult to learn but Mac are so brain dead simple, you don?t even have to bother to learn them. PCs are compatible with nothing while Macs are compatible with everything. PCs are darkness, Macs are light. PC users need Mac evangelists to come and save their computing souls. That is the message of the new Switch ads. That is the message of ALL the Switch ads. Like their predecessors, these new ads just make me NOT want to switch. If outright lies and disinformation are the best Apple can come up with to advertise their products, then what does that say about the products and the company that makes them?
  • Reply 25 of 57
    defiantdefiant Posts: 4,876member
    [quote]Originally posted by Mac Voyer:

    <strong>Well, there you have it. One of the biggest assemblages of FUD (by the way, what does ?FUD? stand for) I have ever seen. Let?s recap. PCs can?t handle digital media. Macs make better business tools. PCs constantly crash while Macs never crash. PCs are just too difficult to learn but Mac are so brain dead simple, you don?t even have to bother to learn them. PCs are compatible with nothing while Macs are compatible with everything. PCs are darkness, Macs are light. PC users need Mac evangelists to come and save their computing souls. That is the message of the new Switch ads.</strong><hr></blockquote>



    this is not the message of the switch ads, but if you want to understand them that way, there you go.



    [quote]Originally posted by Mac Voyer:

    <strong>Like their predecessors, these new ads just make me NOT want to switch.</strong><hr></blockquote>



    then don't. the mac community doesn't need you. we don't die, just because you don't switch.



    macintosh 4 ever !



    [quote]Originally posted by Mac Voyer:

    <strong>If outright lies and disinformation are the best Apple can come up with to advertise their products, then what does that say about the products and the company that makes them?</strong><hr></blockquote>



    if you don't want to accept the outright truth, you must be blind.



    :cool:



    [ 09-08-2002: Message edited by: Defiant ]</p>
  • Reply 26 of 57
    mac voyermac voyer Posts: 1,291member
    "then don't. the mac community doesn't need you. we don't die, just because you don't switch."



    Could this attitude emanating from certain portions of the Mac community possibly be the reason more people have not done so?
  • Reply 27 of 57
    that is the beauty of these ads....apple isn't saying anything, apple is not making any claims....apple is just airing these people's opinions of their old pc and of their new macs....if you think the ads are full of lies, then it is not your opinion vs apple's, it is your opinion vs the person in the ad (and, though you can disagree with a person's opinion, a person's opinion can never really be a lie)



    ....the only thing i would like added is showing the person holding their iBook or PB or standing next to their iMac or PM....with a big i love my mac sh!t-eating grin.....g





    [quote] Could this attitude emanating from certain portions of the Mac community possibly be the reason more people have not done so? <hr></blockquote>



    perhaps....but none of us actually think any trolls are really gonna switch anyway....g



    [ 09-08-2002: Message edited by: thegelding ]</p>
  • Reply 28 of 57
    mac voyermac voyer Posts: 1,291member
    [quote]Originally posted by thegelding:

    <strong>that is the beauty of these ads....apple isn't saying anything, apple is not making any claims....apple is just airing these people's opinions of their old pc and of their new macs....if you think the ads are full of lies, then it is not your opinion vs apple's, it is your opinion vs the person in the ad (and, though you can disagree with a person's opinion, a person's opinion can never really be a lie)



    [ 09-08-2002: Message edited by: thegelding ]</strong><hr></blockquote>



    Nice try, but that doesn?t really cut it. Apple is using these people to speak on their behalf. Apple is speaking through these people. If they said something that was against Apple?s interests they would not appear on the commercials. Apple is using these claims and implications to sell their product. So Apple IS saying the things that are in the ads. If you hire someone to lie for you, you are still lying.
  • Reply 29 of 57
    defiantdefiant Posts: 4,876member
    [quote]Originally posted by Mac Voyer:

    <strong>



    Nice try, but that doesn?t really cut it. Apple is using these people to speak on their behalf. Apple is speaking through these people. If they said something that was against Apple?s interests they would not appear on the commercials. Apple is using these claims and implications to sell their product. So Apple IS saying the things that are in the ads. If you hire someone to lie for you, you are still lying.</strong><hr></blockquote>



    <a href="http://forums.appleinsider.com/cgi-bin/ultimatebb.cgi?ubb=get_topic&f=12&t=000160"; target="_blank">And the devil speaks through you !</a>



    sorry: forgot to add a



    [ 09-08-2002: Message edited by: Defiant ]</p>
  • Reply 30 of 57
    mac voyermac voyer Posts: 1,291member
    [quote]Originally posted by Defiant:

    <strong>



    <a href="http://forums.appleinsider.com/cgi-bin/ultimatebb.cgi?ubb=get_topic&f=12&t=000160"; target="_blank">And the devil speaks through you !</a></strong><hr></blockquote>



    This is way too far out for my tastes. What is with you? I don't like the ads so I am a tool of the Devil?
  • Reply 31 of 57
    For your information (FYI)...



    FUD = Fear, Uncertainty, and Doubt.
  • Reply 32 of 57
    pscatespscates Posts: 5,847member
    I do agree that it wouldn't hurt to perhaps SHOW the hardware/software being talked about a little bit.



    Can either cut away and show nice, stylized shots of iMacs, PowerBooks, etc. Or simply have the person talking holding their laptop, or standing beside a PowerMac or iMac or whatever.



    Might be a nice little tie-in and serve as - along with the stuff being said - a nice little "one-two punch".



    Apple is crazy to not exploit their delicious hardware a bit more.



  • Reply 33 of 57
    mac voyermac voyer Posts: 1,291member
    Thanks Brad. For a moment, I thought I may have been using an expression that was mildly profane. Now, I feel more confident than ever in calling Apple?s switch ads the BIGGEST FUD CAMPAIGN ever. Bigger than Gateway?s. Bigger than Intel?s. There is not one word of the ads that is not designed to spread fear, uncertainty, and doubt in the minds of unknowledgeable and inexperienced PC users.
  • Reply 34 of 57
    [quote]Originally posted by Defiant:

    <strong>



    she's fourteen, man !</strong><hr></blockquote>



    I'm 17. She's ok for me... I think!
  • Reply 35 of 57
    [quote]Nice try, but that doesn?t really cut it. Apple is using these people to speak on their behalf. Apple is speaking through these people. If they said something that was against Apple?s interests they would not appear on the commercials. Apple is using these claims and implications to sell their product. So Apple IS saying the things that are in the ads. If you hire someone to lie for you, you are still lying.<hr></blockquote>



    guess i have to watch more of the ads....i have only see the one with the girl that "saved christmas"...everything she talks about is her experience at home and how her dad couldn't download photos on his new PC without searching for drivers for an hour, and how easy it was for her on her mac....where are the lies and FUD in that?? if apple doesn't write a script for them and they tell of their own "personal" experiences with both pc and mac then were are these lies and desparate ploys you claim??? g



    [ 09-08-2002: Message edited by: thegelding ]</p>
  • Reply 36 of 57
    emaneman Posts: 7,204member
    [quote]Originally posted by soulcrusher:

    <strong>



    I'm 17. She's ok for me... I think!</strong><hr></blockquote>



    And I'm 15... even better.
  • Reply 37 of 57
    spartspart Posts: 2,060member
    [quote]Originally posted by Eugene:

    <strong>Is it me or are the forums not posting some posts we write?</strong><hr></blockquote>



    I feel your pain...I used to like UBB but it's gradually turning me off of it more and more...



    Fawk UBB! Long live vB!
  • Reply 38 of 57
    mac voyermac voyer Posts: 1,291member
    [quote]Originally posted by thegelding:

    <strong>



    guess i have to watch more of the ads....i have only see the one with the girl that "saved christmas"...everything she talks about is her experience at home and how her dad couldn't download photos on his new PC without searching for drivers for an hour, and how easy it was for her on her mac....where are the lies and FUD in that?? if apple doesn't write a script for them and they tell of their own "personal" experiences with both pc and mac then were are these lies and desparate ploys you claim??? g



    [ 09-08-2002: Message edited by: thegelding ]</strong><hr></blockquote>



    Please read my original post. You have to take the message of the ad campaign in its totality. Apple is trying to paint a picture with these ads. It is the picture that is the FUD, not the individual brush strokes. Do as I did. Watch all the ads one after the other and you will get a better feel for the picture as a whole.
  • Reply 39 of 57
    Mac Voyer:

    Your claim that this campaign is plain "FUD" is a bit too biased against Apple. Perhaps you need to take a wider look at the advertising industry. All kinds of products and services, from computers to headache medicines to automobiles, point out subjective comparisons favoring one product over another. Using personal opinions is nothing new. Nearly every advertisement uses them in some form. The whole point of comparative advertising is to get the consumer to dislike the competing product and prefer the advertised one.



    If you payed closer attention to all products being advertised rather than focusing on criticizing Apple's ads, I believe you would find that these aren't so bad.
  • Reply 40 of 57
    eugeneeugene Posts: 8,254member
    [quote]Originally posted by RodUK:

    <strong>



    Believe it or not, the advertising laws in America are considered extremely liberal by comparison. Here in the UK, you can't promote your own product by comparing it to, or demoting, others. A classic example is the Apple ad featuring a snail with a Pentium II processor on its back. Those were the days!</strong><hr></blockquote>



    ...but since "Windows" is a common word in the dictionary, I'm saying it's likely such a slip could occur.
Sign In or Register to comment.