Sharp CEO supposedly confirms Apple to use OLED in next-generation iPhone

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  • Reply 21 of 81
    hittrj01 said:
    I hate that the 4.7" iPhone gets treated like a second class citizen. Not everyone wants a phablet. Apple brought OIS to the 4.7" model. That leads me to believe bringing stuff to 5.5" model only isn't technical but for upsell purposes.
    Nevermind the fact it took them 2 additional generations to get it into the 4.7" model.  If it was just for upsell purposes, why not put it in the 6s? Why wait for the 7? I'm sure there is some pressure to differentiate and justify the higher price, but screen size and battery life more than justify it. It's not like they withheld water resistance or things like that from the smaller model.

    Edit: fixed a couple typos
    I'm not aware of any tear down suggesting a specific engineering reason OIS finally made it into the smaller phone. I think 3D Touch and Taptic Engine was the major focus of the 6S and they needed something for the 7 knowing it wasn't a major redesign. Honestly I'm not a huge fan of the idea of a Plus model. It seems more about upsell and raising ASPs than anything else. It's funny when Schiller says they don't design to a price because it seems the whole point of iPhone Plus and iPad Pro was to get people to spend more money and raise ASPs. Apple added Retina display, 64-bit chip and Touch ID all without increasing the price of the phone. Every year the iPad got better with no price increase. Did the changes to the 9.7" iPad warrant a price increase? Or did Apple decided to create a new 'Pro' model so they could add $100 to the price? Unless you're using accessories purchased separately like Smart Keyboard or Pencil what really makes the iPad Pro a Pro device and the Air not?
    baconstang
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  • Reply 22 of 81
    JanNLjannl Posts: 328member
    jaffa said:
    I didn't realise before I read this that Apple are still using IPS LCD - in a 2016/2017 device, that's hilarious. OLD-tech display, no HD on the small phone, no SD slot, can't copy files on and off. But, but, but you can get it in shiny black - hahahahahahahh, I have to stop or I'll wet myself.
    As a (pretended) Ducati driver, you should know there is more than specs...
    ration albaconstangdoozydozenlolliverwatto_cobra
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  • Reply 23 of 81
    Solisoli Posts: 10,038member
    AMOLED is finally at a point where the pros outweigh the cons. In fact, it's been like that for a couple years now, but I don't think the yields for the highest quality displays were high enough to be used by Apple. Samsung certainly sells more units, but they don't sell more units of their flagship device and even then tend to use many varying model numbers depending on region. Sure, Apple does this for their cellular radios but that's out of regional necessity, not from a lack of sources, and they've reduced that over the years. For the sake of completeness, they did just add Felica to the iPhone 7 for the Japanese market, but that's another one of those regional issues.
    watto_cobra
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  • Reply 24 of 81
    calicali Posts: 3,494member
    jaffa said:
    I didn't realise before I read this that Apple are still using IPS LCD - in a 2016/2017 device, that's hilarious. OLD-tech display, no HD on the small phone, no SD slot, can't copy files on and off. But, but, but you can get it in shiny black - hahahahahahahh, I have to stop or I'll wet myself.
    Why is it that ZERO android idiots understand HD? They all brag about resolution but I have yet to meet ONE fandroid who understands it. Can someone explain this phenomenon?!
    pscooter63randominternetpersonbaconstangdoozydozenlolliverwatto_cobra
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  • Reply 25 of 81
    dws-2dws-2 Posts: 280member
    I'm actually really happy with the current Apple iPhone screens. If OLED makes them better or improves battery life, that's great, but the screen is bright and colorful, and from what I hear its color accuracy is basically perfect. 
    nolamacguybaconstangdoozydozenwatto_cobra
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  • Reply 26 of 81
    irelandireland Posts: 17,802member
    Marvin said:

    They can't improve the appearance of the upper bezel much, people will always need a speaker for calls and a front-facing camera. I think the cleanest they can make this is to have the hole for the camera in the middle and have the speaker round the outside of it.
    Not completely true. Pizeo speaker for sound and under display cam for camera. But then you've uneven top/bottom bezels which looks horrible. And the Home button problem.
    edited October 2016
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  • Reply 27 of 81
    jaffa said:
    I didn't realise before I read this that Apple are still using IPS LCD - in a 2016/2017 device, that's hilarious. OLD-tech display, no HD on the small phone, no SD slot, can't copy files on and off. But, but, but you can get it in shiny black - hahahahahahahh, I have to stop or I'll wet myself.
    Why doesn't AI have a troll button?
    nolamacguypscooter63randominternetpersonirelandericthehalfbeeai46doozydozenlolliverwatto_cobra
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  • Reply 28 of 81
    nolamacguynolamacguy Posts: 4,758member
    I hate that the 4.7" iPhone gets treated like a second class citizen. Not everyone wants a phablet. Apple brought OIS to the 4.7" model. That leads me to believe bringing stuff to 5.5" model only isn't technical but for upsell purposes.
    what nonsense. apple engineering VP said specifically that removing the legacy headphone port gave them more space to add more stuff and he cited the camera specifically. not to mention miniaturization is a process and improves over time. 

    but you knew that. 
    ai46doozydozenRayz2016lolliverpscooter63watto_cobra
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  • Reply 29 of 81
    nolamacguynolamacguy Posts: 4,758member

    bluefire1 said:
    I hate that the 4.7" iPhone gets treated like a second class citizen. Not everyone wants a phablet. Apple brought OIS to the 4.7" model. That leads me to believe bringing stuff to 5.5" model only isn't technical but for upsell purposes.
    Fully agree. The 4.7" iPhone shouldn't the stepchild of the 5.5" model. When people buy Apple products, they're willing to pay a premium for the devices, so preference, not cost, is the deciding factor.
    The two models should be equal in everything except size.
    yeah, fuck physics! since when is apple bound by the limitations of space and matter!
    Solirandominternetpersonration aldoozydozenRayz2016lolliverwatto_cobra
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  • Reply 30 of 81
    misamisa Posts: 827member
    jaffa said:
    I didn't realise before I read this that Apple are still using IPS LCD - in a 2016/2017 device, that's hilarious. OLD-tech display, no HD on the small phone, no SD slot, can't copy files on and off. But, but, but you can get it in shiny black - hahahahahahahh, I have to stop or I'll wet myself.
    Perhaps you need better reading comprehension.

    IPS, is the de-facto gold standard for displays. Not OLED. Likewise HD has a vague definition but it generally means any vertical line resolution of 720 to 1080. Above 1080 but below 2160 is neither HD or UHD. Anything below 720 but above 480 lines is neither SD or HD as well. It's a marketing term more than it is a technical one.

    The goal right now is rec.2020 colorspace (wide gamut,) but no display technology is close to this. Most HD televisions only meet rec.709, which is something that a TN LCD can accomplish. Quantum-dot displays (marketed by Samsung) might be able to pull this off. Rec.2020 requires 10 or 12 bits per sample. IPS are 8 or 10 bit displays. It's currently only possible to hit rec.2020 with lasers.

    OLED's also are super-dim. That's something you don't want in cell phones. Then there is the lack of durability to the actual OLED pixels, which both burn out quickly and have image retention "image burn-in" issues.

    The reason Apple is sticking with IPS panels is because that is the best currently available technology. An e-ink rec.2020 display is impossible, but that is likely what everyone would like. OLED screens have been available since 2004. You might notice that Apple's desire to make the phones water-proof. That would be an absolute requirement to use OLED as moisture instantly destroys OLED displays. OLED's consume more power for "solid white" types of visuals such as reading AppleInsider. So you weigh all these things and the only justificable reason for Apple to even consider switching to OLED is that someone has come along and solved all these problems.

    Personally I'd never buy an OLED device. I'm waiting for rec.2020 availability before I commit to replacing my existing computer screens, but I might have to settle for a 4K IPS screen.


    edited October 2016
    pscooter63randominternetpersonration alai46doozydozenlolliverwelshdog
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  • Reply 31 of 81
    Marvin said:
    The following Elephone P9000 has a similar layout:

    How the hell is this piece of shit legal? That new display panel tech is really exciting, though.
    edited October 2016
    randominternetpersondoozydozen
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  • Reply 32 of 81
    nolamacguynolamacguy Posts: 4,758member
    hittrj01 said:
    I hate that the 4.7" iPhone gets treated like a second class citizen. Not everyone wants a phablet. Apple brought OIS to the 4.7" model. That leads me to believe bringing stuff to 5.5" model only isn't technical but for upsell purposes.
    Nevermind the fact it took them 2 additional generations to get it into the 4.7" model.  If it was just for upsell purposes, why not put it in the 6s? Why wait for the 7? I'm sure there is some pressure to differentiate and justify the higher price, but screen size and battery life more than justify it. It's not like they withheld water resistance or things like that from the smaller model.

    Edit: fixed a couple typos
    I'm not aware of any tear down suggesting a specific engineering reason OIS finally made it into the smaller phone. I think 3D Touch and Taptic Engine was the major focus of the 6S and they needed something for the 7 knowing it wasn't a major redesign. Honestly I'm not a huge fan of the idea of a Plus model. It seems more about upsell and raising ASPs than anything else. It's funny when Schiller says they don't design to a price because it seems the whole point of iPhone Plus and iPad Pro was to get people to spend more money and raise ASPs. Apple added Retina display, 64-bit chip and Touch ID all without increasing the price of the phone. Every year the iPad got better with no price increase. Did the changes to the 9.7" iPad warrant a price increase? Or did Apple decided to create a new 'Pro' model so they could add $100 to the price? Unless you're using accessories purchased separately like Smart Keyboard or Pencil what really makes the iPad Pro a Pro device and the Air not?
    ah ok because you, some dude in minneasota, hasn't heard otherwise, apple for years put its bigger camera components in the plus not because it was, you know, bigger, but because they were lying to us and wanted to steal your money by forcing you -- forcing you! -- to buy the bigger phone. because that would make sense than being able to sell a better phone to more people. 

    your Nerd Rage is unprecedented. 
    randominternetpersondoozydozenRayz2016lolliverpscooter63watto_cobra
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  • Reply 33 of 81
    nolamacguynolamacguy Posts: 4,758member

    jaffa said:
    I didn't realise before I read this that Apple are still using IPS LCD - in a 2016/2017 device, that's hilarious. OLD-tech display, no HD on the small phone, no SD slot, can't copy files on and off. But, but, but you can get it in shiny black - hahahahahahahh, I have to stop or I'll wet myself.
    Why doesn't AI have a troll button?
    you can use the Flag link and comment that a user is a troll, or using personal insults, etc. 
    doozydozenlolliverwatto_cobra
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  • Reply 34 of 81
    darkvaderdarkvader Posts: 1,146member
    ireland said:
    Forget about secrecy for the moment—we don't work for Apple; we are its customers. Who's looking forward to OLED?

    Also I still haven't seen an iPhone mockup that makes sense of the rumour or an on screen home button. Wouldn't surprise me to see the Home button in iPhone 8 embedded into a shorter chin somehow. If it's on screen how don't I hit it while typing on this keyboard, would it not be in the way of my space bar? And it it only appears when I hit 'done', wouldn't the slightest of software bugs hide the button away from me.

    No one seems to have cracked this yet. If it's two taps to get to the home button like we see on some Android phones that will be a worse UX than now.
    I am NOT looking forward to OLED.  It's got a shorter lifespan than LCD panels.  The darker blacks are nice enough, but I'd prefer a phone that lasts longer.

    I also don't want to see an onscreen home button, I'm less than thrilled that the iPhone 7 button isn't really a button.  And yes, a bug could make it go away.

    Oh, and I don't want smaller bezels either.  That's where the case goes, it would make it impossible to make a case that adequately protects the screen.

    Sometimes, innovation isn't better when you got it right the first time.
    baconstangdoozydozenlolliverpscooter63
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  • Reply 35 of 81
    canukstormcanukstorm Posts: 2,797member
    jaffa said:
    I didn't realise before I read this that Apple are still using IPS LCD - in a 2016/2017 device, that's hilarious. OLD-tech display, no HD on the small phone, no SD slot, can't copy files on and off. But, but, but you can get it in shiny black - hahahahahahahh, I have to stop or I'll wet myself.
    What's so hilarious about the display in the iPhone 7? Well known display review site Displaymate just reviewed the Display on the iPhone 7:

    http://www.displaymate.com/iPhone7_ShootOut_1.htm

    The iPhone 7 matches or breaks new Smartphone display performance records for:

    • The Highest Absolute Color Accuracy for any display (1.1 JNCD) – Visually Indistinguishable from Perfect

    • The Highest Absolute Luminance Accuracy for any display (±2%) – Visually Indistinguishable from Perfect

    • Very Accurate Image Contrast and Intensity Scale (with Gamma 2.21) – Visually Indistinguishable from Perfect

    • The Highest Peak Brightness Smartphone for any Average Picture Level APL (602 to 705 nits)

    • The Highest (True) Contrast Ratio for any IPS LCD display (1,762) – Higher Dynamic Contrast Ratios are phony

    • The Lowest Screen Reflectance for any Smartphone display (4.4 percent)

    • The Highest Contrast Rating in High Ambient Light for a Smartphone for any APL (137 to 160)

    • The Smallest Color variation with Viewing Angle (2.1 JNCD or less)


    This is what they say RE: comparison to OLED:

    "LCDs are a great cutting edge high performance display technology for Tablets to TVs, but for small handheld Smartphones, OLED displays provide a number of significant advantages over LCDs including: being much thinner, much lighter, with a much smaller bezel providing a near rimless design, they can be made flexible and into curved screens, plus they have a very fast response time, better viewing angles, and an always-on display mode. Many of OLED's performance advantages result from the fact that LCDs are dependent on transmitting the varying characteristics of their White LED backlight – but for OLEDs the sub-pixels are directly electrically powered to emit light, which can provide better color accuracy, image contrast accuracy, and screen uniformity."

    edited October 2016
    doozydozenwatto_cobra
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  • Reply 36 of 81
    Solisoli Posts: 10,038member
    darkvader said:
    I am NOT looking forward to OLED.  It's got a shorter lifespan than LCD panels.  The darker blacks are nice enough, but I'd prefer a phone that lasts longer.
    That's understandable, but how long do you use your iPhone for? Me, I'm updating every year so for me this isn't a problem. For those updating every 2-5 years this won't be a problem. OLED has come a long way from when smartphone vendors started using it.

    As for the deep blacks, OLED is certainly better for that, hence its use on the Watch and Touch Bar so that it looks like part of the casing, but the LCDs on the iPhone have also come a long way in that regard.

    Honestly, I'm not worried at all because Apple has repeatedly shown that they care about the display so whatever they choose I have no reason to not assume it won't be the best option moving forward. Of course, all such things are tentative so I'll always retain my final decision until after I see the product.
    edited October 2016
    doozydozenwatto_cobra
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  • Reply 37 of 81
    canukstormcanukstorm Posts: 2,797member
    misa said:
    jaffa said:
    I didn't realise before I read this that Apple are still using IPS LCD - in a 2016/2017 device, that's hilarious. OLD-tech display, no HD on the small phone, no SD slot, can't copy files on and off. But, but, but you can get it in shiny black - hahahahahahahh, I have to stop or I'll wet myself.
    Perhaps you need better reading comprehension.

    IPS, is the de-facto gold standard for displays. Not OLED. Likewise HD has a vague definition but it generally means any vertical line resolution of 720 to 1080. Above 1080 but below 2160 is neither HD or UHD. Anything below 720 but above 480 lines is neither SD or HD as well. It's a marketing term more than it is a technical one.

    The goal right now is rec.2020 colorspace (wide gamut,) but no display technology is close to this. Most HD televisions only meet rec.709, which is something that a TN LCD can accomplish. Quantum-dot displays (marketed by Samsung) might be able to pull this off. Rec.2020 requires 10 or 12 bits per sample. IPS are 8 or 10 bit displays. It's currently only possible to hit rec.2020 with lasers.

    OLED's also are super-dim. That's something you don't want in cell phones. Then there is the lack of durability to the actual OLED pixels, which both burn out quickly and have image retention "image burn-in" issues.

    The reason Apple is sticking with IPS panels is because that is the best currently available technology. An e-ink rec.2020 display is impossible, but that is likely what everyone would like. OLED screens have been available since 2004. You might notice that Apple's desire to make the phones water-proof. That would be an absolute requirement to use OLED as moisture instantly destroys OLED displays. OLED's consume more power for "solid white" types of visuals such as reading AppleInsider. So you weigh all these things and the only justificable reason for Apple to even consider switching to OLED is that someone has come along and solved all these problems.

    Personally I'd never buy an OLED device. I'm waiting for rec.2020 availability before I commit to replacing my existing computer screens, but I might have to settle for a 4K IPS screen.


    What about micro-LED, which is a technology Apple seems to be pouring a lot of R&D money into?
    ration aldoozydozenlolliverwatto_cobra
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  • Reply 38 of 81
    slurpyslurpy Posts: 5,398member
    jaffa said:
    I didn't realise before I read this that Apple are still using IPS LCD - in a 2016/2017 device, that's hilarious. OLD-tech display, no HD on the small phone, no SD slot, can't copy files on and off. But, but, but you can get it in shiny black - hahahahahahahh, I have to stop or I'll wet myself.
    Oh, im sure you wet yourself all the time. What a pitiful, brain dead troll. Please continue jacking off to your exploding Samsung phones. 
    edited October 2016
    doozydozenlolliverpscooter63watto_cobra
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  • Reply 39 of 81
    coolfactorcoolfactor Posts: 2,407member
    The Touch Bar on the Mac is a strong suggestion that it may come to the iPhone and iPad, as a separate screen that works in concert with the main screen, just like on the new MacBook Pro's - not as a display, but as an input device — again, just like Apple positions Touch Bar. Being a second screen, the system can manage it separately. The main screen can be off while the Touch Bar is on, for example.
    edited October 2016
    doozydozenwatto_cobra
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  • Reply 40 of 81
    canukstormcanukstorm Posts: 2,797member
    The Touch Bar on the Mac is a strong suggestion that it may come to the iPhone and iPad, as a separate screen that works in concert with the main screen, just like on the new MacBook Pro's - not as a display, but as an input device — again, just like Apple positions Touch Bar. Being a second screen, the system can manage it separately. The main screen can be off while the Touch Bar is on, for example.
    Agreed.

    http://www.patentlyapple.com/patently-apple/2012/08/apple-invents-mind-boggling-next-generation-smart-cover-with-multi-touch-flexible-display-solar-panels-built-in-keyboard.html


    doozydozenwatto_cobra
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