Samsung takes out full-page ad to apologize to Galaxy Note 7 users for quality issues
Attempting to put the Galaxy Note 7 debacle behind it, Samsung has paid for a full-page apology to consumers that appeared on Tuesday in the New York Times, Wall Street Journal, and Washington Post.
"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise," said President and CEO of Samsung America Gregory Lee. "For this we are truly sorry."
"We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure," said Samsung. "We will move as quickly as possible, but will take the time needed to get the right answers."
Samsung has yet to determine what caused the fires in the initial shipments of the device, or in the replacement units. Most of the reported fires with the initial release were during charging, according to U.S. Consumer Product Safety Commission (CPSC).
Employees involved in the post-recall testing claimed that they were required to keep communications about the evaluation process offline, with e-mails and other accountable forms of communication forbidden. Samsung allegedly feared lawsuits and subpoenas as a result of the fires, leading to the drastic restrictions on staff.
Fires in the replacement units didn't appear to be limited to units charging, with most of the reported fires happening during normal use, or when powered off completely in the case of the evacuated flight on a runway in Kentucky.
Samsung drew complaints from the CPSC in how it handled the initial "voluntary recall" of the device. Samsung reports that it is "fully cooperating" with the CPSC at this time to work out what happened, and to ensure that it doesn't happen again in other devices.
AppleInsider has learned that unreturned Galaxy Note 7 devices are still causing fires, with a CPSC employee telling us that there have been "more than 10" fires since the full recall, all caused by hold-outs refusing to return the devices.
"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise," said President and CEO of Samsung America Gregory Lee. "For this we are truly sorry."
"We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure," said Samsung. "We will move as quickly as possible, but will take the time needed to get the right answers."
Image: The Korea Herald
Samsung has yet to determine what caused the fires in the initial shipments of the device, or in the replacement units. Most of the reported fires with the initial release were during charging, according to U.S. Consumer Product Safety Commission (CPSC).
Employees involved in the post-recall testing claimed that they were required to keep communications about the evaluation process offline, with e-mails and other accountable forms of communication forbidden. Samsung allegedly feared lawsuits and subpoenas as a result of the fires, leading to the drastic restrictions on staff.
Fires in the replacement units didn't appear to be limited to units charging, with most of the reported fires happening during normal use, or when powered off completely in the case of the evacuated flight on a runway in Kentucky.
Samsung drew complaints from the CPSC in how it handled the initial "voluntary recall" of the device. Samsung reports that it is "fully cooperating" with the CPSC at this time to work out what happened, and to ensure that it doesn't happen again in other devices.
AppleInsider has learned that unreturned Galaxy Note 7 devices are still causing fires, with a CPSC employee telling us that there have been "more than 10" fires since the full recall, all caused by hold-outs refusing to return the devices.
Comments
If there is one day this year when the vast majority of news media consumers in the USA and many other countries will be focused on topics very far removed and even more depressing than Samsung's latest exploding product news it is today November 8, 2016.
The fact we all live in country where most people believe the lies of the politicians and keep voting them back in after they screw everyone, why wouldn't Samsung think they can place an ad like this and the sheep will come in herds.
I'm getting sick of this fuc**ng word. It keeps coming from the copycats and lazy asses who wait for Apple inventions to pounce on. There was zero reason for Samsung to mention innovation in this letter but they still did it. I'm sick of this Sh**!!
Pretty much all they did with this ad is bring attention to it again.