Apple to be exclusive retailer of 'Red Raven' camera kit
Professional digital cinema camera company Red Digital Cinema on Tuesday announced Apple will be the exclusive retailer of its $15,000 Red Raven kit, which includes the Raven camera body, Sigma lens, carrying case and more.
The first Red camera body, or "brain," to come in under $10,000, the Raven debuted in 2015 and shipped to preorder customers in 2016. Apple's kit marks a return to component bundling for Red,w which has in the past configured Raven for sale alongside a variety of high-end first- and third-party accessories.
Along with the camera brain itself, which features a 9.9 megapixel CMOS sensor capable of up to 120fps capture at 4.5K resolutions, the kit contains Red's DSMC2 4.7-inch Touch LCD monitor, DSMC2 Outrigger Handle, V-Lock I/O Expander and 120GB Mini-Mag SSD. Also included are two IDX DUO-C98 batteries with VL-2X charger, G-Technology ev Series Mini-Mag Reader, Sigma 18-35mm F1.8 DC HSM lens and custom Nanuk carrying case.
Apple's contribution to the set is a redemption code for Final Cut Pro X.
Like Red's more expensive offerings, Raven boasts a highly modular design, allowing filmmakers to mix and match lenses, storage, controls, inputs and more while maintaining high quality output. With a Red Dragon sensor and onboard processor, the brain is capable of shooting HDR out of the box and can simultaneously record in REDCODE RAW and Apple ProRes.
Raven's lightweight 3.5-pound body is ideal for handheld or gimbal shooting and can be mounted on larger drones.
Apple updated its online store with a dedicated page for the Red Raven kit, showing a purchase price of $14,999.95. A special promotional video shot entirely using Raven hardware is embedded on both Apple's product page and Red's website.
The first Red camera body, or "brain," to come in under $10,000, the Raven debuted in 2015 and shipped to preorder customers in 2016. Apple's kit marks a return to component bundling for Red,w which has in the past configured Raven for sale alongside a variety of high-end first- and third-party accessories.
Along with the camera brain itself, which features a 9.9 megapixel CMOS sensor capable of up to 120fps capture at 4.5K resolutions, the kit contains Red's DSMC2 4.7-inch Touch LCD monitor, DSMC2 Outrigger Handle, V-Lock I/O Expander and 120GB Mini-Mag SSD. Also included are two IDX DUO-C98 batteries with VL-2X charger, G-Technology ev Series Mini-Mag Reader, Sigma 18-35mm F1.8 DC HSM lens and custom Nanuk carrying case.
Apple's contribution to the set is a redemption code for Final Cut Pro X.
Like Red's more expensive offerings, Raven boasts a highly modular design, allowing filmmakers to mix and match lenses, storage, controls, inputs and more while maintaining high quality output. With a Red Dragon sensor and onboard processor, the brain is capable of shooting HDR out of the box and can simultaneously record in REDCODE RAW and Apple ProRes.
Raven's lightweight 3.5-pound body is ideal for handheld or gimbal shooting and can be mounted on larger drones.
Apple updated its online store with a dedicated page for the Red Raven kit, showing a purchase price of $14,999.95. A special promotional video shot entirely using Raven hardware is embedded on both Apple's product page and Red's website.
Comments
"Own the means of production"
I think this is nothing more than Red buying the equivalent of FinalCut Pro "coupons" at a discount. And remember that the camera isn't exclusive to Apple, only this particular kit is.
I'm intrigued by this system's relatively low weight in conjunction with drone applications.
though it’s odd. Apple isn’t equipped to sell highly specialized gear like this which includes a lot of handholding, except for their own. I wonder if some people have gone for training. Of course, this is an inexpensive piece of gear for RED, almost an introduction to the system.but possibly it portends a more serious push back into high end video.
http://www.red.com/news/red-announces-that-its-red-raven-camera-kit-is-available-exclusively-through-apple
They (Red) are barely catching up with the pre-orders that happened more than a year ago and now they are ready to ship from Apple - wow.
Jarred Land (CEO of Red) said that Apple was able to get this from Red because of the new Mac Pro - he kind of implied that he'd seen the plans for it or even a prototype and said that Apple is finally back on the Pro train.
(Found it: "Apple gets Raven only because of their new investment into their Mac pro hardware program. That was the deal. Sometimes you gotta take one for the team to push for a much bigger cause. I hope everyone can read between those lines and congratulate apple for putting some skin back in the game that so many assumed they just abandoned.") I had a few thoughts about the Hydrogen being the iPhone X... that would be cool.
Red has loved Apple throughout the years. But lately they've had to look at PC crap because of the lacking CPU and GPU support in Apple boxes. The first time I met Jim (founder of Red) was at an Apple event in Vegas right before the reveal of the Red One where he turned the cinema camera world upside down. I've been an advocate ever since.