Apple hires former WGN America chief Matt Cherniss to bolster video effort

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in General Discussion
In efforts to build out its video content production team, Apple has hired former president and general manager of WGN America and Tribune Studios Matt Cherniss, according to a report on Tuesday.


Matt Cherniss. | Source: Zimbio


Cherniss will oversee development at Apple's worldwide video unit and will answer to former Sony Pictures Television presidents Zack Van Amburg and Jamie Erlicht, reports Variety. Van Amburg and Erlicht joined the company this month after their contracts with Sony expired.

According to the report, Cherniss turned down an offer to join AMC as head of the network's original programming and development arm. Prior to that, the television executive worked at WGN America and Tribune from March 2013 until last month, when the companies were bought by Sinclair Broadcasting. The move comes as Sinclair plans to shift focus from original programming to acquisitions. He also served at Fox, Warner Bros. and FX, reports Deadline.

While at WGN, Cherniss had a hand in transforming the station into a cable network, developing critically acclaimed shows like Emmy Award-winner "Manhattan" and "Salem." "Underground" and "Outsiders" also debuted under Cherniss' tenure, two productions that consistently crack the top 20 chart for cable dramas, the report says.

Beyond a title, it is unclear what role Cherniss will play at Apple.

The Cupertino tech giant just this month released its second original series in "Carpool Karaoke," an extended full-length version of a sketch created by late night talk show host James Corden. "Karaoke" follows Apple's "Planet of the Apps," a reality game show involving app development which debuted in June.

Today's reported hire represents yet another cog in Apple's quickly growing original content creation apparatus. The company is rumored to be working on new content for distribution through Apple Music and in doing so is looking for potential production partners. To further the project, Apple SVP of Software and Services Eddy Cue has reportedly met with executives from major production houses and networks including HBO, Sony and Paramount.

Comments

  • Reply 1 of 10
    They're making some interesting hires, but it could be awhile before this all pays off. TV and movie production requires a long lead time.
    lolliver
  • Reply 2 of 10
    They're making some interesting hires, but it could be awhile before this all pays off. TV and movie production requires a long lead time.
    Especially at Apple...

  • Reply 3 of 10
    cornchipcornchip Posts: 1,244member
    Iovine. Makes sense. This guy? Strikes me as Browett redeaux. 
  • Reply 4 of 10
    designrdesignr Posts: 463member
    cornchip said:
    Iovine. Makes sense. This guy? Strikes me as Browett redeaux. 

    Why? This guy has been involved in creating a number of popular, (Emmy/Golden Globe) award nominated and/or winning and/or critically acclaimed shows including:

    Glee
    Raising Hope
    Bob’s Burgers
    Damages
    Nip/Tuck
    Rescue Me
    Sons of Anarchy
    Salem
    Manhattan
    Underground
    Outsiders

    He's also run a network, a studio, worked in broadcast and basic cable.

    Finally he turned down offers from 
    AMC and Sony Pictures Television.

    Seems to me he's got some good experience and a good reputation.

    edited August 2017 lolliverjony0
  • Reply 5 of 10
    Rayz2016Rayz2016 Posts: 4,556member
    cornchip said:
    Iovine. Makes sense. This guy? Strikes me as Browett redeaux. 
    Really? And what makes you say that?
  • Reply 6 of 10
    paxmanpaxman Posts: 4,594member
     "Karaoke" follows Apple's "Planet of the Apps," a reality game show involving app development which debuted in June.
    I managed about 15 minutes of S01E01 of Planet of the Apps. Whatever comes next needs to be a LOT better than that!
  • Reply 7 of 10
    boltsfan17boltsfan17 Posts: 2,157member
    paxman said:
     "Karaoke" follows Apple's "Planet of the Apps," a reality game show involving app development which debuted in June.
    I managed about 15 minutes of S01E01 of Planet of the Apps. Whatever comes next needs to be a LOT better than that!
    Planet of the Apps is terrible. It's like something you would find in the DVD bargain bin at Walmart.
    mike54SpamSandwich
  • Reply 8 of 10
    mike54mike54 Posts: 311member
    Apple, how about hiring someone to bolster the mac mini ? 
  • Reply 9 of 10
    macxpressmacxpress Posts: 4,789member
    mike54 said:
    Apple, how about hiring someone to bolster the mac mini ? 
    This thread isn't about the Mac mini...its about Apple's efforts in video. Take your tired whining about the Mac mini nobody wants to buy elsewhere please.  Any updates to the Mac mini are most likely going to be disappointing to you anyways. Its never going to be some power house Mac (quad-core i7) with discrete graphics. There's no way in hell Apple can sell something like that at the price points for the Mac mini. 
    edited August 2017 jony0
  • Reply 10 of 10
    badmonkbadmonk Posts: 771member
    This guy will be reporting to two bosses?  Seems like a strange corporate structure that will have some difficulty.  He seems like the guy who will do all the "heavy lifting."  Why not ditch the two ex-Sony bosses?  Unless their job is to liason with the networks and other media conglomerates.
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