iPhone X took over two years to develop, marks new chapter in iPhone design, says Jony Ive...
In a brief interview with Japanese design magazine Casa Brutus, Apple's Chief Design Officer Jony Ive dropped a few interesting tidbits about the development, future technological implications and public reception of iPhone X.

According to Ive, who was interviewed by Casa Brutus in Cupertino, Calif., after last month's iPhone event, iPhone X represents one of the most difficult projects Apple has undertaken, with an incubation period of more than two years.
That the product was ready in time for iPhone's 10th anniversary in 2017 was a "wonderful coincidence," Ive said.
Discussing the inner workings of iPhone X, Ive said the inclusion of Face ID is the culmination of years of work toward a non-contact user interface. From a user's perspective, features that do not require physical interaction make a device feel simpler, yet at the same time more robust. Ive goes on to say the replacement of Touch ID, a capacitive fingerprint reading solution included in all iPhone models since iPhone 5s, equates to a heightened user experience.
On the handset's design, Ive said previous models felt like a combination of many different parts, the most obvious being the chassis and display. With iPhone X, the design feels contiguous and integrated. It took many years to achieve that level of fit and finish, Ive said, adding that Apple is already working on next-generation designs.
Looking back to the first iPhone, Ive said multitouch, a feature smartphone users now take for granted, was both its most important feature and the biggest design challenge. Building a new hardware platform meant miniaturizing and incorporating cutting edge components, but also required a rethinking of human interface guidelines.
Over the past ten years iPhone has transformed from a simple telephone/internet/music device to become something much more integral to daily life. That transition continues today, as Ive remembers first using iPhone for phone calls, then video calls with FaceTime and later emoji in iMessage. With iPhone X and the depth-sensing TrueDepth camera system, owners can communicate with Animoji, Apple's marketing term for emoji characters that animate based on a user's facial expressions.
Instead of thinking of iPhone X as the ultimate expression of "iPhone," Ive said the device represents a new chapter in the platform's history.
Japanese blog Mac Otakara reported on the Casa Brutus interview earlier today.

According to Ive, who was interviewed by Casa Brutus in Cupertino, Calif., after last month's iPhone event, iPhone X represents one of the most difficult projects Apple has undertaken, with an incubation period of more than two years.
That the product was ready in time for iPhone's 10th anniversary in 2017 was a "wonderful coincidence," Ive said.
Discussing the inner workings of iPhone X, Ive said the inclusion of Face ID is the culmination of years of work toward a non-contact user interface. From a user's perspective, features that do not require physical interaction make a device feel simpler, yet at the same time more robust. Ive goes on to say the replacement of Touch ID, a capacitive fingerprint reading solution included in all iPhone models since iPhone 5s, equates to a heightened user experience.
On the handset's design, Ive said previous models felt like a combination of many different parts, the most obvious being the chassis and display. With iPhone X, the design feels contiguous and integrated. It took many years to achieve that level of fit and finish, Ive said, adding that Apple is already working on next-generation designs.
Looking back to the first iPhone, Ive said multitouch, a feature smartphone users now take for granted, was both its most important feature and the biggest design challenge. Building a new hardware platform meant miniaturizing and incorporating cutting edge components, but also required a rethinking of human interface guidelines.
Over the past ten years iPhone has transformed from a simple telephone/internet/music device to become something much more integral to daily life. That transition continues today, as Ive remembers first using iPhone for phone calls, then video calls with FaceTime and later emoji in iMessage. With iPhone X and the depth-sensing TrueDepth camera system, owners can communicate with Animoji, Apple's marketing term for emoji characters that animate based on a user's facial expressions.
Instead of thinking of iPhone X as the ultimate expression of "iPhone," Ive said the device represents a new chapter in the platform's history.
Japanese blog Mac Otakara reported on the Casa Brutus interview earlier today.

Comments
If you want a perfect example of a device rushed to market look at Andy Rubins Essential Phone. Despite being in development for some time it reeks of rushing to market. Lousy camera (compared to other flagships) and lots of software issues. Then you have the iFixit teardown, giving it a 1 out of 10 score and noting the inside looks like a bunch of parts just thrown together.
Wouldn’t iPhone X take a few days?
Nor can I believe that Apple would introduce a technology it couldn’t produce in volume (mom Kuo bullshit).
A silver back would make this iPhone truly irresistible. With chrome edges, it would make iPhone X very reminiscent to the original iPhone. Perhaps with iPhone X series 2?
>:x
AuthenTec before Apple made it into Touch ID
PrimeSense before Apple made it into Face ID
But, as Ive's says, rather than being a revolution:
....."the device represents a new chapter in the platform's history".
If you look at the device as 'just another computer' or a "platform", the truth of that statement becomes clear. The possibilities of a computer you can carry in your pocket are as unlimited as the possibilities of a computer you can carry in your briefcase were in 1995 -- and maybe more so.
So often here on ai, I hear people speak of desktops, laptops, tablets and phones as being almost sacred where boundaries cannot be broached: Their vision is limited to just more of the same -- just faster. Yet, they are all just computers with the main difference being shape and size. They all have input & output sources, CPUs, GPUs, storage, memory and some software...
They're just computers...
They've been developing this generation of iPhone for several years. That it would be ready to announce on the tenth anniversary is a happy coincidence, which I'm sure became an internal target at some point, so they took the opportunity and named it "X" to commemorate that.
Why the hell would anybody get in a tizzy over that? What is there even to discuss about the obvious?
(No Paragraphs; Didn’t Read)
First of all, face id apparently can’t handle multiple faces atm. So retina id or Touch ID would rectify this.
Good piece though. Ive won’t be happy until he delivers a wafer-thin slab of glass that reads minds.
The Prime Sense image is mind boggling when you think that Apple is adding a 7 megapixel camera, speaker, among other things while shrinking the technology so that it's even smaller than the prime sense logo.