Personality model casts Apple CEO Tim Cook as 'Advisor,' emphasizing values
A psychological test once used by NASA categorizes Apple's Tim Cook as an "Advisor," based on linguistics analysis of 10 minutes of his public speaking, according to a "behavioral analytics" firm.
Going by the Process Communication Model, Advisors are people who use "formal, respectful, and values-driven" words to emphasize their personal convictions, Mattersight said. Those people will also allegedly take commitments seriously, are are said to be "dedicated, observant, and conscientious."
Advisors represent one of six personality archetypes in the PCM -- the others being Organizers, Connectors, Originals, Doers, and Dreamers -- but are said to represent just 10 percent of the population. They also allegedly skew 75 percent male, though two famous women pegged as Advisors include former U.S. Presidential candidate Hillary Clinton, and former HP Enterprise CEO Meg Whitman.
Some notable Organizers include Tesla/SpaceX CEO Elon Musk and former U.S. President Barack Obama. Ex-Yahoo CEO Marissa Mayer is an example of a Connector, while Facebook CEO Mark Zuckerberg is an Original.
Among famous Doers are ex-Uber CEO Travis Kalanick, Virgin founder Richard Branson, and most prominently current U.S. President Donald Trump. Mattersight hasn't labeled any famous Dreamers.
Cook is known for a deliberate speaking style, as well as regularly promoting his and Apple's general values in keynotes and interviews. His stance has sometimes gotten the company into trouble, for instance running afoul of Trump and/or government agencies like the FBI and NSA.
Going by the Process Communication Model, Advisors are people who use "formal, respectful, and values-driven" words to emphasize their personal convictions, Mattersight said. Those people will also allegedly take commitments seriously, are are said to be "dedicated, observant, and conscientious."
Advisors represent one of six personality archetypes in the PCM -- the others being Organizers, Connectors, Originals, Doers, and Dreamers -- but are said to represent just 10 percent of the population. They also allegedly skew 75 percent male, though two famous women pegged as Advisors include former U.S. Presidential candidate Hillary Clinton, and former HP Enterprise CEO Meg Whitman.
Some notable Organizers include Tesla/SpaceX CEO Elon Musk and former U.S. President Barack Obama. Ex-Yahoo CEO Marissa Mayer is an example of a Connector, while Facebook CEO Mark Zuckerberg is an Original.
Among famous Doers are ex-Uber CEO Travis Kalanick, Virgin founder Richard Branson, and most prominently current U.S. President Donald Trump. Mattersight hasn't labeled any famous Dreamers.
Cook is known for a deliberate speaking style, as well as regularly promoting his and Apple's general values in keynotes and interviews. His stance has sometimes gotten the company into trouble, for instance running afoul of Trump and/or government agencies like the FBI and NSA.
Comments
Quibble: with 6 personality types the average percentage for each type is 17%. So the fact that 10% of the population are advisors is not unexpectedly low. The fact that they are mostly male is more intriguing.
If you want to self-administer this type of test with friends, acquaintances, and prospective hires (hmm?) give this one a try: http://www.humanmetrics.com/personality
Most of what they say is the product of input from multiple parties or acutely tuned to the listener.
"Among famous Doers are... current U.S. President Donald Trump."
Donald Trump: "I am a doer of very biggly things, using my stable genius brain, which happens to be the most genius brain in the world... and there is no collusion!"
Dreamers are probably artist types. I was thinking painters, but probably include writers and possibly some movie directors. The most powerful people probably aren’t dreamers, so they’d be more difficult to identify. And, if you could identify them they’d be unlikely to be will known.
If he's such a hot shot he should publish his god damn taxes, you know the one his turd level child junior would bring him down if it got out.
Oh, and his former campaign manager Manafor, main campaign advisor Gates, national security advisor Flynn all under a crapload of indictment and likely also state charges that little donnie can't commute, he can't even commute his own state charges...
Seriously. This is embarrassing.
Must be why I never went into Psychology or Psychiatry.
Yes, he could dream, and he did.
But could also do, and he did...
... His excellence was being able to translate his dreams into a truly exceptional reality through attention to detail, passion and hardwork.
Steve could not have been replaced by a Steve lookalike. Instead, Tim is managing a collection of dreamers and doers and steering them in the right direction.
Once again, we see the genius of Jobs at work making this a world a better place.