Google brings ARCore out of beta, raising challenge to Apple's ARKit

Posted:
in General Discussion
Google has launched version 1.0 of its ARCore SDK, signaling the first real salvo in a fight with Apple for developer support in augmented reality.




Android developers are now free to publish ARCore apps to the Google Play Store, Google said. Currently the technology works on 13 different phones, including Google's Pixel products, Samsung's Galaxy S7 and S8 lines, the LG V30 and V30+, the ASUS Zenfone AR, and the OnePlus 5. Companies like Huawei, Motorola, Xiaomi, Nokia, ZTE, Sony, and Vivo will have compatible hardware later this year.

In contrast to its preview form, ARCore should now better situate objects in the environment, for instance allowing objects on textured surfaces. Similar improvements are coming to Apple's ARKit 1.5, due alongside this spring's iOS 11.3.

Google has partnered with several companies to produce early showcases. Snap, for instance, has recreated FC Barcelona's Camp Nou stadium in Snapchat, and a Porsche app lets people explore the automaker's Mission E concept.

Alongside ARCore, improvements have also been made to a platform still in preview, Google Lens. In the next few weeks the search technology will be available to every English-language user of Google Photos, including people with the iPhone and iPad app. Users can now select text in images, and create contacts and events in a single tap. In the near future the app will be able to recognize some plants and animals, such as different dog breeds.

Apple is increasingly making AR a tentpole feature. The iPhone 8 and X were designed with it in mind, and the company is rumored to be developing an AR headset for release in 2020 or later. The device could be fully independent, and controlled through a mix of Siri, head gestures, and touch commands.
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Comments

  • Reply 1 of 21
    About frickn time!!
  • Reply 2 of 21
    Whatever happened to VR support in macOS?  Wasn't that supposed to be a feature of High Sierra?  I got a Vive to try out with my iMac Pro and had to buy a PC to get it to actually play any content.
  • Reply 3 of 21
    As a developer I find ARCore a poor name. Core is the word Apple use for their frameworks like CoreImage and CoreData and it always comes first because grammatically that makes sense. Stealing it and using it the wrong way round is just embarrassing. 
    magman1979watto_cobra
  • Reply 4 of 21
    gatorguygatorguy Posts: 19,284member
    As a developer I find ARCore a poor name. Core is the word Apple use for their frameworks like CoreImage and CoreData and it always comes first because grammatically that makes sense. Stealing it and using it the wrong way round is just embarrassing. 
    Google Play, Carplay, Apple Pay, Google Pay... I think we can all understand which is which. As far as putting AR first in front of core it certainly makes sense to me, just as it made sense to Apple. KitAR?  Afterall AR is the important part. 
    edited February 26
  • Reply 5 of 21
    Isn't it funny to see a Porsche app to demo a new Android feature? (Porsche offers Carplay in its cars but refused Android Auto for privacy reasons)
    racerhomie3magman1979watto_cobraLordeHawk
  • Reply 6 of 21
    avon b7avon b7 Posts: 2,705member
    As a developer I find ARCore a poor name. Core is the word Apple use for their frameworks like CoreImage and CoreData and it always comes first because grammatically that makes sense. Stealing it and using it the wrong way round is just embarrassing. 
    It's not the wrong round. Both styles are perfectly acceptable.
  • Reply 7 of 21
    You left out the most interesting tidbit from Googles announcement.

    100 million. That’s how many devices can run ARCore. Quite pathetic that all those devices combined total 100 million. Looks like Google might have accidentally leaked sales numbers.

    Meanwhile, ARKit is likely getting close to 500 million.
    racerhomie3magman1979SpamSandwichjony0watto_cobra
  • Reply 8 of 21
    gatorguygatorguy Posts: 19,284member
    jeromec said:
    Isn't it funny to see a Porsche app to demo a new Android feature? (Porsche offers Carplay in its cars but refused Android Auto for privacy reasons)
    Doubtful it has anything to do with "privacy" since the most of their auto group including Volkwagen, Audi, Bentley, etc offers Android Auto. 
  • Reply 9 of 21
    croprcropr Posts: 839member
    As a developer I find ARCore a poor name. Core is the word Apple use for their frameworks like CoreImage and CoreData and it always comes first because grammatically that makes sense. Stealing it and using it the wrong way round is just embarrassing. 
    Didn't you know that I invented the word Core, even before Apple existed?
  • Reply 10 of 21
    tmaytmay Posts: 3,145member
    gatorguy said:
    jeromec said:
    Isn't it funny to see a Porsche app to demo a new Android feature? (Porsche offers Carplay in its cars but refused Android Auto for privacy reasons)
    Doubtful it has anything to do with "privacy" since the most of their auto group including Volkwagen, Audi, Bentley, etc offers Android Auto. 
    Something related to this, but likely off topic;

    https://www.bloomberg.com/news/features/2018-02-21/nobody-wants-to-let-google-win-the-war-for-maps-all-over-again


    watto_cobra
  • Reply 11 of 21
    gatorguygatorguy Posts: 19,284member
    tmay said:
    gatorguy said:
    jeromec said:
    Isn't it funny to see a Porsche app to demo a new Android feature? (Porsche offers Carplay in its cars but refused Android Auto for privacy reasons)
    Doubtful it has anything to do with "privacy" since the most of their auto group including Volkwagen, Audi, Bentley, etc offers Android Auto. 
    Something related to this, but likely off topic;

    https://www.bloomberg.com/news/features/2018-02-21/nobody-wants-to-let-google-win-the-war-for-maps-all-over-again


    Yeah, off-topic for sure but still a good read. No surprise of course as they're not any more anxious to let Apple win either. Or other auto groups for that matter. The automakers are well aware of both companies and their proclivity for taking over a segment. 
  • Reply 12 of 21
    gatorguygatorguy Posts: 19,284member
    You left out the most interesting tidbit from Googles announcement.

    100 million. That’s how many devices can run ARCore. Quite pathetic...

    Meanwhile, ARKit is likely getting close to 500 million.
    ...yet very little in the way of actual results for Apple so far, with waning interest from developers since it was introduced back last September according to reports. Pretty early still in the mobile AR space tho and both companies are in it for the long haul. 
    edited February 26
  • Reply 13 of 21
    tmaytmay Posts: 3,145member
    gatorguy said:
    You left out the most interesting tidbit from Googles announcement.

    100 million. That’s how many devices can run ARCore. Quite pathetic that all those devices combined total 100 million. Looks like Google might have accidentally leaked sales numbers.

    Meanwhile, ARKit is likely getting close to 500 million.
    ...yet very little in the way of actual results for Apple so far, with waning interest from developers since it was introduced back last September according to reports. Pretty early still in the mobile AR space tho and both companies are in it for the long haul. 
    The essential issue is that neither platform is yet "good enough" for AR. Bodes well for selling improved hardware in future generations of smartphones, and wearables, belying the imminent "death" of the smartphone market, albeit the high growth days are over.
  • Reply 14 of 21
    gatorguy said:
    You left out the most interesting tidbit from Googles announcement.

    100 million. That’s how many devices can run ARCore. Quite pathetic that all those devices combined total 100 million. Looks like Google might have accidentally leaked sales numbers.

    Meanwhile, ARKit is likely getting close to 500 million.
    ...yet very little in the way of actual results for Apple so far, with waning interest from developers since it was introduced back last September according to reports. Pretty early still in the mobile AR space tho and both companies are in it for the long haul. 

    So, taking rumors and treating them as fact?

    Here’s a few actual facts for you:

    - Developers favor iOS over Android. Even now in 2018.
    - There are far more iPhones in use around the world than there are Android flagships of similar power. By several times over.
    - iOS users generate an average of 4X as much revenue for developers as the average Android user does.

    Doesnt matter who’s “in it for the long haul”. History has shown iOS excels over Android for high-end or complex Apps. Developers aren’t going to waste their time building an App for a platform where there’s little chance of getting their money back.
    watto_cobra
  • Reply 15 of 21
    gatorguygatorguy Posts: 19,284member
    gatorguy said:
    You left out the most interesting tidbit from Googles announcement.

    100 million. That’s how many devices can run ARCore. Quite pathetic that all those devices combined total 100 million. Looks like Google might have accidentally leaked sales numbers.

    Meanwhile, ARKit is likely getting close to 500 million.
    ...yet very little in the way of actual results for Apple so far, with waning interest from developers since it was introduced back last September according to reports. Pretty early still in the mobile AR space tho and both companies are in it for the long haul. 

    So, taking rumors and treating them as fact?

    Here’s a few actual facts for you:

    - Developers favor iOS over Android. Even now in 2018.
    - There are far more iPhones in use around the world than there are Android flagships of similar power. By several times over.
    - iOS users generate an average of 4X as much revenue for developers as the average Android user does.

    Doesnt matter who’s “in it for the long haul”. History has shown iOS excels over Android for high-end or complex Apps. Developers aren’t going to waste their time building an App for a platform where there’s little chance of getting their money back.
    Yeah OK. Still waning interest in ARKit since it was released. None of the rest of your "facts" were news to me.

    Even tho you would assume the Apple platform would be far out in front of home control with HomeKit considering all their capable devices and a relatively unified platform, they're still coming up from the rear. Same with Siri. ARKit so far isn't attracting excitement either. It doesn't mean it won't, but other mobile AR platforms aren't exactly behind at this point. 
    edited February 26
  • Reply 16 of 21
    tzeshantzeshan Posts: 1,753member
    gatorguy said:
    As a developer I find ARCore a poor name. Core is the word Apple use for their frameworks like CoreImage and CoreData and it always comes first because grammatically that makes sense. Stealing it and using it the wrong way round is just embarrassing. 
    Google Play, Carplay, Apple Pay, Google Pay... I think we can all understand which is which. As far as putting AR first in front of core it certainly makes sense to me, just as it made sense to Apple. KitAR?  Afterall AR is the important part. 
    Google has many innovations in the past. Unfortunately they all are half baked. They never succeed. The most notable one is Google Glass. Can you name one Google innovation that succeeds? OTOH, Google has to withdraw to "fight" with Apple. The most notable one is Google Android. 
    watto_cobra
  • Reply 17 of 21
    More competition, etc., etc.
  • Reply 18 of 21
    gatorguy said:
    gatorguy said:
    You left out the most interesting tidbit from Googles announcement.

    100 million. That’s how many devices can run ARCore. Quite pathetic that all those devices combined total 100 million. Looks like Google might have accidentally leaked sales numbers.

    Meanwhile, ARKit is likely getting close to 500 million.
    ...yet very little in the way of actual results for Apple so far, with waning interest from developers since it was introduced back last September according to reports. Pretty early still in the mobile AR space tho and both companies are in it for the long haul. 

    So, taking rumors and treating them as fact?

    Here’s a few actual facts for you:

    - Developers favor iOS over Android. Even now in 2018.
    - There are far more iPhones in use around the world than there are Android flagships of similar power. By several times over.
    - iOS users generate an average of 4X as much revenue for developers as the average Android user does.

    Doesnt matter who’s “in it for the long haul”. History has shown iOS excels over Android for high-end or complex Apps. Developers aren’t going to waste their time building an App for a platform where there’s little chance of getting their money back.
    Yeah OK. Still waning interest in ARKit since it was released. None of the rest of your "facts" were news to me.

    Even tho you would assume the Apple platform would be far out in front of home control with HomeKit considering all capable devices and a relatively unified platform, they're coming up from the rear. Same with Siri. ARKit so far isn't attracting excitement either.


    Ah, so now you're deflecting by bringing up HomeKit and Siri. Good try. A for effort.

    Whether AR takes off or not, it's obvious which platform will be the leader. And it's not the fragmented one with 1/4 the revenues and a spattering of devices that are capable of doing it.
    watto_cobra
  • Reply 19 of 21

    It is interesting to consider whether AR, in the long haul, will be limited to the sense of sight...  There could be new possibilities for AR that appeal to other senses such as hearing, feeling, smelling, tasting, etc.
    watto_cobra
  • Reply 20 of 21
    gatorguygatorguy Posts: 19,284member
    gatorguy said:
    gatorguy said:
    You left out the most interesting tidbit from Googles announcement.

    100 million. That’s how many devices can run ARCore. Quite pathetic that all those devices combined total 100 million. Looks like Google might have accidentally leaked sales numbers.

    Meanwhile, ARKit is likely getting close to 500 million.
    ...yet very little in the way of actual results for Apple so far, with waning interest from developers since it was introduced back last September according to reports. Pretty early still in the mobile AR space tho and both companies are in it for the long haul. 

    So, taking rumors and treating them as fact?

    Here’s a few actual facts for you:

    - Developers favor iOS over Android. Even now in 2018.
    - There are far more iPhones in use around the world than there are Android flagships of similar power. By several times over.
    - iOS users generate an average of 4X as much revenue for developers as the average Android user does.

    Doesnt matter who’s “in it for the long haul”. History has shown iOS excels over Android for high-end or complex Apps. Developers aren’t going to waste their time building an App for a platform where there’s little chance of getting their money back.
    Yeah OK. Still waning interest in ARKit since it was released. None of the rest of your "facts" were news to me.

    Even tho you would assume the Apple platform would be far out in front of home control with HomeKit considering all capable devices and a relatively unified platform, they're coming up from the rear. Same with Siri. ARKit so far isn't attracting excitement either.


    Ah, so now you're deflecting by bringing up HomeKit and Siri. Good try. A for effort.

    Whether AR takes off or not, it's obvious which platform will be the leader. And it's not the fragmented one with 1/4 the revenues and a spattering of devices that are capable of doing it.
    I'm hardly the one trying to deflect by bringing up "Facts!" and "Claims!" and "Figures!" to prove Google ARCore has already lost rather than simply agree Apple's efforts have not produced a whole lot of developer interest so far and and there's plenty of room for competing AR systems to find eventual success.
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