Apple tops list of most 'intimate' brands among millennials
Apple has claimed the top spot among millennials in a survey designed to discover the most "intimate" brands, according to marketing firm MBLM.
Disney, YouTube, Target, Amazon, Nintendo, Google, Xbox, Netflix, and Whole Foods filled out the top 10, MBLM said. Last year Disney, Amazon, and Netflix took the podium positions.
The data is based on emotional reactions, analyzing "the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in the U.S., Mexico and U.A.E." MBLM didn't elaborate on Apple's ranking, as it only plans to issue its full report on March 13.
Apple also claimed first place among people aged 18 to 24. There the brand mix was slightly different, with the rest of that top 10 including Amazon, YouTube, PlayStation, Starbucks, Nintendo, Google, Netflix, Coca Cola, and Walmart.
Since the heyday of the iPod, Apple has regularly tried to position itself as a youth brand, using high-energy advertising while keeping up on trends in movies, TV, and music -- and selling its devices as must-have items.
Disney, YouTube, Target, Amazon, Nintendo, Google, Xbox, Netflix, and Whole Foods filled out the top 10, MBLM said. Last year Disney, Amazon, and Netflix took the podium positions.
The data is based on emotional reactions, analyzing "the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in the U.S., Mexico and U.A.E." MBLM didn't elaborate on Apple's ranking, as it only plans to issue its full report on March 13.
Apple also claimed first place among people aged 18 to 24. There the brand mix was slightly different, with the rest of that top 10 including Amazon, YouTube, PlayStation, Starbucks, Nintendo, Google, Netflix, Coca Cola, and Walmart.
Since the heyday of the iPod, Apple has regularly tried to position itself as a youth brand, using high-energy advertising while keeping up on trends in movies, TV, and music -- and selling its devices as must-have items.
Comments
While that opinion might be sarcastic, companies like Samsung listen to such opinions, taking them as real and true. They even tried to increase battery size beyond the capability of the tech, shooting themselves in the foot in the process, while still not making their products more appealing. And that is top tier devices we are talking about.
I'd be willing to bet that the respondents to the survey never saw or heard the word "intimacy" in any of the questions.
I remember not too long ago the talking point that Apple had lost the youth market, that Apple was no longer cool and young people would be abandoning the brand in droves. Didn’t happen did it, no matter how condescending those Samsung ads are.
So all you snickerers go right on snickering about Apple’s customers, especially @Sflagel
If you can build an emotional attachment between your product and your customer then you’ve won. Simple as that.
This is so obvious I’m surprised it needs pointing out.
Yeah, you wrong.