Amazon continues to claim top spot in Harris reputation poll, Apple plummets to 29th
In the annual poll that measures the reputations of various major companies, Apple has dropped all the way to 29th, after years in the top five.
The Harris Poll's Reputation Quotient survey, which is meant to measure "the public's top of mind awareness of companies who either excelled or faltered in society," this year ranks Amazon first, followed by Wegman's, Tesla Motors, Chick-fil-A and The Walt Disney Company. Microsoft is ranked 11th and Netflix is 20th, with Apple dropping all the way to 29th, one spot behind Google. There are 100 companies in the survey in total.
Amazon has taken the top spot in the survey in four of the last five years. Apple was in second place in 2016 and fifth in 2017. Google has also traditionally ranked much higher.
The Reputation Quotient measures perceptions of companies in six categories: Social responsibility, vision and leadership, financial performance, products and services, emotional appeal and workplace environment. It surveyed 25,800 adults, all in the U.S. across ethnic, geographic, educational, and occupational breakdowns.
The survey itself doesn't much get into the "why" of different companies' performance, but in an interview with Reuters, Harris Poll CEO John Gerzema said that he believes Apple and Google dropped in the survey because the two companies "have not introduced as many attention-grabbing products as they did in past years."
The bottom five are rounded out by auto parts maker Takata Corporation, The Weinstein Company, Equifax, Wells Fargo & Company, and the Trump Organization.
The Harris Poll's Reputation Quotient survey, which is meant to measure "the public's top of mind awareness of companies who either excelled or faltered in society," this year ranks Amazon first, followed by Wegman's, Tesla Motors, Chick-fil-A and The Walt Disney Company. Microsoft is ranked 11th and Netflix is 20th, with Apple dropping all the way to 29th, one spot behind Google. There are 100 companies in the survey in total.
Amazon has taken the top spot in the survey in four of the last five years. Apple was in second place in 2016 and fifth in 2017. Google has also traditionally ranked much higher.
The Reputation Quotient measures perceptions of companies in six categories: Social responsibility, vision and leadership, financial performance, products and services, emotional appeal and workplace environment. It surveyed 25,800 adults, all in the U.S. across ethnic, geographic, educational, and occupational breakdowns.
The survey itself doesn't much get into the "why" of different companies' performance, but in an interview with Reuters, Harris Poll CEO John Gerzema said that he believes Apple and Google dropped in the survey because the two companies "have not introduced as many attention-grabbing products as they did in past years."
The bottom five are rounded out by auto parts maker Takata Corporation, The Weinstein Company, Equifax, Wells Fargo & Company, and the Trump Organization.
Comments
sounds like it would suffer from a lack of objectivity. Apple has certainly had some execution and product misses lately, but it is hard to see how Amazon would do well out of any of those.
i must question the integrity of the poll. In each of the categories, Apple has not only led publicly, but they have actual fruit to show for their labors.
The poll must must have been taken in an Amazon boardroom. Weighed that or in a room full of only 60+ folks who still have amazon dash buttons stuck to their refrigerators.
Amazon makes a concept grocery store, and a digital assistant and it's the innovation of the year.
Fuck me!
Hating Apple has become a hobby for some people.
While both Apple and Google have been growing out their product lines in a fast maturing market, Amazon has revolutionized retail to the point of putting America's shopping malls in danger of extinction.
Basically Amazon has created the same level of wave that Steve did in 2007 with the iPhone.
That is NOT to marginalize or belittle either Apple or Google. Rather to recognize that neither has come out with any products that "changed the world" in the last 5 years or so while Amazon has done just that.
(And, while I am an Apple FanBoy, I am not an Amazon FanBoy. In fact, I avoid Amazon in favor of EBay)
Unless those 28,500 people have all worked at, read the financial statements from, and studied the environmental reports from every company in the survey.