It seems to me that most people are missing the significance of this.It's not that your data was stolen. It's what was done with it: Using highly detailed psychological profiling to identify voting blocks and pin point their hopes, fears and vulnerabilities -- and then use that information to effect the results of an election through the detailed targeted use of propaganda.Yes, as Mike points out, this has been done since the dawn of campaigning.But, the difference is: the newer technologies have enabled the collection of far more extensive and detailed information and the dissemination of far more effective propaganda than the world has ever previously known. It is a weapon that we were and are unprepared to deal with. We know what to do when a weapon is launched in our direction. We don't know what to do when that weapon is information. And further: Previously news and information was disseminated to the people through
various news outlets -- and the information was filtered through editors
and publishers to insure some level of honesty and integrity. But now,
using tools like Facebook, any person, any organization and any country
can feed information (true or otherwise) directly to the people of this
country without any filters in place. And, this was not a one-off deal. Nor is it restricted to Cambridge Analytica. It is the way of the future. It is the weaponization of information and the future of warfare: You no longer have to spend lives and money to invade a foreign country. You just trick them into believing what you want them to believe and voting the way you want them to vote. And, it's not just foreign countries that we have to worry about but any organization that wants to gain power and control over our country.Just like gunpowder and atomic bombs introduced new weapons into warfare and nations had to learn how to deal with them, we are now seeing a new weapon that we will need to learn how to deal with.