Apple looking to simplify iPhone branding for 2018 releases, analyst predicts

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Comments

  • Reply 21 of 46
    SoliSoli Posts: 10,038member
    I sure hope so. I see very little need for it and it's usually confusing to the customer, especially last year when the 7S series was skipped entirely.
  • Reply 22 of 46
    All Apple needs to do is implement USB-C into their iPhones. I can't believe they haven't done it already. 
  • Reply 23 of 46
    NotsofastNotsofast Posts: 450member
    I can't see Apple ever going to a generic labeling of iPhones.  The analyst misses the point in how they evolved to label the iPads.  In the case of iPads, it became clear that people weren't going to be regularly updating to the latest model and weren't looking to the iPad 5 to replace their 4, etc.   In contrast, Apple makes massive profits over people wanting the latest iPhone every year or two. It's very clear to consumers how "dated" your phone is, e.g., if I have a iPhone 6, i know there are several models better.  If they were all called "iPhone," it wouldn't be as apparent, there's be less "pressure" to update, less "prestige" for the status conscious, etc., (especially important in some cultures). In sum, Apple is very unlikely to tamper with this upgrade model for smart phones. 
  • Reply 24 of 46
    NotsofastNotsofast Posts: 450member
    asdasd said:
    If they do this it won't be guaranteed that the models will all update at the same time every year, or even every year. The SE is a case in point. 

    Also they may not continue with last years version for all models, the SE is an example of that too. 

    This would reduce the pressure on their suppliers every Christmas. Of course one Christmas is going to see a drop in revenue if they do that, so it may not happen, but they are extremely pressurised by the system as it is now set up. Any failure is catastrophic.


    The SE is a unique case, as it needs to meet a certain price point and can't do that with yearly updates.  It would be financially insane for Apple to move away from annual updates for cell phones as they would lose tens of billions of dollars annually. Profits would plummet, the stock would nose dive and Tim Cook would lose his job.  

    Apple doesn't run on emotion and fear or they would never have achieved the status of being the most valuable and profitable company in the history of the world. Apple's entire production system is finely tuned to allow for this and built on dealing with the pressure, so they don't fret over it.  And it isn't pressure "over Christmas."  Apple and its suppliers and production sub contractors,  have their entire year built around this upgrade cycle. 
    edited April 2018 GeorgeBMac
  • Reply 25 of 46
    jcs2305jcs2305 Posts: 1,341member
    ascii said:
    Wasn't the X because it was the 10th anniversary model? This year won't be the 10th anniversary any more.
    That was why I thought the X was used as well? 
    GeorgeBMac
  • Reply 26 of 46
    macplusplusmacplusplus Posts: 2,116member
    Every complex problem has a simple solution, the wrong one... That said, here is my simple and humble solution:

    2 LCD models with Touch ID: the new SE and the rumoured 6.1". The 4.7" and the 5.5" may converge into one 6.1" LCD model with Touch ID and that 6.1" rumour may just refer to physical dimensions, not display size.

    2 OLED models with Face ID: the X and X Plus.


    edited April 2018
  • Reply 27 of 46
    rogifan_newrogifan_new Posts: 4,297member
    So he actually has no idea just guessing. And yeah it won’t be confusing at all with an iPhone SE, 7, 8, just iPhone with no numbering and X in the lineup.
  • Reply 28 of 46
    asdasdasdasd Posts: 5,686member
    Notsofast said:
    asdasd said:
    If they do this it won't be guaranteed that the models will all update at the same time every year, or even every year. The SE is a case in point. 

    Also they may not continue with last years version for all models, the SE is an example of that too. 

    This would reduce the pressure on their suppliers every Christmas. Of course one Christmas is going to see a drop in revenue if they do that, so it may not happen, but they are extremely pressurised by the system as it is now set up. Any failure is catastrophic.


    The SE is a unique case, as it needs to meet a certain price point and can't do that with yearly updates.  It would be financially insane for Apple to move away from annual updates for cell phones as they would lose tens of billions of dollars annually. Profits would plummet, the stock would nose dive and Tim Cook would lose his job.  

    Apple doesn't run on emotion and fear or they would never have achieved the status of being the most valuable and profitable company in the history of the world. Apple's entire production system is finely tuned to allow for this and built on dealing with the pressure, so they don't fret over it.  And it isn't pressure "over Christmas."  Apple and its suppliers and production sub contractors,  have their entire year built around this upgrade cycle. 
    The sales of devices would be the same, demand isn’t predicated on when in the year anything is released. There will always be an update every year probably of the high end but it may not be very significant. I think the X is going to have the sane form factor for years. 
  • Reply 29 of 46
    asdasdasdasd Posts: 5,686member
    So he actually has no idea just guessing. And yeah it won’t be confusing at all with an iPhone SE, 7, 8, just iPhone with no numbering and X in the lineup.
    The 7 and 8 are discontinued in this model. 
  • Reply 30 of 46
    kruegdudekruegdude Posts: 340member
    25% of the year over and Apple has far released a cut down iPad and no new macs.
    I don't care abut the bloody iPhone 
    So no iPhone Red for you?
    jcs2305
  • Reply 31 of 46
    kruegdudekruegdude Posts: 340member

    avon b7 said:
    ascii said:
    Wasn't the X because it was the 10th anniversary model? This year won't be the 10th anniversary any more.
    In my opinion it was. They skipped 9 altogether and on announcing it, tied the presentation into the first ten years of iPhone.

    However, it could vanish as a product, leaving an inheritance for the other lines or mark the tenth anniversary in a 'new dawn' sense and continue in its own right.
    It went from 7 to 8 last year. This year can have an iPhone 9 followed by the iPhone 10 next year. The X won’t be a problem, naming wise. 
  • Reply 32 of 46
    kruegdudekruegdude Posts: 340member
    All Apple needs to do is implement USB-C into their iPhones. I can't believe they haven't done it already. 
    Please stop. 
  • Reply 33 of 46
    blastdoor said:
    Clearly it will be:
    iPhone X
    iPhone
    iPhone SE
    Agreed. Similary, "I have a MacBook" ....that happens to be made in 2017 (which, mainly, is left unsaid .)  

    Best
  • Reply 34 of 46
    GeorgeBMacGeorgeBMac Posts: 11,421member
    Notsofast said:
    asdasd said:
    If they do this it won't be guaranteed that the models will all update at the same time every year, or even every year. The SE is a case in point. 

    Also they may not continue with last years version for all models, the SE is an example of that too. 

    This would reduce the pressure on their suppliers every Christmas. Of course one Christmas is going to see a drop in revenue if they do that, so it may not happen, but they are extremely pressurised by the system as it is now set up. Any failure is catastrophic.


    The SE is a unique case, as it needs to meet a certain price point and can't do that with yearly updates.  It would be financially insane for Apple to move away from annual updates for cell phones as they would lose tens of billions of dollars annually. Profits would plummet, the stock would nose dive and Tim Cook would lose his job.  

    Apple doesn't run on emotion and fear or they would never have achieved the status of being the most valuable and profitable company in the history of the world. Apple's entire production system is finely tuned to allow for this and built on dealing with the pressure, so they don't fret over it.  And it isn't pressure "over Christmas."  Apple and its suppliers and production sub contractors,  have their entire year built around this upgrade cycle. 
    Yes, it would be financially crazy to abandon the annual upgrade cycle.

    But, even more so, it would be technologically crazy:   Smart Phones are still very much in the Moore's Law category...
  • Reply 35 of 46
    GeorgeBMacGeorgeBMac Posts: 11,421member
    jcs2305 said:
    ascii said:
    Wasn't the X because it was the 10th anniversary model? This year won't be the 10th anniversary any more.
    That was why I thought the X was used as well? 
    Correct!  Actually it's pronounced:  "T E N"
  • Reply 36 of 46
    asdasdasdasd Posts: 5,686member
    kruegdude said:

    avon b7 said:
    ascii said:
    Wasn't the X because it was the 10th anniversary model? This year won't be the 10th anniversary any more.
    In my opinion it was. They skipped 9 altogether and on announcing it, tied the presentation into the first ten years of iPhone.

    However, it could vanish as a product, leaving an inheritance for the other lines or mark the tenth anniversary in a 'new dawn' sense and continue in its own right.
    It went from 7 to 8 last year. This year can have an iPhone 9 followed by the iPhone 10 next year. The X won’t be a problem, naming wise. 
    Eh? 

    The iPhone X is supposedly prounced 10, not X. Although not everybody does. We can be certain there won’t be an iPhone X and an iPhone 10. 
  • Reply 37 of 46
    SoliSoli Posts: 10,038member
    kruegdude said:
    avon b7 said:
    ascii said:
    Wasn't the X because it was the 10th anniversary model? This year won't be the 10th anniversary any more.
    In my opinion it was. They skipped 9 altogether and on announcing it, tied the presentation into the first ten years of iPhone.

    However, it could vanish as a product, leaving an inheritance for the other lines or mark the tenth anniversary in a 'new dawn' sense and continue in its own right.
    It went from 7 to 8 last year. This year can have an iPhone 9 followed by the iPhone 10 next year. The X won’t be a problem, naming wise. 
    Can you show one example where Apple has ever used a homonym on products that are selling even remotely close to the same time?
  • Reply 38 of 46
    ekséeksé Posts: 3member
    Samsung Galaxy X?  Any chance this not happening?
  • Reply 39 of 46
    bluefire1bluefire1 Posts: 1,310member
    iPhone Pro
    iPhone Pro Plus
    iPhone Air

  • Reply 40 of 46
    SoliSoli Posts: 10,038member
    bluefire1 said:
    iPhone Pro
    iPhone Pro Plus
    iPhone Air

    1) What an iPhone Pro be?
    2) What would an iPhone Air be?
    3) Nothing called iPhone?
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