Free to download Fortnite generates $100M in 90 days via in-app purchases

Posted:
in iOS edited June 2018
'Fortnite' has become the second most successful free-to-play game launched on iOS, according to analysts, hitting the $100 million milestone for in-app purchases just 90 days after it shipped on iPhone and iPad, and outpacing its rivals in the 'battle royale' genre.

Fortnite iOS


According to data compiled by analytics firm Sensor Tower, the Epic Games first-person shooter lagged behind "Clash Royale" in reaching $100 million, with Supercell's card battle game reaching the figure in just 51 days. After the first 90 days after launch, "Clash Royale" also leads in terms of revenue, earning $154 million during the period.

"Fortnite" passed the $25 million milestone in the first 30 days after its iOS launch, an impressive feat as the game was initially released on an invitation-only basis for the first two weeks after launch. The game saw an increase in revenue shortly after it become available without invitations, allowing it to surpass $50 million in revenue within 45 days of launch.

The popularity of "Fortnite" and main competition "Player Unknown's Battlegrounds" (PUBG) has prompted the creation of other games that offer mass last-man-standing gameplay modes, commonly known as "battle royale." On iOS, "Fortnite" appears to be far ahead of its rivals in the genre.




Tencent's "Honor of Kings" earned $33 million in its first 90 days, partly because it was available only in China, a market that "Fortnite" has yet to enter. The similarly popular "Knives Out" from NetEase achieved $23 million in its first three months of availability.

"PUBG," the originator of the game type, has not been considered by Sensor Tower for its comparisons because it has yet to be available for 90 days, nor has it earned $100 million. According to the firm's estimates, it has so far only earned $5.2 million in its last 60 days of monetization while the developers try to work out the best way to earn revenue, such as by copying "Fortnite's" Battle Pass system.

"Fortnite's" popularity extends past iOS, with it seeing success on most major platforms, including consoles, PC, Mac, and Android. It was revealed in late May that "Fortnite" had brought in $296 million across all platforms in the month of April, beating its March revenue by $73 million.

The massive popularity has also caused Epic Games to become the target of a lawsuit from PUBG Corp., developer of its main rival. A South Korean court filing accuses Epic Games Korea of copyright infringement, one month after filing similar lawsuits against NetEase for "Knives Out" and "Rules of Survival."

Comments

  • Reply 1 of 14
    SpamSandwichSpamSandwich Posts: 30,721member
    All hail good marketing, I guess. It must be nice to be the hot game for this developer.
  • Reply 2 of 14
    supadav03supadav03 Posts: 433member
    Glad it’s doing well but I deleted it on my iPhone & iPad as soon as it became available on Nintendo Switch. Playing a game like this via touch screen controls is awful. Having joysticks and physical buttons on the Switch made a world of difference. For me, only super causal games work on touchscreens. Anything that requires quick response or precise movement needs physical controls. 
  • Reply 3 of 14
    asciiascii Posts: 5,941member
    It was amazing how quickly that game unseated PUBG.
  • Reply 4 of 14
    SpamSandwichSpamSandwich Posts: 30,721member
    supadav03 said:
    Glad it’s doing well but I deleted it on my iPhone & iPad as soon as it became available on Nintendo Switch. Playing a game like this via touch screen controls is awful. Having joysticks and physical buttons on the Switch made a world of difference. For me, only super causal games work on touchscreens. Anything that requires quick response or precise movement needs physical controls. 
    I don’t play this (or any) game at this time, but I have to agree with you. A touchscreen is a poor substitute for physical controllers in many instances.
  • Reply 5 of 14
    StrangeDaysStrangeDays Posts: 6,800member
    supadav03 said:
    Glad it’s doing well but I deleted it on my iPhone & iPad as soon as it became available on Nintendo Switch. Playing a game like this via touch screen controls is awful. Having joysticks and physical buttons on the Switch made a world of difference. For me, only super causal games work on touchscreens. Anything that requires quick response or precise movement needs physical controls. 
    I don’t play this (or any) game at this time, but I have to agree with you. A touchscreen is a poor substitute for physical controllers in many instances.
    Then get a controller. Nimbus makes a great one. 
    racerhomie3watto_cobra
  • Reply 6 of 14
    SpamSandwichSpamSandwich Posts: 30,721member
    supadav03 said:
    Glad it’s doing well but I deleted it on my iPhone & iPad as soon as it became available on Nintendo Switch. Playing a game like this via touch screen controls is awful. Having joysticks and physical buttons on the Switch made a world of difference. For me, only super causal games work on touchscreens. Anything that requires quick response or precise movement needs physical controls. 
    I don’t play this (or any) game at this time, but I have to agree with you. A touchscreen is a poor substitute for physical controllers in many instances.
    Then get a controller. Nimbus makes a great one. 
    As I mentioned, I’m not playing any games these days.
  • Reply 7 of 14
    Fortnight should add MFi controller support as fast as possible.
  • Reply 8 of 14
    phredphred Posts: 10member
    How are they making money mif game is free?
  • Reply 9 of 14
    SpamSandwichSpamSandwich Posts: 30,721member
    phred said:
    How are they making money mif game is free?
    In-app purchases is my impression.
  • Reply 10 of 14
    Mike WuertheleMike Wuerthele Posts: 4,196administrator
    phred said:
    How are they making money mif game is free?
    Headline: "Free to download Fortnite generates $100M in 90 days via in-app purchases"
    fastasleep
  • Reply 11 of 14
    sflocalsflocal Posts: 4,423member
    But...but... Apple takes a 30% cut!!  They can’t live on $70 million for 100 days!!  /s
    watto_cobra
  • Reply 12 of 14
    bluefire1bluefire1 Posts: 869member
    Fortnite is an exceptionally entertaining game. I watch my sons play it and I can see why it's so additive.
  • Reply 13 of 14
    claire1claire1 Posts: 494unconfirmed, member
    Why oh why hasn't Apple got into gaming especially for Apple TV???

    supadav03 said:
    Glad it’s doing well but I deleted it on my iPhone & iPad as soon as it became available on Nintendo Switch. Playing a game like this via touch screen controls is awful. Having joysticks and physical buttons on the Switch made a world of difference. For me, only super causal games work on touchscreens. Anything that requires quick response or precise movement needs physical controls. 
    More reason Apple should take Apple TV more seriously. There's no way this game couldn't play on Apple TV.
  • Reply 14 of 14
    tallest skiltallest skil Posts: 43,399member
    This depresses and infuriates me. 
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