2018 MacBook Pro keyboards include silicone membrane, might protect against key failure

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  • Reply 61 of 62
    dws-2dws-2 Posts: 280member
    MplsP said:
    dws-2 said:
    wood1208 said:
    Don't write if you can not prove. And don't spread fake news like mention in article "Apple said the revamped keys are not intended to improve reliability. " Apple would never make such comment.......!!
    Yeah, well, they specifically did say that, and continue to say it. To Cnet, The Verge, to us, and about four other publications.

    Read the commenting guidelines regarding the term "fake news." Cast not the first stone.
    Thanks for the information. Apple obviously doesn't want the news headline for the new MacBooks to be: "Apple Fixes Broken Keyboard. Maybe." 
    well, of course they don't. What company would? Companies in general don't like to admit mistakes - both for PR reasons and for liability reasons. Apple is worse than most in this regard, but far from unique. To be clear, Apple makes very good products, and they are also charge a premium price for the quality, but they're not perfect. The problem is that part of Apple's image is quality and perfection. publicly admitting design flaws damages that image, so as a general rule, they never admit problems. 

    I agree with you that I would sincerely appreciate a bit more openness and honesty from corporations in general when it comes to problems, but as long as there are lawyers suing them for breathing wrong, can you blame them? If this has made you lose faith in Apple, then you'll have a hard time finding another company to put your faith in. I continue to buy Apple products because they are in general high quality and Apple as a company continues to put a priority on quality. I'm annoyed that the keyboard I'm typing this on is more susceptible to dust than my 2011 MacBook Air was but I'm not going to trash the entire company because of it.
    What I was hoping for from Apple is something like a none answer about the keyboards that at least isn't dishonest. Something like, "Everyone loves MacBooks, blah blah blah. The second generation keyboard had only a small percentage of complaints. This third-generation keyboard is even better in part because it's quieter and nicer to type on."

    Then when the reporter asks about reliability, they say, "We aren't making any comments about reliability at this time."

    Maybe I'm being naive, or maybe there's a better way to say it, but the general idea is silently acknowledging that there is at least a chance that they've improved reliability without directly saying so.
    edited July 2018
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  • Reply 62 of 62
    cgWerkscgwerks Posts: 2,952member
    dws-2 said:
    MplsP said:
    I agree with you that I would sincerely appreciate a bit more openness and honesty from corporations in general when it comes to problems, but as long as there are lawyers suing them for breathing wrong, can you blame them? If this has made you lose faith in Apple, then you'll have a hard time finding another company to put your faith in. I continue to buy Apple products because they are in general high quality and Apple as a company continues to put a priority on quality. I'm annoyed that the keyboard I'm typing this on is more susceptible to dust than my 2011 MacBook Air was but I'm not going to trash the entire company because of it.
    What I was hoping for from Apple is something like a none answer about the keyboards that at least isn't dishonest. Something like, "Everyone loves MacBooks, blah blah blah. The second generation keyboard had only a small percentage of complaints. This third-generation keyboard is even better in part because it's quieter and nicer to type on."

    Then when the reporter asks about reliability, they say, "We aren't making any comments about reliability at this time."

    Maybe I'm being naive, or maybe there's a better way to say it, but the general idea is silently acknowledging that there is at least a chance that they've improved reliability without directly saying so.
    No doubt. At some point, marketing, covering your a**, and spin becomes a lie. Apple is dangerously close on this one, if not overboard.
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