If Apple really did name their product this, this is absolutely boneheaded, even if it is one or the other of MAX or PLUS. No-one I know calls it the iPhone ten. It's an iPhone ex.
excess max/plus does have a deliciously ironic ring to it though. maybe this is the thing that will make people realise how ridiculous dropping more than a grand on a phone is. like peak iPhone/we've jumped the shark.
I skipped last year because I just couldn't do it. I had the money but $2000 is a lot of groceries.
At this point I feel have Stockholm syndrome with Apple products. The alternatives in my view aren't that great. And Apple is making bank because of people like me.
It's kind of weird, but imho the excitement level around the Apple September Spectacle is starting to diminish a bit. It has almost gotten too predictable and formulaic. This Romanian company is obviously feeding on the predictability. While it's important for Apple and it's stakeholders to have a certain level of predictability when they have top shelf products with a steady customer demand, I can't get over the feeling that they really have to wow us this year - in a big way, not simply an incremental way. I have never gotten over the feeling that Apple only released the iPhone 8/8+ as a hedge because they were not convinced that the iPhone X would be ready in time. Releasing an iPhone 9 at this point in time would be reflexive. Just put all the chips on the X design phones. Unless of course the iPhone 9 is used to designate an SE replacement. But you can safely skip Number 9. Microsoft did. The Beatles did not.
C'mon Apple let's see some jaws drop, and I don't mean by executives in a PowerPoint/Keynote & tenth-meeting-of-the-day induced comas.
You’re not going to see “jaw-dropping” or “revolutionary” changes to iPhone for some time. It’s a maturing product category that is fit to purpose. Iterative improvement is the name of the game.
The 8 was released because the X was not able to scale sufficiently at the time last year, thus the high price and alternative option.
It's kind of weird, but imho the excitement level around the Apple September Spectacle is starting to diminish a bit. It has almost gotten too predictable and formulaic. This Romanian company is obviously feeding on the predictability. While it's important for Apple and it's stakeholders to have a certain level of predictability when they have top shelf products with a steady customer demand, I can't get over the feeling that they really have to wow us this year - in a big way, not simply an incremental way. I have never gotten over the feeling that Apple only released the iPhone 8/8+ as a hedge because they were not convinced that the iPhone X would be ready in time. Releasing an iPhone 9 at this point in time would be reflexive. Just put all the chips on the X design phones. Unless of course the iPhone 9 is used to designate an SE replacement. But you can safely skip Number 9. Microsoft did. The Beatles did not.
C'mon Apple let's see some jaws drop, and I don't mean by executives in a PowerPoint/Keynote & tenth-meeting-of-the-day induced comas.
Finally, no more pre-announcing products that won't be available for months, or years. Show us what you've got now. The iMac Pro was a nice product to announce in a big way, but by the time it hit the store the excitement level was noticeably subdued. We won't talk about AirPower ... maybe not until the runways, hangers, or whatever is causing the AirPower release to move out past the horizon are dealt with. Is it FAA certification? Whatever.
Yeah, Apple has lost its mojo. Time to look elsewhere for excitement and innovation. Go right ahead and tell us what you found.
If Apple really did name their product this, this is absolutely boneheaded, even if it is one or the other of MAX or PLUS. No-one I know calls it the iPhone ten. It's an iPhone ex.
excess max/plus does have a deliciously ironic ring to it though. maybe this is the thing that will make people realise how ridiculous dropping more than a grand on a phone is. like peak iPhone/we've jumped the shark.
I skipped last year because I just couldn't do it. I had the money but $2000 is a lot of groceries.
At this point I feel have Stockholm syndrome with Apple products. The alternatives in my view aren't that great. And Apple is making bank because of people like me.
Nah, $1000 for your most used computing device isn’t ridiculous. As superstar investor Warren Buffett said, based on the value received it’s perhaps underpriced. Considering the X is their top-selling new offering, it seems plenty of consumers feel the same. I doubt most will be replacing it annually, btw.
It's kind of weird, but imho the excitement level around the Apple September Spectacle is starting to diminish a bit. It has almost gotten too predictable and formulaic. This Romanian company is obviously feeding on the predictability. While it's important for Apple and it's stakeholders to have a certain level of predictability when they have top shelf products with a steady customer demand, I can't get over the feeling that they really have to wow us this year - in a big way, not simply an incremental way. I have never gotten over the feeling that Apple only released the iPhone 8/8+ as a hedge because they were not convinced that the iPhone X would be ready in time. Releasing an iPhone 9 at this point in time would be reflexive. Just put all the chips on the X design phones. Unless of course the iPhone 9 is used to designate an SE replacement. But you can safely skip Number 9. Microsoft did. The Beatles did not.
C'mon Apple let's see some jaws drop, and I don't mean by executives in a PowerPoint/Keynote & tenth-meeting-of-the-day induced comas.
You’re not going to see “jaw-dropping” or “revolutionary” changes to iPhone for some time. It’s a maturing product category that is fit to purpose. Iterative improvement is the name of the game.
The 8 was released because the X was not able to scale sufficiently at the time last year, thus the high price and alternative option.
Agreed with respect to iPhone maturity. But there are always new products and Apple has a very robust IP portfolio to draw upon, not to mention a lot of very smart people. They haven't reached their full potential yet.
It's kind of weird, but imho the excitement level around the Apple September Spectacle is starting to diminish a bit. It has almost gotten too predictable and formulaic. This Romanian company is obviously feeding on the predictability. While it's important for Apple and it's stakeholders to have a certain level of predictability when they have top shelf products with a steady customer demand, I can't get over the feeling that they really have to wow us this year - in a big way, not simply an incremental way. I have never gotten over the feeling that Apple only released the iPhone 8/8+ as a hedge because they were not convinced that the iPhone X would be ready in time. Releasing an iPhone 9 at this point in time would be reflexive. Just put all the chips on the X design phones. Unless of course the iPhone 9 is used to designate an SE replacement. But you can safely skip Number 9. Microsoft did. The Beatles did not.
C'mon Apple let's see some jaws drop, and I don't mean by executives in a PowerPoint/Keynote & tenth-meeting-of-the-day induced comas.
Finally, no more pre-announcing products that won't be available for months, or years. Show us what you've got now. The iMac Pro was a nice product to announce in a big way, but by the time it hit the store the excitement level was noticeably subdued. We won't talk about AirPower ... maybe not until the runways, hangers, or whatever is causing the AirPower release to move out past the horizon are dealt with. Is it FAA certification? Whatever.
Yeah, Apple has lost its mojo. Time to look elsewhere for excitement and innovation. Go right ahead and tell us what you found.
Disagree, Apple still has a lot of untapped mojo. It's not a zero sum game either. While Apple often follows others into markets and succeeds by doing it their own way much better and thoroughly than those ahead of them in time, Apple's ability to innovate is largely self-determined by internal priorities. There is no need to look elsewhere either, most everything Apple needs to succeed is contained within the walls of Apple, much of it sitting in fancy ergonomic chairs. Asking for Apple to spice things up by deviating from scripted predictability is not a bad thing imho. No doubt that Tim Cook likes predictability when it comes to profitability and market share. But I imagine Jony Ive and his team is consumed by always looking for ways to go off-script and generate unexpected surprises. Let's see what happens next week. I hope everyone who has already compiled a long list of assumptions around what Apple will show is dead wrong - and jaws drop. In a good way.
The naming scheme on the iPhone is awful. Fix it Apple. Just use naming scheme across the board like iPhone & iPhone Pro to mirror Macbook and Macbook Pro, iMac & iMac Pro, iPad and iPad Pro.
No. Then we'd have to listen to people prattle on about how a "Real Pro™" phone would have USB-A ports and SD card slots and matte screens.
If Apple really did name their product this, this is absolutely boneheaded, even if it is one or the other of MAX or PLUS. No-one I know calls it the iPhone ten. It's an iPhone ex.
excess max/plus does have a deliciously ironic ring to it though. maybe this is the thing that will make people realise how ridiculous dropping more than a grand on a phone is. like peak iPhone/we've jumped the shark.
I skipped last year because I just couldn't do it. I had the money but $2000 is a lot of groceries.
At this point I feel have Stockholm syndrome with Apple products. The alternatives in my view aren't that great. And Apple is making bank because of people like me.
Nah, $1000 for your most used computing device isn’t ridiculous. As superstar investor Warren Buffett said, based on the value received it’s perhaps underpriced. Considering the X is their top-selling new offering, it seems plenty of consumers feel the same. I doubt most will be replacing it annually, btw.
I guess value is subjective. All I see are zombies staring at rectangular bricks in their hands. Everywhere. Occasionally I am one of them. Simply because it's most-used doesn't make it valuable.
These things are supposed to connect us but what they're really doing is isolating people.
If Apple really did name their product this, this is absolutely boneheaded, even if it is one or the other of MAX or PLUS. No-one I know calls it the iPhone ten. It's an iPhone ex.
excess max/plus does have a deliciously ironic ring to it though. maybe this is the thing that will make people realise how ridiculous dropping more than a grand on a phone is. like peak iPhone/we've jumped the shark.
I skipped last year because I just couldn't do it. I had the money but $2000 is a lot of groceries.
At this point I feel have Stockholm syndrome with Apple products. The alternatives in my view aren't that great. And Apple is making bank because of people like me.
Nah, $1000 for your most used computing device isn’t ridiculous. As superstar investor Warren Buffett said, based on the value received it’s perhaps underpriced. Considering the X is their top-selling new offering, it seems plenty of consumers feel the same. I doubt most will be replacing it annually, btw.
I guess value is subjective. All I see are zombies staring at rectangular bricks in their hands. Everywhere. Occasionally I am one of them. Simply because it's most-used doesn't make it valuable.
These things are supposed to connect us but what they're really doing is isolating people.
my view only, you may (likely) disagree.
And I do. The whole "everyone's staring at their phones!" alarmism really gets on my nerves. It's just the latest form of "the kid watches too much TV!", or "always has their nose buried in a book!" Someone on Twitter this morning equated it to saying "Cheer up, love" to a stranger. You're making so many assumptions about why the person is doing what they're doing. For instance, when I'm looking at my phone, I'm engaging with other people, they just aren't the people in my immediate vicinity. By and large, the people in my immediate vicinity suck.
Before getting a smartphone, if I was waiting for a bus, I had to put up with the people at the bust stop and on the bus with me. Now I can find people I actually enjoy communicating with, and connect to them. I'm not withdrawing from the world, I'm just ignoring the boring bits that don't interest me. In fact, as a shy introvert, I'm actually engaging more with the world than I was before, because it's easier to find the things I want to engage with and, importantly, ignore the things that make me uncomfortable. (Like loud, obnoxious people who need to talk to anyone in their vicinity, even if that person is clearly signalling that they're not interested in talking to them.)
If you want people to put down their phones and pay attention to something else, then make that something else more interesting. By which I don't mean wave your arms in their line of sight and demand attention, which far too many people do.
If Apple really did name their product this, this is absolutely boneheaded, even if it is one or the other of MAX or PLUS. No-one I know calls it the iPhone ten. It's an iPhone ex.
excess max/plus does have a deliciously ironic ring to it though. maybe this is the thing that will make people realise how ridiculous dropping more than a grand on a phone is. like peak iPhone/we've jumped the shark.
I skipped last year because I just couldn't do it. I had the money but $2000 is a lot of groceries.
At this point I feel have Stockholm syndrome with Apple products. The alternatives in my view aren't that great. And Apple is making bank because of people like me.
Nah, $1000 for your most used computing device isn’t ridiculous. As superstar investor Warren Buffett said, based on the value received it’s perhaps underpriced. Considering the X is their top-selling new offering, it seems plenty of consumers feel the same. I doubt most will be replacing it annually, btw.
I guess value is subjective. All I see are zombies staring at rectangular bricks in their hands. Everywhere. Occasionally I am one of them. Simply because it's most-used doesn't make it valuable.
These things are supposed to connect us but what they're really doing is isolating people.
If Apple really did name their product this, this is absolutely boneheaded, even if it is one or the other of MAX or PLUS. No-one I know calls it the iPhone ten. It's an iPhone ex.
excess max/plus does have a deliciously ironic ring to it though. maybe this is the thing that will make people realise how ridiculous dropping more than a grand on a phone is. like peak iPhone/we've jumped the shark.
I skipped last year because I just couldn't do it. I had the money but $2000 is a lot of groceries.
At this point I feel have Stockholm syndrome with Apple products. The alternatives in my view aren't that great. And Apple is making bank because of people like me.
Nah, $1000 for your most used computing device isn’t ridiculous. As superstar investor Warren Buffett said, based on the value received it’s perhaps underpriced. Considering the X is their top-selling new offering, it seems plenty of consumers feel the same. I doubt most will be replacing it annually, btw.
I guess value is subjective. All I see are zombies staring at rectangular bricks in their hands. Everywhere. Occasionally I am one of them. Simply because it's most-used doesn't make it valuable.
These things are supposed to connect us but what they're really doing is isolating people.
my view only, you may (likely) disagree.
Oh noes!
The broadsheet must be responsible for so many bad backs.
The broadsheet, once it has been read is put down. To get more information, you have to go and get another newspaper.
Devices can feed you endless streams of information, it is easy to disengage from the world. Almost by design they're addictive.
There's already acknowledgment of this and management of screen time is baked into iOS 12, and before that Android version-whatever-it-is-and-unlikely-to-be-on-many-phones-anyway.
So just because you disagree with my thesis, makes your data point v my data point and probably not a whole lot more than that.
I think if mobile OS vendors are building in time management to their offerings tells you that there is at least an implicit acknowledgment of a what is perceived to be a problem. Their telemetry means then have more insight into this then you or I ever will.
The broadsheet, once it has been read is put down. To get more information, you have to go and get another newspaper.
Devices can feed you endless streams of information, it is easy to disengage from the world. Almost by design they're addictive.
There's already acknowledgment of this and management of screen time is baked into iOS 12, and before that Android version-whatever-it-is-and-unlikely-to-be-on-many-phones-anyway.
So just because you disagree with my thesis, makes your data point v my data point and probably not a whole lot more than that.
I think if mobile OS vendors are building in time management to their offerings tells you that there is at least an implicit acknowledgment of a what is perceived to be a problem. Their telemetry means then have more insight into this then you or I ever will.
I think it's your premise that these "things are supposed to connect us but what they're really doing is isolating people" — when you don't really know what everyone else is using their tools for. Many or most of those people are communicating with other people, not disengaging from the world. Many people use their phones as productivity tools to conduct business, create content, interact with coworkers, share things with family and friends... so the whole "zombies" thing rings a little hackneyed to users who find quite a bit of value in my iPhone such as myself.
Comments
If Apple really did name their product this, this is absolutely boneheaded, even if it is one or the other of MAX or PLUS. No-one I know calls it the iPhone ten. It's an iPhone ex.
excess max/plus does have a deliciously ironic ring to it though. maybe this is the thing that will make people realise how ridiculous dropping more than a grand on a phone is. like peak iPhone/we've jumped the shark.
I skipped last year because I just couldn't do it. I had the money but $2000 is a lot of groceries.
At this point I feel have Stockholm syndrome with Apple products. The alternatives in my view aren't that great. And Apple is making bank because of people like me.
The 8 was released because the X was not able to scale sufficiently at the time last year, thus the high price and alternative option.
Disagree, Apple still has a lot of untapped mojo. It's not a zero sum game either. While Apple often follows others into markets and succeeds by doing it their own way much better and thoroughly than those ahead of them in time, Apple's ability to innovate is largely self-determined by internal priorities. There is no need to look elsewhere either, most everything Apple needs to succeed is contained within the walls of Apple, much of it sitting in fancy ergonomic chairs. Asking for Apple to spice things up by deviating from scripted predictability is not a bad thing imho. No doubt that Tim Cook likes predictability when it comes to profitability and market share. But I imagine Jony Ive and his team is consumed by always looking for ways to go off-script and generate unexpected surprises. Let's see what happens next week. I hope everyone who has already compiled a long list of assumptions around what Apple will show is dead wrong - and jaws drop. In a good way.
my view only, you may (likely) disagree.
And I do. The whole "everyone's staring at their phones!" alarmism really gets on my nerves. It's just the latest form of "the kid watches too much TV!", or "always has their nose buried in a book!" Someone on Twitter this morning equated it to saying "Cheer up, love" to a stranger. You're making so many assumptions about why the person is doing what they're doing. For instance, when I'm looking at my phone, I'm engaging with other people, they just aren't the people in my immediate vicinity. By and large, the people in my immediate vicinity suck.
Before getting a smartphone, if I was waiting for a bus, I had to put up with the people at the bust stop and on the bus with me. Now I can find people I actually enjoy communicating with, and connect to them. I'm not withdrawing from the world, I'm just ignoring the boring bits that don't interest me. In fact, as a shy introvert, I'm actually engaging more with the world than I was before, because it's easier to find the things I want to engage with and, importantly, ignore the things that make me uncomfortable. (Like loud, obnoxious people who need to talk to anyone in their vicinity, even if that person is clearly signalling that they're not interested in talking to them.)
If you want people to put down their phones and pay attention to something else, then make that something else more interesting. By which I don't mean wave your arms in their line of sight and demand attention, which far too many people do.
Devices can feed you endless streams of information, it is easy to disengage from the world. Almost by design they're addictive.
There's already acknowledgment of this and management of screen time is baked into iOS 12, and before that Android version-whatever-it-is-and-unlikely-to-be-on-many-phones-anyway.
So just because you disagree with my thesis, makes your data point v my data point and probably not a whole lot more than that.
I think if mobile OS vendors are building in time management to their offerings tells you that there is at least an implicit acknowledgment of a what is perceived to be a problem. Their telemetry means then have more insight into this then you or I ever will.