iPhone XS & iPhone XR shipments forecast to top 85M by end of 2018, most being XR
With just a few months left to go, the iPhone XS, XS Max, and XR are nevertheless predicted to beat 85 million units by 2019, according to a new research estimate.
The 6.1-inch XR, coming in October, should account for over 50 percent of those shipments, Digitimes Research said on Thursday. Claims are based on "supply chain information, Apple's annual sales and iPhones' ASPs [average sales prices] of the previous years," the firm explained.
The predictions are largely in line with pre-announcement estimates from the likes of analysts like Ming-Chi Kuo. The XR in particular has often been expected to be the bestselling iPhone this fall, owing to a more affordable price starting at $749. The product sports a single-lens camera and uses LCD instead of OLED.
The 5.8-inch iPhone XS costs at least $999, and the 6.5-inch XS Max begins at $1,099, making it more expensive than just about any of its rivals. A 512-gigabyte Max is $1,449 -- higher than some Macs.
The iPhone X also launched at $999 and has sold better than some analysts anticipated, but people who bought one may be unlikely to upgrade quickly. And while the XR is in some ways positioned as a "mid-range" phone like the iPhone 8 was, its inclusion of Face ID and an edge-to-edge display may make it feel like less of a compromise.
Preorders for the XS line start on Friday ahead of a Sept. 21 launch.
The 6.1-inch XR, coming in October, should account for over 50 percent of those shipments, Digitimes Research said on Thursday. Claims are based on "supply chain information, Apple's annual sales and iPhones' ASPs [average sales prices] of the previous years," the firm explained.
The predictions are largely in line with pre-announcement estimates from the likes of analysts like Ming-Chi Kuo. The XR in particular has often been expected to be the bestselling iPhone this fall, owing to a more affordable price starting at $749. The product sports a single-lens camera and uses LCD instead of OLED.
The 5.8-inch iPhone XS costs at least $999, and the 6.5-inch XS Max begins at $1,099, making it more expensive than just about any of its rivals. A 512-gigabyte Max is $1,449 -- higher than some Macs.
The iPhone X also launched at $999 and has sold better than some analysts anticipated, but people who bought one may be unlikely to upgrade quickly. And while the XR is in some ways positioned as a "mid-range" phone like the iPhone 8 was, its inclusion of Face ID and an edge-to-edge display may make it feel like less of a compromise.
Preorders for the XS line start on Friday ahead of a Sept. 21 launch.
Comments
I love my iPhone X and I want other people to experience it and perceive a good value with the purchase.
Sad but that’s how businesses work, make money for their shareholders and those high salaries for their execs.
In the last 3 years, I've haven't had to buy a new charger, never used the included charger, or even the included cable.
People claimed there would be push back last year. iPhone X went on to become their best seller.
In my book, and according to industry analysts too, iPhone X sold less in each successive quarter it was on sale. Gartner claims it ran out of steam earlier than any other Apple flagship.
As we wait for full year data (currently we don't even have that) we don't have nearly enough data to make any meaningful claims about performance.
Wait for full year performance data and then report back. AI has a piece claiming that estimates are for over 50% of the new model sales going to the lowest end X. It makes sense to me. Do you think that the $1,000+ phone will still be the most popular?
What is your response to Apple abandoning the SE and it's $349 price point?
Apple isn't following your plan!
Thank you.
I have an opinion, not a plan, but according to an article posted on AI today, Tim Cook wants to 'serve everyone' with the iPhone price range.
Uptick? Why wouldn't there be a seasonal uptick? Apple's release cycle makes multiple upticks during the year extremely unlikely, though.
As to my response to the elimination of the SE, I think it could be temporal. I don't know of course but Apple has an interest in developing markets and currently things don't seem to be playing out very well in those markets. Maybe something else is on the way.
What is clear is that the larger model spread is here to stay, the iPhone X was an anniversary phone, the iPhone 9 will never exist and Apple is still playing catchup in major areas of the smartphone feature set. This time it is trying again with colours (which are actually not bad) but the modem, battery and camera still behind.
Really, $449 for the recent-flagship iPhone 7 is a steal. It’s still every bit as good as it was at its release two years ago. Just because Apple has brought out better/ faster devices in the meantime doesn’t take away from its excellence; it’s a great phone, and a great value. Apple will sell a ton of them, just based on price, and customers still get an excellent iPhone. It’s just no longer “the best”.
It's also logical for sales of other devices to fall too and for the same reason but we still don't even have data for one full year.
That puts 'most popular' claims into perspective. We should wait until we have full year data to hand.
While prices without sales taxes might be reasonable for some people's pockets, in large swathes of the world where sales taxes are a reality, the sale of the new models will be much harder. Especially as competitors are already (and will continue) offering more than is currently available from Apple in key areas for less outlay.