iPhone XR is topping XS & XS Max in sales, says Apple's Greg Joswiak
The iPhone XR has been beating sales of the iPhone XS and XS Max every day since the phone launched on Oct. 26, Apple marketing VP Greg Joswiak said in an interview published on Wednesday.
The executive declined, however, to comment about recent reports of iPhone production cuts, according to CNET. Several Apple suppliers as well as research firms have hinted at Apple lowering production based on weaker-than-expected demand. Rumors have even claimed a second wave of cuts, though that may be less likely.
The iPhone XR in particular has been a focus of concern. At $749, the product is the cheapest of Apple's new iPhones while still offering many of the features of the XS, such as Face ID, an edge-to-edge display, and an A12 processor. It's therefore expected to become the most popular model in the coming year -- failure to beat the XS would likely signal major miscalculations on Apple's part.
Greg Joswiak separately noted that for the 30th anniversary of World AIDS Day, happening this Saturday, the company will be donating $1 to charity for each Apple Pay transaction made at an Apple store, Apple.com, or through the Apple Store iOS app.
Apple regularly donates to the Global Fund's anti-AIDS efforts through (PRODUCT)RED-branded devices and accessories, such as the red version of the iPhone XR. Joswiak noted that the company has so far raised $200 million from Red products, but refused to say what percentage of proceeds actually goes to the charity.
The executive declined, however, to comment about recent reports of iPhone production cuts, according to CNET. Several Apple suppliers as well as research firms have hinted at Apple lowering production based on weaker-than-expected demand. Rumors have even claimed a second wave of cuts, though that may be less likely.
The iPhone XR in particular has been a focus of concern. At $749, the product is the cheapest of Apple's new iPhones while still offering many of the features of the XS, such as Face ID, an edge-to-edge display, and an A12 processor. It's therefore expected to become the most popular model in the coming year -- failure to beat the XS would likely signal major miscalculations on Apple's part.
Greg Joswiak separately noted that for the 30th anniversary of World AIDS Day, happening this Saturday, the company will be donating $1 to charity for each Apple Pay transaction made at an Apple store, Apple.com, or through the Apple Store iOS app.
Apple regularly donates to the Global Fund's anti-AIDS efforts through (PRODUCT)RED-branded devices and accessories, such as the red version of the iPhone XR. Joswiak noted that the company has so far raised $200 million from Red products, but refused to say what percentage of proceeds actually goes to the charity.
Comments
I received both on XR launch day.
I thought it was strange to be getting a launch day iPhone for free but who was I to argue?
(* click on the word "this")
Even I do not really know - right now it is going thru my mind to buy iPhones & Macs.
But I have not clicked the Buy Button Yet.
Buy the Age of my products (except for the Watch), one would think I would have gotten new ones, but these keep working.
Except for that darned keyboard they put on the newer Macs - I hate it. when you have a good keyboard - keep it !
What production cuts? None of us know if there were production cuts. This stock manipulation happens every year. Maybe there were cuts or maybe not. I’d go with the latter.
Doesn't mean a thing. These rumors have come out before and turned out to be false. In fact, I can't think of a single analyst prediction that has EVER been right. Further, I have never seen an official response from a supplier saying their "cuts" were as a direct result of the iPhone, since many of them make components for other products as well.
The most important thing to keep in mind is Apple guidance of $89-93 billion this quarter. Made at their earnings call at the beginning of November. Which means Apple already had a full month (October) of sales not only from their own stores (and online) but also commitments from carriers and other retailers to go by. I'm curious how Apple (called a one-trick pony for the iPhone making a large portion of their revenues) could have record revenues and a large drop in iPhone sales.
Under Cook, and for the most part under Jobs, Apple has been very up front with public information and not played games (think Musk and Tesla).
What’s that, you say? You don’t know? Can’t say? I see.... So, another unsubstantiated rumor, just like last year and every year. I rest my case.
I threw my failing Logitech K750 in the trash and specifically bought a new $150 Magic Keyboard, space gray. I love its low-profile and what I presume are butterfly keys.
Just like last year was a PR move when Cook said the same exact thing to the same exact rumor, too, right?
The glass is always half-empty with you people.
Wrong. Same story last year. And Cook was quite clear — you can’t predict their sales volume or expectations by supplier rumors, who do not themselves understand the big picture. You’re not listening to the only people who know, because it doesn’t fit the hater narrative. Again.
How many historic quarters and years will it take before you people begrudgingly admit Apple knows what it’s doing, and is wildly successful?