Google killing Allo messaging service, sending iOS users elsewhere
Allo, once the vanguard platform of Google's plans for messaging, will officially shut down in March 2019.

Until April people will be able to export any existing conversation histories they have, Google said in a blog post. Allo was originally launched in September 2016, and blended in machine learning technology such as Google Assistant.
The platform never gained widespread popularity however, and features like Smart Reply, GIFs, and desktop support were eventually wrapped backed into the Android Messages app. Development efforts will now concentrate on Messages.
Allo is available for both iPhone and Android. On the former, Allo users will have to switch to alternatives like iOS Messages, Signal, Telegram, or Facebook Messenger.
GIFs and desktop clients are now fairly common for messaging platforms such as Apple's. Google's Smart Reply is still fairly unique though, suggesting common ways of responding to someone based on contextual information.
Google is dependent on iOS customers not so much for app reach as search and advertising. The company is believed to have paid Apple $9 billion or more to remain the default search engine in Safari, exposing iPhone, iPad, and Mac users to its ad network.

Until April people will be able to export any existing conversation histories they have, Google said in a blog post. Allo was originally launched in September 2016, and blended in machine learning technology such as Google Assistant.
The platform never gained widespread popularity however, and features like Smart Reply, GIFs, and desktop support were eventually wrapped backed into the Android Messages app. Development efforts will now concentrate on Messages.
Allo is available for both iPhone and Android. On the former, Allo users will have to switch to alternatives like iOS Messages, Signal, Telegram, or Facebook Messenger.
GIFs and desktop clients are now fairly common for messaging platforms such as Apple's. Google's Smart Reply is still fairly unique though, suggesting common ways of responding to someone based on contextual information.
Google is dependent on iOS customers not so much for app reach as search and advertising. The company is believed to have paid Apple $9 billion or more to remain the default search engine in Safari, exposing iPhone, iPad, and Mac users to its ad network.
Comments
Google killing Allo messaging service, sending iOS users elsewhere....
...to like iMessage?
Guess it didn't stick? Surprised google didn't change the name to hide the failure. Change it to something like Android Messages or gMessage. Like they usually do.
Man this forum sux on iPad.
/s
My kids use SnapChat, Instagram DM, and iMessage.
I use whatever the people I need to contact use.
With my brother, that's either Skype or iMessage.
With my parents, it's mostly the phone, but occasionally SMS.
With people outside my family it gets complicated. I've used iMessage with some of them, Facebook Messenger with others. Most annoying is the former Facebook dev I know who swore off their platform after seeing how the sausage got made, but whose wife is still using it to contact people, probably because her students are all on there.
Really, we need a standard, interoperable messaging system. It used to be SMS, but that has problems, plus non-carriers couldn't monetise it. AIM was almost it, but it still relied on a single provider's infrastructure. iMessage, WhatsApp, and even [i]'Allo 'Allo[/i] would be fine if they could just talk to eachother. Mastodon has kind of the right idea, but it's not really for messaging, it's a bit of a mess, and after all the excitement of quitting Twitter, it seems to have died down again.
Yeah, I know, this has been done to death. And I eagerly await the link to the XKCD on standards.
I am not the only one confused: https://www.androidauthority.com/google-messaging-apps-867843/
Google has/had way too many platforms that confusingly overlap and interact, and no clear concept, and some of them having obvious glaring gaps, like why does Google Voice not support SIP telephony or is properly integrated with Fi, or...
The one platform, Wave, that was truly innovative, they crushed first.
I think Google looks at the advertising money they're making as 'stupid-free' money. So they just waste it on willy-nilly projects.