Apple drops new 'Alejandro' ad highlighting Depth Control feature

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AppleInsiderAppleInsider
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in iPhone
Apple has just released a new ad spot on its official YouTube channel highlighting once more the Depth Control feature on its latest iPhones.

Apple Alejandro ad spot
Apple Alejandro ad spot


The ad -- dubbed Alejandro -- features a couple laying back to relax after a party. The man shows off a great picture he took of the girl on his iPhone, which happens to have a handsome man in the background.

The woman says that is "just Alejandro from work" and she definitely told him about him. Using Depth Control, the man increases the aperture of the shot to blur out Alejandro from the background of the shot.





Watch the video above or check out Apple's official YouTube account for other recent ad spots.

Recently, Apple released a series of how-to videos on using different photo and video features of the iPhone XS and XR.

Apple also has featured a series of shots using the Portrait Mode of the latest iPhones and how professional the photos can look.

Comments

  • Reply 1 of 12
    krawallkrawall Posts: 167member
    Can we decide not to say 'drop' for releasing something? I think dropping is removing something that was there before. Like, eh, losing. I had to read the title a few times for it to make sense.
    randominternetpersonaegeanasdasddysamoriabeowulfschmidt
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  • Reply 2 of 12
    SpamSandwichspamsandwich Posts: 33,407member
    krawall said:
    Can we decide not to say 'drop' for releasing something? I think dropping is removing something that was there before. Like, eh, losing. I had to read the title a few times for it to make sense.
    That’s the English language for you... always evolving.
     0Likes 0Dislikes 0Informatives
  • Reply 3 of 12
    svanstromsvanstrom Posts: 702member
    So… foldable screens on phones from two competitors, and Apple responds by showing us how a photo feature can save a failing relationship?  ;)
     0Likes 0Dislikes 0Informatives
  • Reply 4 of 12
    seanismorrisseanismorris Posts: 1,624member
    krawall said:
    Can we decide not to say 'drop' for releasing something? I think dropping is removing something that was there before. Like, eh, losing. I had to read the title a few times for it to make sense.
    Vote with “your feet” and don’t read articles with “drops” in the title.

    I don’t have an issue with the word “drops” but it’s a word that requires context to be understood.  A title doesn’t provide the context, and is just annoying.

    For example, “He dropped in a picture of xyz into the website” works.



    edited February 2019
    randominternetperson
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  • Reply 5 of 12
    seanismorrisseanismorris Posts: 1,624member
    svanstrom said:
    So… foldable screens on phones from two competitors, and Apple responds by showing us how a photo feature can save a failing relationship?  ;)
    Apple marketing has been poor the last few years, but to be fair they haven’t had much to work with.  Most of the Apple buzz has been around accessories...
     0Likes 0Dislikes 0Informatives
  • Reply 6 of 12
    sacto joesacto joe Posts: 895member
    Man, what a bunch of jaded cynics. Very cute commercial.
    georgie01minicoffee
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  • Reply 7 of 12
    22july201322july2013 Posts: 3,844member
    "...the man increases the aperture" - I'm not a photographer, but I think the aperture setting is simulated on an iPhone using software. It's not a real aperture change. Shouldn't this website use accurate technical terminology? 
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  • Reply 8 of 12
    fastasleepfastasleep Posts: 6,487member
    krawall said:
    Can we decide not to say 'drop' for releasing something? I think dropping is removing something that was there before. Like, eh, losing. I had to read the title a few times for it to make sense.
    Should we get off your lawn as well?

    krawallminicoffee
     2Likes 0Dislikes 0Informatives
  • Reply 9 of 12
    asdasdasdasd Posts: 5,686member
    krawall said:
    Can we decide not to say 'drop' for releasing something? I think dropping is removing something that was there before. Like, eh, losing. I had to read the title a few times for it to make sense.
    That’s the English language for you... always evolving.
    It shouldn't evolve confusingly though. There are other contronyms out there but I can tell in context whether to dust means to add dust or to remove it, by the context of it being a cleaner or a forensic team. This title is ambiguous. 
     0Likes 0Dislikes 0Informatives
  • Reply 10 of 12
    hmurchisonhmurchison Posts: 12,464member
    Alejandro?   Add should have been titled Cuckold. 
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  • Reply 11 of 12
    dysamoriadysamoria Posts: 3,430member
    hmurchison said:
    Alejandro?   Add should have been titled Cuckold. 
    Go back to 4chan or YouTube, bro.
    fastasleep
     1Like 0Dislikes 0Informatives
  • Reply 12 of 12
    dysamoriadysamoria Posts: 3,430member
    krawall said:
    Can we decide not to say 'drop' for releasing something? I think dropping is removing something that was there before. Like, eh, losing. I had to read the title a few times for it to make sense.
    I agree. The lack of context makes the excuse of “evolving language” a poor one. Also, it’s slang. You generally reserve slang for informal usage, not frelling headlines.
    beowulfschmidt
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