Apple hires ex-Lionsgate executive Danielle DePalma to oversee Apple TV+ marketing
Apple is continuing to flesh out the management for its original video efforts, by installing former Lionsgate EVP Danielle DePalma as a Senior Film and TV Series Marketing executive to promote Apple TV+ and other content available from from the company.
Apple revealed Apple TV+ in March, a service Danielle DePalma is expected to help market.
Formerly an executive vice president of "Worldwide Digital Marketing & Research" for studio Lionsgate, DePalma spent a decade overseeing the digital and social media campaigns for major franchises, including "the Hunger Games" and "Kick-Ass."
DePalma departed Lionsgate in January, reports Deadline, and though it is unclear exactly when she joined with Apple, it is likely the executive did so shortly after leaving her former employer.
In her new role, DePalma will be overseeing the film and TV series marketing of Apple's original content, which is being offered as part of Apple TV+, and will be reporting directly to Apple Head of Video Marketing and former Sony TV executive Chris Van Amburg.
DePalma is the latest in a long string of hires and content deals by Apple as it builds out its Apple TV efforts. Recent additions to the roster include A&E Indie Films founder Molly Thompson, an agreement for a "first look" at TV shows and films from Ron Howard's Imagine Documentaries, and Universal Televisions showrunner Jason Katims.
Apple revealed Apple TV+ in March, a service Danielle DePalma is expected to help market.
Formerly an executive vice president of "Worldwide Digital Marketing & Research" for studio Lionsgate, DePalma spent a decade overseeing the digital and social media campaigns for major franchises, including "the Hunger Games" and "Kick-Ass."
DePalma departed Lionsgate in January, reports Deadline, and though it is unclear exactly when she joined with Apple, it is likely the executive did so shortly after leaving her former employer.
In her new role, DePalma will be overseeing the film and TV series marketing of Apple's original content, which is being offered as part of Apple TV+, and will be reporting directly to Apple Head of Video Marketing and former Sony TV executive Chris Van Amburg.
DePalma is the latest in a long string of hires and content deals by Apple as it builds out its Apple TV efforts. Recent additions to the roster include A&E Indie Films founder Molly Thompson, an agreement for a "first look" at TV shows and films from Ron Howard's Imagine Documentaries, and Universal Televisions showrunner Jason Katims.
Comments
So that's one clear dimension to the marketing effort -- the shows themselves.
Beyond that, we don't know. There's a chance that Apple's own productions will be available for free on tv hardware, as well as iOS and macOS. So in that case, the question becomes, what do you get when you subscribe to tv+ on an Apple device? I don't know.
It's also possible that tv+ will basically merge with the current TV app, allowing you to subscribe to HBO, Disney +, ESPN+, CBS, Showtime, Starz, and so on. Any subscription gets you Apple's own productions. I think it can be argued that the structure of the March event pointed toward something like that, when you fill in the blanks.
So then there would be marketing for that, too. Privacy being a big part of that message. Apple handles your personal information, while providing data on your viewing habits in forms that protect you.
#1, Canukstorm (directly above) may be right about the branding. I didn't conclude that from the presentation, but I can see how it can be read that way. Instead, I saw a parallel between news+ and tv+ that made me think along the lines noted in my comment above. It won't be all-you-can-eat like news+, but it will act as a portal to a curated group of television subscription channels. Again, privacy.
I want to add that tv+ could mean the Apple content will only be available on Apple devices. Sounds insane, but I haven't seen anyone else suggest this, and I think it needs to be considered. What would that mean?
And yes, I set macOS/iOS up so when I type "appl" I get the ...