Three Apple original films to hit theaters this fall ahead of Apple TV+ debut

Posted:
in iPod + iTunes + AppleTV edited September 27
Theatrical release dates for Apple original films "The Banker," "Hala" and "The Elephant Queen" have been set ahead of their respective debuts on subscription video service Apple TV+, the first of which will hit cinemas in October.


Apple's "The Elephant Queen" debuts in theaters in October.


Citing sources familiar with Apple's original content plans, Variety reports the tech giant has enlisted the help of small distribution houses in an effort to stage theatrical showings of its content across the U.S.

Wildlife documentary "The Elephant Queen" will be the first of Apple's films to go curtains-up at theaters on Oct. 18, the report said. Apple's first major property purchase, the documentary by British filmmakers Victoria Stone and Mark Deeble tracks a small elephant herd, and particularly a mother nicknamed Athena, through a perilous drought-stricken journey of survival.

Indie stalwart A24 is assisting with distribution for "The Elephant Queen," which is expected to stream on Apple TV+ on Nov. 1. The studio inked a five-film, multi-year deal with Apple that includes Sofia Coppola's "On the Rocks."

Jada Pinkett Smith-produced drama "Hala" will reach theaters on Nov. 22 ahead of a streaming release in December. Picked up at the Sundance Film Festival, "Hala" focuses on a teenage Muslim girl who navigates the discordant worlds of a traditional household and a modern high school in Chicago. Greenwich Entertainment is assisting Apple on release.

Finally, period piece "The Banker" will make its theatrical debut on Dec. 6. The film, which stars Mackie and Samuel L. Jackson as real estate and finance moguls in the Jim Crow era, is being pushed to market with consultation from Bleecker Street and should arrive on Apple TV+ in January, the report said.

Details from Variety follow an earlier Wall Street Journal report that noted Apple was in talks to bring a selection of its original films to cinemas around the country.

Following their theatrical runs, Apple's films will be made available to iPhone, iPad, Apple TV and Mac owners via Apple TV+, the company's upcoming subscription video service. Announced at a special event in March, Apple TV+ will provide access to original content purchased or produced by Apple starting Nov. 1 for a $4.99 monthly fee. As the service is currently in its early stages with only a handful of shows and movies expected at launch, Apple is offering a year of free service with qualifying iPhone, iPad, Apple TV, Mac and iPod purchases.
hippo
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Comments

  • Reply 1 of 21
    AppleExposedAppleExposed Posts: 1,677unconfirmed, member
    Great for awareness.

    Strange they're taking this long to announce the theatrical releases. Usually movies get trailers and theatrical dates 6 months to a year in advance.
    bigpics
  • Reply 2 of 21
    This is a great stealth move that shows Apple still has the ability to surprise!

    Also, this Friday reveal means bearish analysts will have to rush to get their detailed takedown articles written for Sunday publication and to schedule Monday morning seats in front of CNBC’s cameras for knowledgeable commentary on why Apple chose the wrong movies to debut. 

    Last, I’m wondering if there will be an augmented reality app and/or book that ties into The Elephant Queen movie. 
    WgkruegerbigpicshippoRayz2016watto_cobra
  • Reply 3 of 21
    Great for awareness.

    Strange they're taking this long to announce the theatrical releases. Usually movies get trailers and theatrical dates 6 months to a year in advance.
    These aren't normal theatrical releases.  They are limited run releases similar to what Netflix has been doing with certain films they want to get Oscar consideration.  For instance from Sept. 27 through Nov. 27 Netflix will release 10 new movies to theaters for varying lengths of time before the films show on the streaming service.  

    Some studios do the opposite with smaller films.  They will release them in theaters and on-demand for cable packages.
    bigpicschasmRayz2016StrangeDays
  • Reply 4 of 21
    AppleExposedAppleExposed Posts: 1,677unconfirmed, member
    Great for awareness.

    Strange they're taking this long to announce the theatrical releases. Usually movies get trailers and theatrical dates 6 months to a year in advance.
    These aren't normal theatrical releases.  They are limited run releases similar to what Netflix has been doing with certain films they want to get Oscar consideration.  For instance from Sept. 27 through Nov. 27 Netflix will release 10 new movies to theaters for varying lengths of time before the films show on the streaming service.  

    Some studios do the opposite with smaller films.  They will release them in theaters and on-demand for cable packages.

    Still a "theatrical release".
    lolliverhippoRayz2016
  • Reply 5 of 21
    Great for awareness.

    Strange they're taking this long to announce the theatrical releases. Usually movies get trailers and theatrical dates 6 months to a year in advance.
    These aren't normal theatrical releases.  They are limited run releases similar to what Netflix has been doing with certain films they want to get Oscar consideration.  For instance from Sept. 27 through Nov. 27 Netflix will release 10 new movies to theaters for varying lengths of time before the films show on the streaming service.  

    Some studios do the opposite with smaller films.  They will release them in theaters and on-demand for cable packages.

    Still a "theatrical release".
    Yes it is.  But no studio, Apple included, is going to make that kind of financial commitment for a limited opening/limited run feature.  Remeber, we're not talking wide release.  This is opening in select cities (maybe LA, Austin, Atlanta, Chicago, and NY... idk) in a few theaters for a couple of weeks.  Think art house release, not blockbuster.
    bigpicswilliamlondonlkruppzoetmbStrangeDays
  • Reply 6 of 21
    Apple only wants to put them in theaters for a few days for 1) a money grab, and 2) to be considered for Oscars.  Sad that Apple wants to join the douchebags of Hollywood in which they give each other fake awards after patting themselves on the back, while the rest of the real working world does not care about their politically charged award show. Winning an Oscar does not make you a player in Hollywood.  No one is really interested in Apple's boring offerings.  Do millennials really want to watch the progression of an elephant?
    mobirdboltsfan17williamlondonlkruppdbvapor
  • Reply 7 of 21
    AppleExposedAppleExposed Posts: 1,677unconfirmed, member
    Great for awareness.

    Strange they're taking this long to announce the theatrical releases. Usually movies get trailers and theatrical dates 6 months to a year in advance.
    These aren't normal theatrical releases.  They are limited run releases similar to what Netflix has been doing with certain films they want to get Oscar consideration.  For instance from Sept. 27 through Nov. 27 Netflix will release 10 new movies to theaters for varying lengths of time before the films show on the streaming service.  

    Some studios do the opposite with smaller films.  They will release them in theaters and on-demand for cable packages.

    Still a "theatrical release".
    Yes it is.  But no studio, Apple included, is going to make that kind of financial commitment for a limited opening/limited run feature.  Remeber, we're not talking wide release.  This is opening in select cities (maybe LA, Austin, Atlanta, Chicago, and NY... idk) in a few theaters for a couple of weeks.  Think art house release, not blockbuster.

    Gotcha but these details aren't official yet. Either way hope they do well.
    hippo
  • Reply 8 of 21
    AppleExposedAppleExposed Posts: 1,677unconfirmed, member
    Apple only wants to put them in theaters for a few days for 1) a money grab, and 2) to be considered for Oscars.  Sad that Apple wants to join the douchebags of Hollywood in which they give each other fake awards after patting themselves on the back, while the rest of the real working world does not care about their politically charged award show. Winning an Oscar does not make you a player in Hollywood.  No one is really interested in Apple's boring offerings.  Do millennials really want to watch the progression of an elephant?

    What? Why is Apple(and only Apple) wrong for releasing a movie in theaters? Typical case of anti-Apple bias.

    "Do millennials really want to watch the progression of an elephant?"

    So? Apple shouldn't only care about millennials.
    bigpicsmwhite
  • Reply 9 of 21
    Apple only wants to put them in theaters for a few days for 1) a money grab, and 2) to be considered for Oscars.  Sad that Apple wants to join the douchebags of Hollywood in which they give each other fake awards after patting themselves on the back, while the rest of the real working world does not care about their politically charged award show. Winning an Oscar does not make you a player in Hollywood.  No one is really interested in Apple's boring offerings.  Do millennials really want to watch the progression of an elephant?
    Apple has popcorn futures locked up. 
    bigpicsmwhite
  • Reply 10 of 21

    Apple only wants to put them in theaters for a few days for 1) a money grab, and 2) to be considered for Oscars.  Sad that Apple wants to join the douchebags of Hollywood in which they give each other fake awards after patting themselves on the back, while the rest of the real working world does not care about their politically charged award show. Winning an Oscar does not make you a player in Hollywood.  No one is really interested in Apple's boring offerings.  Do millennials really want to watch the progression of an elephant?
    Very true.  I wish Apple would be more focused on providing entertainment for everyone and not trying to impress liberal Hollywood elites.  It’s a shame they have moved in this direction.  (Hard to believe anyone would be interested in watching Oprahs #MeToo Documentary).   
    mobirdwilliamlondondbvapor
  • Reply 11 of 21
    Apple only wants to put them in theaters for a few days for 1) a money grab, and 2) to be considered for Oscars.  Sad that Apple wants to join the douchebags of Hollywood in which they give each other fake awards after patting themselves on the back, while the rest of the real working world does not care about their politically charged award show. Winning an Oscar does not make you a player in Hollywood.  No one is really interested in Apple's boring offerings.  Do millennials really want to watch the progression of an elephant?
    Go see a doctor. You’re not well. 

    Or if you’re speaking from conservative spectrum, I’m not a fan of liberal either but releasing a film to theater for Oscar is a natural process of making films. There are many conservative in Hollywood. 
    edited September 27 AppleExposedhippomwhitemrmacgeekStrangeDays
  • Reply 12 of 21
    chasmchasm Posts: 1,703member
    Do millennials really want to watch the progression of an elephant?
    Congrats on having the new champ of Totally Worthless Out of Your Ass Comment.

    Millennials, like all humans, enjoy a really good story. They are also, like all decent human beings, interested in stories about the environment and world we live in. The Elephant Queen looks very much like a film that will do well with all age groups, especially among empathetic moviegoers -- which I gather is a demographic you're not a part of.
    hippomwhitemacxpressmrmacgeekStrangeDayswatto_cobra
  • Reply 13 of 21
    Meh. None of these are actually worthwhile as a theater movie. 

    And they probably aren’t. 

    If they are timed-run in a small circle of theaters, then Apple is just copying others in order to get some disingenuous cred. 

    They can do better. 

    So far, nothing Apple is producing seems like a killer app for Apple TV +. 

    And the whole plus thing... everyone has a plus next to their streaming product now. Come on Apple, Think Different again. 
    williamlondonAppleExposed
  • Reply 14 of 21
    Wish we could put this genie back in the bottle.  I’m not cool with Apple creating content.  It’s going to divide their base or they’ll lose a good portion of their base if they push politics via “entertainment”.  Netflix is feeling the burn after going “woke”.  Go woke go broke.  
  • Reply 15 of 21
    dbvapor said:
    Wish we could put this genie back in the bottle.  I’m not cool with Apple creating content.  It’s going to divide their base or they’ll lose a good portion of their base if they push politics via “entertainment”.  Netflix is feeling the burn after going “woke”.  Go woke go broke.  
    Have to agree with this. Apple is great as a platform provider. Not a content provider. 

    Apple has balanced well as something for everyone. 

    But their morals and politics don’t float well with everyone. At least it’s just a side gig. 
    AppleExposed
  • Reply 16 of 21
    zoetmbzoetmb Posts: 2,490member
    Apple only wants to put them in theaters for a few days for 1) a money grab, and 2) to be considered for Oscars.  Sad that Apple wants to join the douchebags of Hollywood in which they give each other fake awards after patting themselves on the back, while the rest of the real working world does not care about their politically charged award show. Winning an Oscar does not make you a player in Hollywood.  No one is really interested in Apple's boring offerings.  Do millennials really want to watch the progression of an elephant?
    Putting them in a few arthouses for a few days is no money grab.  In fact, they'll probably lose money on it.   A typical arthouse today has far fewer than 100 seats.   These aren't films that are going to attract big audiences.   

    And while Oscar ratings do drop every year, you really have no idea whether the rest of the real working world cares about it or not.   And by the way, do you know what (good) artists do?   They make statements about the world.  That includes politics.  You might not like their politics, but that's really your problem.  

    It's also quite strange to me that you seem to hate Hollywood when your name is "disneylandman" because if anything personifies Hollywood today, it's Disney, with ownership of everything Disney, ABC, 20th Century Fox (including Fox2000 and Fox Searchlight), Marvel, Lucasfilm, the Muppets, Pixar, most of Hulu, 20CFox Television, FX Networks, Freeform, Blue Sky, ESPN, 73% of National Geographic, Star India and a bunch of other stuff.  
    AppleExposedStrangeDaystycho_macuserwatto_cobra
  • Reply 17 of 21
    AppleExposedAppleExposed Posts: 1,677unconfirmed, member
    dbvapor said:
    Wish we could put this genie back in the bottle.  I’m not cool with Apple creating content.  It’s going to divide their base or they’ll lose a good portion of their base if they push politics via “entertainment”.  Netflix is feeling the burn after going “woke”.  Go woke go broke.  
    Have to agree with this. Apple is great as a platform provider. Not a content provider. 

    Apple has balanced well as something for everyone. 

    But their morals and politics don’t float well with everyone. At least it’s just a side gig. 

    People are so terrified of women nowadays it's depressing.

    If I ran the content department I'd cover both sides.
    StrangeDays
  • Reply 18 of 21
    Apple only wants to put them in theaters for a few days for 1) a money grab, and 2) to be considered for Oscars.  Sad that Apple wants to join the douchebags of Hollywood in which they give each other fake awards after patting themselves on the back, while the rest of the real working world does not care about their politically charged award show. Winning an Oscar does not make you a player in Hollywood.  No one is really interested in Apple's boring offerings.  Do millennials really want to watch the progression of an elephant?
    What on earth are you smoking? You couldn’t be more wrong about “but cash grab!” Limited runs in select cities isn’t to grab cash, it’s to become Oscar eligible, period. 

    As for the rest of your curious tirade...sounds like you’re the one who is political but just don’t like it when other people are too. Tough toothpicks. I bet you have a DVD collection despite all your rage at hollywood, huh?

    Also, if you’re not interested in documentaries that’s your choice. Millions and millions of people enjoy them. Have fun at Transformers. 
    edited September 30 watto_cobra
  • Reply 19 of 21


    Apple only wants to put them in theaters for a few days for 1) a money grab, and 2) to be considered for Oscars.  Sad that Apple wants to join the douchebags of Hollywood in which they give each other fake awards after patting themselves on the back, while the rest of the real working world does not care about their politically charged award show. Winning an Oscar does not make you a player in Hollywood.  No one is really interested in Apple's boring offerings.  Do millennials really want to watch the progression of an elephant?
    Very true.  I wish Apple would be more focused on providing entertainment for everyone and not trying to impress liberal Hollywood elites.  It’s a shame they have moved in this direction.  (Hard to believe anyone would be interested in watching Oprahs #MeToo Documentary).   
    OMG, the snowflake syndrome with you people is absurd. You absolutely cannot stand it that non-white-straight-males are reaching social and civil equality, can you? I’m not an Oprah fan but there is no sane reason on earth for me not to want to see her communicate her message to her audience. 

    So what is “entertainment for everyone” to you? War movies? 

    Trash, man, indeed.. 
    edited September 30 watto_cobraCloudTalkin
  • Reply 20 of 21

    And the whole plus thing... everyone has a plus next to their streaming product now. Come on Apple, Think Different again. 
    Er, Apple+ was a thing before Disney+. 
    edited September 30 watto_cobra
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