Apple reportedly planning PRODUCT(RED) Apple Watch Series 5
A brief mention in an unspecified Apple product database has sparked speculation that a PRODUCT(RED) version of the Apple Watch may soon be released.
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Apple has previously released a PRODUCT(RED) sports band, but not an Apple Watch
Apple is potentially planning to release a PRODUCT(RED) version of its Apple Watch Series 5, which, if true, would mark the first time any Apple Watches have been offered in this form. The company did previously release a PRODUCT(RED) sport loop band in November 2018.
The claim comes from French publication WatchGeneration which does repeatedly stress that most of its information is speculation -- but not all.
According to the publication, a mention was found in an unspecified Apple database but was subsequently removed. The mention was apparently a reference number that was different to other PRODUCT(RED) items that WatchGeneration refers to as "bracelets," or bands.
The site also says that it believes the specific color would be close to that of the iPod touch, which got a PRODUCT(RED) version in May 2019.
PRODUCT(RED) is a partnership between (RED) and companies ranging from Apple to Nike, all of whom are raising awareness and funds for the treatment of HIV/AIDS. Up to half of the profits from a PRODUCT(RED) item are donated to the project. Apple says it has donated over $220 million since the project began 13 years ago.
Currently Apple sells PRODUCT(RED) versions of the iPhone, iPod touch, assorted iPhone and iPad cases and sleeves, Apple Watch sport bands, plus Beats headphones and portable speakers. It does not currently offer a PRODUCT(RED) iPad, Mac, AirPods or Apple Watch.
Apple has previously released a PRODUCT(RED) sports band, but not an Apple Watch
Apple is potentially planning to release a PRODUCT(RED) version of its Apple Watch Series 5, which, if true, would mark the first time any Apple Watches have been offered in this form. The company did previously release a PRODUCT(RED) sport loop band in November 2018.
The claim comes from French publication WatchGeneration which does repeatedly stress that most of its information is speculation -- but not all.
According to the publication, a mention was found in an unspecified Apple database but was subsequently removed. The mention was apparently a reference number that was different to other PRODUCT(RED) items that WatchGeneration refers to as "bracelets," or bands.
The site also says that it believes the specific color would be close to that of the iPod touch, which got a PRODUCT(RED) version in May 2019.
PRODUCT(RED) is a partnership between (RED) and companies ranging from Apple to Nike, all of whom are raising awareness and funds for the treatment of HIV/AIDS. Up to half of the profits from a PRODUCT(RED) item are donated to the project. Apple says it has donated over $220 million since the project began 13 years ago.
Currently Apple sells PRODUCT(RED) versions of the iPhone, iPod touch, assorted iPhone and iPad cases and sleeves, Apple Watch sport bands, plus Beats headphones and portable speakers. It does not currently offer a PRODUCT(RED) iPad, Mac, AirPods or Apple Watch.
Comments
But the reality is that AIDS research is already disproportionally funded based on the health burden compared to other diseases (heart disease, emphysema, arthritis, etc..)
https://www.washingtonpost.com/news/wonk/wp/2015/07/17/why-the-diseases-that-cause-the-most-harm-dont-always-get-the-most-research-money/
It would be nice if Apple broadened its efforts to include something(s) else
as for Product RED… every one of Apple's RED products has been freaking gorgeous. But I believe their marketing budget equals or surpasses what they actually accumulate in charitable dollars? It's kind of nonsense.
In the UK we spend more money on breast cancer research than we do on prostate cancer research, and one man gets prostate cancer or dies from it every 45 minutes. There's an imbalance there, but it will be corrected as and when it's needed. Perhaps the PRODUCT(RED) money will go towards a different cause once we feel we've dealt with HIV? I dunno.
I guess the reason why they produce PRODUCT(RED) models is to raise awareness. If Apple merely donated $220m over the past 13 years, people would grumble about it, and how the money should go to shareholders or fixing bugs or whatever. This way it gives people an optional extra colour and they get to think their purchase means they're helping someone else.
That an org gives back is what's important.
I totally understand the sentiment that leads one to question why more funding decisions, including charitable ones, aren't based on need, logic, humanity, solving real issues, data-driven assessments, cost-vs-benefit, greater good, etc. If only life were that simple and unencumbered by the plethora of competing priorities and competing value systems. You could easily argue that the billions of dollars saved by acquiring one less F35 fighter for the US Air Force or one less Virginia class fast attack submarine for the US Navy could be directed to federally funded medical research for heart disease. Would the Air Force miss one plane or the Navy miss one submarine in terms of the big picture of national security. Absolutely not. But would this funding compromise ever be considered by the people controlling the purse strings? Absolutely not.
Like it or not, humans are tribal at many levels and all live in isolated silos competing for limited resources. Nobody has a global perspective or can apply universally unbiased value judgements across any domain, especially when it comes to funneling cold hard cash to fund specific investments. If you want cash, you've got to fight for it and come up with a way to get it. The PRODUCT(RED) folks came up with a way, people like it, and good for them. Nothing is stopping other causes from coming up with their own strategies and campaigns to fund their cause, so it's not fair to suggest that the success that PRODUCT(RED) has earned should be repurposed for some other cause.
...by you. Do you not see how having one more color choice has nothing to do with whether you think it’s desirable? Desire is subjective.