Apple stock reaches record high of $300 per share

Posted:
in AAPL Investors
Following relatively steady gains across 2019, Apple's stock price hit an all-time high during the first day of trading in 2020, closing just north of $300 at the bell.




Shares of AAPL closed at $300.35 on Thursday, up from a low of $142.19 recorded on Jan. 3, 2019. Prices continue to rise in after-hours trading, with the stock sitting just shy of $301 at the time of writing.

At the opening of 2019, Apple issued a rare guidance revision warning investors of slower revenue growth due to lower than expected iPhone sales during the typically gangbusters holiday quarter. The note, penned by CEO Tim Cook, said the company was targeting revenues of $84 billion, short of a previous guidance range between $89 billion and $93 billion.

"Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall to our guidance and for much more than our entire year-over-year revenue decline," Cook said at the time. "While Greater China and other emerging markets accounted for the vast majority of the year-over-year iPhone revenue decline, in some developed markets, iPhone upgrades also were not as strong as we thought they would be."

Apple posted revenues of $84.3 billion for its first final quarter of 2019, down from a record high of $88.3 billion in 2018. Increased services, Mac and wearables segment revenues hit all-time highs but were not enough to offset a 15% year-over-year decline in iPhone earnings.

Despite early troubles, Apple bounced back in the second and third quarters before posting a record fourth quarter performance on the back of immense gains in wearables and continued services growth.

Halfway through the year, skittish investors caused AAPL to dip on blowback from President Donald Trump's China tariffs and antitrust investigations in the U.S. and European Union, but prices leveled out in the fall.

More recently, Apple's solid slate of iPhone products, which include a healthy mix of affordable models, and Cook's constant lobbying of Trump helped bolster investor confidence in the company's performance.
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Comments

  • Reply 1 of 42
    SoliSoli Posts: 10,038member
    Over 1/3rd of the way to becoming a 2 trillion dollar company since it hit 1 trillion! Amazing!
    edited January 2020 StrangeDayswatto_cobranetmage
  • Reply 2 of 42
    maestro64maestro64 Posts: 5,043member
    With a Market Cap of 1.3T. a number which many said would never happen since it defines the laws of large numbers. Now I am a bit concern it maybe over hyped.
  • Reply 3 of 42
    I'm happy. Is it overvalued now, or was it just undervalued earlier this year? No one really knows. I just hope there is a noticable hike in dividends next year.
    watto_cobra
  • Reply 4 of 42
    apple ][apple ][ Posts: 9,233member
    maestro64 said:
    With a Market Cap of 1.3T. a number which many said would never happen since it defines the laws of large numbers. Now I am a bit concern it maybe over hyped.
    I'm not.
    StrangeDayswatto_cobra
  • Reply 5 of 42
    mknelsonmknelson Posts: 1,145member
    I just wish I could recall the name of the investment advisor who tried to talk me out of buying shares in the spring of 2009.

    $123 a share pre split (about $17.57 based on the current value)

    Too conservative he said!   :D
    minicoffeeSpamSandwichwatto_cobratrashman69ramanpfaffgotwakerundhvidnetmage
  • Reply 6 of 42
    fastasleepfastasleep Posts: 6,452member
    mknelson said:
    I just wish I could recall the name of the investment advisor who tried to talk me out of buying shares in the spring of 2009.

    $123 a share pre split (about $17.57 based on the current value)

    Too conservative he said!   :D
    I had a guy at UBS do the same around 2012 or so. Tried to get me to reconsider AAPL which he referred to as a “media darling” and was like “have you heard of a company called Qualcomm?” LOL. 
    watto_cobra
  • Reply 7 of 42
    Hit $311.94 in after hours trading today. Unbelievable. If this continues, I’ll have literally double what I was planning on retiring with.
    edited January 2020 watto_cobra
  • Reply 8 of 42
    cg27cg27 Posts: 221member
    We ain’t seen nothin’ yet, Apple’s just getting started on delivering secure synergies.  Wait til people wake up about home privacy and switch to Apple for HomeKit and HomePod (yup, future versions) rather than Ring/Amazon and Nest/Google.  I for one keep patiently waiting for the right HomeKit security devices, and 2020 seems to be the year.  CES should have some good surprises.  The 14” MBP will be phenomenal.  Whether or not 5G is more sizzle than steak remains to be seen, but either way Apple will be riding a multi-year super cycle.  There’s no “law” that precludes $2T.  Hoping for a 3 for 1 split this year, which helps psychologically.  Only concern is consumer fatigue, today’s Apple products are so good and last so long that it gets harder to justify upgrades.


    StrangeDayswatto_cobrafastasleepMacProrundhvid
  • Reply 9 of 42
    Soli said:
    Over 1/3rd of the way to becoming a 2 trillion dollar company! Amazing!
    Actually, starting from $0, it's 2/3 the way to $2T.
    watto_cobraurahara
  • Reply 10 of 42
    maestro64 said:
    With a Market Cap of 1.3T. a number which many said would never happen since it defines the laws of large numbers. Now I am a bit concern it maybe over hyped.
    I’m just going to guess, but “success follows success” in the stock market. No one wants to get left out of a big run up. When you hear everyone talking about “hey, I’m getting into Apple’s stock now! Have you seen it recently?!”... then it’s time to sell.

    *NOTE:  I do not ever provide financial advice. Do your own homework.
    edited January 2020 watto_cobra
  • Reply 11 of 42
    eriamjheriamjh Posts: 1,750member
    Noice.  Bring on the split or increase the dividend.   Or both.  
    watto_cobraramanpfaff
  • Reply 12 of 42
    eriamjh said:
    Noice.  Bring on the split or increase the dividend.   Or both.  
    No need. The stock is climbing like gangbusters right now. Touch anything and the market gets nervous.
    watto_cobra
  • Reply 13 of 42
    lkrupplkrupp Posts: 10,557member
    Not bad for a failed company with one foot in the grave and the other on a banana peel. How Apple has succeeded without taking the advice of the armchair CEOs who constantly issue their requirements for success we’ll never know. All we know is Apple did it its way.
    Rayz2016netmage
  • Reply 14 of 42
    lkrupplkrupp Posts: 10,557member
    maestro64 said:
    With a Market Cap of 1.3T. a number which many said would never happen since it defines the laws of large numbers. Now I am a bit concern it maybe over hyped.
    Well, Microsoft is hot on Apple’s heels. Do you consider Microsoft to be defying the laws of large numbers too? Are you a bit concerned Microsoft may be overhyped too? Or does only Apple shake your confidence while Microsoft is the real deal?
    Rayz2016
  • Reply 15 of 42
    flydogflydog Posts: 1,140member
    Hit $311.94 in after hours trading today. Unbelievable. If this continues, I’ll have literally double what I was planning on retiring with.
    No it did not.
    chabig
  • Reply 16 of 42
    flydog said:
    Hit $311.94 in after hours trading today. Unbelievable. If this continues, I’ll have literally double what I was planning on retiring with.
    No it did not.
    I think it was supposed to say $301.94. Just my guess. I know it finished at 301 and change in after hours. 
  • Reply 17 of 42
    SpamSandwichSpamSandwich Posts: 33,407member
    flydog said:
    Hit $311.94 in after hours trading today. Unbelievable. If this continues, I’ll have literally double what I was planning on retiring with.
    No it did not.
    I think it was supposed to say $301.94. Just my guess. I know it finished at 301 and change in after hours. 
    No, it hit $311.94 but did not settle at that price. I meant what I wrote.
    eriamjh
  • Reply 18 of 42
    Soli said:
    Over 1/3rd of the way to becoming a 2 trillion dollar company! Amazing!
    Actually, starting from $0, it's 2/3 the way to $2T.
    You obviously did not understand @soli’s post.

    Selective quoting on your part does not help.
    SpamSandwich
  • Reply 19 of 42
    I remember all of those analysts in 2019 with their doom and gloom predictions, while I kept buying. I figured it would hit 300 sometime in late March, I never saw it coming this soon. The wearables took everybody by surprise. 
    netmage
  • Reply 20 of 42
    Hit $311.94 in after hours trading today. Unbelievable. If this continues, I’ll have literally double what I was planning on retiring with.
    It’s like DiskDoubler for stocks.
    fastasleepSpamSandwich
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