Apple launching program to store content closer to consumers

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  • Reply 21 of 36
    payecopayeco Posts: 581member
    ISP’s certainly benefits, but...

    Doesn’t Netflix pay ISP’s for this ability?  Does Apple?


    No, Netflix doesn’t. They supply the hardware for the caching but they don’t pay the ISP for it. 
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  • Reply 22 of 36
    gatorguygatorguy Posts: 24,769member
    payeco said:
    ISP’s certainly benefits, but...

    Doesn’t Netflix pay ISP’s for this ability?  Does Apple?


    No, Netflix doesn’t. They supply the hardware for the caching but they don’t pay the ISP for it. 
    Has it changed recently then? At one point Netflix WAS paying and I didn't see where they no longer do. 
    https://www.theverge.com/2017/3/20/14960154/netflix-net-neutrality-stances-timeline
    https://www.wsj.com/articles/netflix-agrees-to-pay-comcast-to-improve-its-streaming-1393175346
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  • Reply 23 of 36
    asdasdasdasd Posts: 5,686member

    asdasd said:
    Apple definitely need to up their game on the Apple TV. Netflix starts immediately for me with no buffering. On the same network (about 30 Mbps) the Apple TV buffers for about 10-20 seconds, sometimes doesn’t connect at all and will rebuffer during the episode a few times. I’ve turned the settings to 1K HD SDR at 50hz, pretty low quality by today’s standards, to no avail. 
    That doesn’t sound normal, I’ve never seen buffering like that on Apple TV content, whether it’s TV+ or iTunes rentals. 
    The rentals work fine, not sure what is up with the streaming.
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  • Reply 24 of 36
    DAalsethdaalseth Posts: 3,297member
    Will having “content” data stored at an ISP relieve Apple from involvement or at least some pressure in turning over usage data to law enforcement while making it easier for law enforcement to muscle local ISP?
    I read this as likely to only be streamed, or downloaded content. I wouldn't think things like mail texts, or web sites would be involved. For one thing while this would benefit streaming music or movies, the mail, texts, etc., are so small that it would no make any noticeable difference to download speeds.
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  • Reply 25 of 36
    gatorguy said:
    Will having “content” data stored at an ISP relieve Apple from involvement or at least some pressure in turning over usage data to law enforcement while making it easier for law enforcement to muscle local ISP?

    From the description this is not personal data like email or photos, etc being cached (of course) but instead streaming content. If law enforcement would want to know what movies you watched on Apple TV or + (why and why would you care?) Apple will have those records. If you accept the app defaults it will be fairly detailed records.
    https://support.apple.com/en-us/HT208511

    It would be proper to assume Apple would have to share some data about you with the ISP, presumably anonymized, in order to deliver the service but not clear whether/what they do. That little bit of "sharing" if needed wouldn't concern me anyway.



    True.   But I worry more about the slippery slope for organizations less ethical and less concerned about privacy than Apple.  And it sounds like even Apple is being very cautious in how and to whom they open these doors.
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  • Reply 26 of 36
    razorpitrazorpit Posts: 1,796member
    apple really should dog food this idea and use it in apple stores.

    nothing worse than having to restore an iphone in an apple store. it is so slow due to the over taxed bandwidth. worse than even doing it over cellular.

    at least in the australian stores.
    I think you are experiencing a different issue. I would be very nervous if my personal data were cached on any local server, encrypted or not.
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  • Reply 27 of 36
    razorpitrazorpit Posts: 1,796member

    BigDann said:
    While this is important for the rent and purchase of content.

    The customers own and purchased content ideally should be stored in a closer space i.e. ones home! That way the multiple devices within it can access the content locally than having to reach across the internet to gain access to it.

    Ideally, one can set a rule to replicate the content either way so a seamless image of ones stuff is present locally and within an iCloud server.

    Hopefully the pendulum swings back to home servers again!
    You can do this now with iTunes. Download it to one computer, and use Home Sharing across the network to stream it from that one computer.
    Apple does a terrible job of promoting this.

    I think their problem is A.) most normal households don't have the storage space for an iTunes library with movies. B.) competitors could use that feature as a sign of failure that "Apple servers are not able to keep up with demand."

    While I have my primary iTune library setup to download every purchase, rarely does anyone in our household access that content. I can count on one hand how often that is done, excluding our use of Plex. My kids stream all iTunes content.
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  • Reply 28 of 36
    This is a legit question, not political posturing:  would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers?  By guess is that it would, right?  
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  • Reply 29 of 36
    gatorguygatorguy Posts: 24,769member
    This is a legit question, not political posturing:  would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers?  By guess is that it would, right?  
    Not unless Amazon and Netflix get tossed into the same review pot (and I think Google as well). They do the same. 
    https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience
    edited February 2020
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  • Reply 30 of 36
    gatorguy said:
    This is a legit question, not political posturing:  would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers?  By guess is that it would, right?  
    Not unless Amazon and Netflix get tossed into the same review pot (and I think Google as well). They do the same. 
    https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience
    Right, but doesn't that fit the definition of companies creating "fast lanes" on the Internet that favors them over their competitors?
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  • Reply 31 of 36
    gatorguygatorguy Posts: 24,769member
    gatorguy said:
    This is a legit question, not political posturing:  would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers?  By guess is that it would, right?  
    Not unless Amazon and Netflix get tossed into the same review pot (and I think Google as well). They do the same. 
    https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience
    Right, but doesn't that fit the definition of companies creating "fast lanes" on the Internet that favors them over their competitors?
    Net Neutrality died a tragic death. 
    https://www.nytimes.com/2018/06/11/technology/net-neutrality-repeal.html
    GeorgeBMac
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  • Reply 32 of 36
    gatorguy said:
    This is a legit question, not political posturing:  would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers?  By guess is that it would, right?  
    Not unless Amazon and Netflix get tossed into the same review pot (and I think Google as well). They do the same. 
    https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience
    Right, but doesn't that fit the definition of companies creating "fast lanes" on the Internet that favors them over their competitors?
    Not really, no, because it isn’t the ISP prioritizing packets and slowing others. It’s data caching by putting servers closer to end users. If every willing content provider can do this I don’t see the issue. It becomes faster to me as a user due to proximity, not due to slowing my packets going elsewhere. 
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  • Reply 33 of 36
    apple really should dog food this idea and use it in apple stores.

    nothing worse than having to restore an iphone in an apple store. it is so slow due to the over taxed bandwidth. worse than even doing it over cellular.

    at least in the australian stores.
    And how would that store’s closest server know to cache your personal backup closer to it? It wouldn’t.  This isn’t for iCloud backups. 
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  • Reply 34 of 36
    tipootipoo Posts: 1,166member
    Don't know if this will be the first application, but improving Siri latency would certainly be a big boon. 
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  • Reply 35 of 36
    tipoo said:
    Don't know if this will be the first application, but improving Siri latency would certainly be a big boon. 
    That has literally nothing to do with any of this. 
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  • Reply 36 of 36
    I don't think Akamai is loosing here, they have by far the most superior infrastructure than what Apple/Amazon/Netflix may ever dream to build out, they spent last 20 years on it and Apple/Amazon do rely on Akamai daily when they need real fast delivery, both boasting their "better" CDN approach in parallel. If anything, Akamai will win from Apple's drawing attention to their field. Go buy Akamai stock.
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