Apple definitely need to up their game on the Apple TV. Netflix starts immediately for me with no buffering. On the same network (about 30 Mbps) the Apple TV buffers for about 10-20 seconds, sometimes doesn’t connect at all and will rebuffer during the episode a few times. I’ve turned the settings to 1K HD SDR at 50hz, pretty low quality by today’s standards, to no avail.
That doesn’t sound normal, I’ve never seen buffering like that on Apple TV content, whether it’s TV+ or iTunes rentals.
The rentals work fine, not sure what is up with the streaming.
Will having “content” data stored at an ISP relieve Apple from involvement or at least some pressure in turning over usage data to law enforcement while making it easier for law enforcement to muscle local ISP?
I read this as likely to only be streamed, or downloaded content. I wouldn't think things like mail texts, or web sites would be involved. For one thing while this would benefit streaming music or movies, the mail, texts, etc., are so small that it would no make any noticeable difference to download speeds.
Will having “content” data stored at an ISP relieve Apple from involvement or at least some pressure in turning over usage data to law enforcement while making it easier for law enforcement to muscle local ISP?
From the description this is not personal data like email or photos, etc being cached (of course) but instead streaming content. If law enforcement would want to know what movies you watched on Apple TV or + (why and why would you care?) Apple will have those records. If you accept the app defaults it will be fairly detailed records. https://support.apple.com/en-us/HT208511.
It would be proper to assume Apple would have to share some data about you with the ISP, presumably anonymized, in order to deliver the service but not clear whether/what they do. That little bit of "sharing" if needed wouldn't concern me anyway.
True. But I worry more about the slippery slope for organizations less ethical and less concerned about privacy than Apple. And it sounds like even Apple is being very cautious in how and to whom they open these doors.
apple really should dog food this idea and use it in apple stores.
nothing worse than having to restore an iphone in an apple store. it is so slow due to the over taxed bandwidth. worse than even doing it over cellular.
at least in the australian stores.
I think you are experiencing a different issue. I would be very nervous if my personal data were cached on any local server, encrypted or not.
While this is important for the rent and purchase of content.
The customers own and purchased content ideally should be stored in a closer space i.e. ones home! That way the multiple devices within it can access the content locally than having to reach across the internet to gain access to it.
Ideally, one can set a rule to replicate the content either way so a seamless image of ones stuff is present locally and within an iCloud server.
Hopefully the pendulum swings back to home servers again!
You can do this now with iTunes. Download it to one computer, and use Home Sharing across the network to stream it from that one computer.
Apple does a terrible job of promoting this.
I think their problem is A.) most normal households don't have the storage space for an iTunes library with movies. B.) competitors could use that feature as a sign of failure that "Apple servers are not able to keep up with demand."
While I have my primary iTune library setup to download every purchase, rarely does anyone in our household access that content. I can count on one hand how often that is done, excluding our use of Plex. My kids stream all iTunes content.
This is a legit question, not political posturing: would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers? By guess is that it would, right?
This is a legit question, not political posturing: would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers? By guess is that it would, right?
This is a legit question, not political posturing: would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers? By guess is that it would, right?
This is a legit question, not political posturing: would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers? By guess is that it would, right?
This is a legit question, not political posturing: would this get regulatory scrutiny under "net neutrality" since it's Apple (a service provider) and the ISP collaborating to improve Apple's access to customers? By guess is that it would, right?
Right, but doesn't that fit the definition of companies creating "fast lanes" on the Internet that favors them over their competitors?
Not really, no, because it isn’t the ISP prioritizing packets and slowing others. It’s data caching by putting servers closer to end users. If every willing content provider can do this I don’t see the issue. It becomes faster to me as a user due to proximity, not due to slowing my packets going elsewhere.
apple really should dog food this idea and use it in apple stores.
nothing worse than having to restore an iphone in an apple store. it is so slow due to the over taxed bandwidth. worse than even doing it over cellular.
at least in the australian stores.
And how would that store’s closest server know to cache your personal backup closer to it? It wouldn’t. This isn’t for iCloud backups.
I don't think Akamai is loosing here, they have by far the most superior infrastructure than what Apple/Amazon/Netflix may ever dream to build out, they spent last 20 years on it and Apple/Amazon do rely on Akamai daily when they need real fast delivery, both boasting their "better" CDN approach in parallel.
If anything, Akamai will win from Apple's drawing attention to their field. Go buy Akamai stock.
Comments
https://www.theverge.com/2017/3/20/14960154/netflix-net-neutrality-stances-timeline
https://www.wsj.com/articles/netflix-agrees-to-pay-comcast-to-improve-its-streaming-1393175346
True. But I worry more about the slippery slope for organizations less ethical and less concerned about privacy than Apple. And it sounds like even Apple is being very cautious in how and to whom they open these doors.
Apple does a terrible job of promoting this.
I think their problem is A.) most normal households don't have the storage space for an iTunes library with movies. B.) competitors could use that feature as a sign of failure that "Apple servers are not able to keep up with demand."
While I have my primary iTune library setup to download every purchase, rarely does anyone in our household access that content. I can count on one hand how often that is done, excluding our use of Plex. My kids stream all iTunes content.
https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience
https://www.nytimes.com/2018/06/11/technology/net-neutrality-repeal.html