Okay, but in India a flagship OnePlus 8 that launched in Q2 2020 is only Rs 41,999 ($556 USD) and an iPhone SE is Rs 42,499 ($562 USD). So it's not much of a surprise when other flagships aren't even in that price bracket.
What exactly is your point about the ultra-premium market segment?
The point is - the line is drawn "arbitrarily" to make Apple's position in India "look" better. It is just pure optics and NOTHING else in the context of smartphone market in India. Despite this, we have people like lkrupp, who keep complaining that Apple get ONLY negative press day in, day out.
Is it drawn arbitrarily or drawn purposely to make Apple’s position look better? It can’t be both.
If you fee there are better demarcation points based on price and device options for the Indian smartphone market I’m sure we’re all open to see them, but $500 and up for luxury and $700 and up for ultra-luxury sounds pretty reasonable to me.
What’s the alternative? We remove these terms and just look at the smartphone market as a whole? Is it really fair to look at $50 smartphones with the same “optics” as $1200 smartphone? Are they really the same buyer to you?
Well, in the context of Indian smartphone market, anything above Rs. 30,000 ($400) is a premium phone. And OnePlus is THE leader in this segment for last couple of years. And IDC definitely has this data as well. In order to make Apple look good, the line is drawn just above the best selling OnePlus phones price point.
Using your previous comment about how shittyApple's sales are in India because “97.8%” of the total smartphone market is Android, how much of the total smartphone market is the $400 OnePlus? Are they not shit since the sales of the OnePlus would be an even smaller percentage of total smartphone sales?
Well, don't you think OnePlus (an underdog in the grand scheme of things) doing "BETTER" than Apple is an achievement in itself, considering that they are selling "premium" phones ONLY like Apple???? And OnePlus is NOT an independent brand. They are a sub-brand of BBK electronics. BBK has about 45%+ share in smartphone sales in India (not bad, right?).
Few more meaningful numbers for you to chew, from the IDC report in the context of smartphone market in India:
1. Total smartphones shipped in India in Q1 2020 - 32.5 million
2. Percentage of smartphones shipped with price > $300 - 5.6% (1.82 million)
3. Percentage of smartphone shipped with price > $500 - 1.8% (585,000)
4. Apple's share of smartphones shipped with price > $500 - 62.7% (366,795).
Just read those numbers and come to your own conclusion on Apple's GREAT achievement that the title of this article is boasting about.
There are lies, damn lies and statistics.
So, India's market is 92.8% units sold under $300, which by my calculation, is 30.16 million units under $300. But I'll bet the bulk of those are much cheaper than that.
Apple selling into the 2/3 of the market that generates much better margins, isn't actually a bad way of doing business, given that they it's quite possible that Apple makes mores profits than BBK's 45% unit share does.
Comments
Apple selling into the 2/3 of the market that generates much better margins, isn't actually a bad way of doing business, given that they it's quite possible that Apple makes mores profits than BBK's 45% unit share does.
But of course, that is just speculation.