One risk is access to adult titles Apple would not allow in the store (not kid safe). Maybe they are not there today, but opening up this category presents new risks.
Apple openly advertises streamed content "not intended for children" on AppleTV. Somehow users adapt to it.
What is stopping all the complaining companies from creating their own video game streaming devices and bypassing what they consider Apple’s restrictive App Store policies?
Say the companies do create their own video game streaming devices, what are the odds they will not allow other companies to create stores for games to be streamed to those devices?
It is easy to join the chant that Apple is being hostile to consumers when other companies are not willing to put their own money on the hardware line to do what Apple Has with iPhone and iPad. Facebook gave up on mobile phones because consumers did not want its spyware. Microsoft gave up on mobile phones because consumers did not its bloatware.
The complaining companies have decided hardware is too hard for them to pursue even when they promote their “must have” video game streaming services. Yes, Microsoft has Xbox. Would Microsoft allow Epic, Facebook, Google, Nvidia, Riot and others to create gaming services for Xbox? Would Epic allow companies to create and sell mods for Fortnite outside Epic’s store?
The complaining companies want a free ride. Let’s be honest here. Microsoft sees Apple’s hardware success and wants a piece of it for free. The same goes for Epic, Facebook, Google, Nvidia, Riot, etc. And, The complaining companies think there is an opportunity to collect the data Apple has prevented them from collecting. Microsoft’s interest in TikTok is 100% about data collection.
How long ago was AppleInsider reporting how Facebook and Google provided consumers with Enterprise Developer Licenses to bypass Apple’s security? I wonder if AppleInsider remembers the good old days when Microsoft promoted the PlayForSure DRM then created a better and exclusive DRM for itself?
I wonder if AppleInsider remembers publishing articles about Facebook experimenting on its customers subliminally to make them sad or happy? And articles about Facebook monitoring everything about game players using Oculus headsets?
I wonder if AppleInsider remembers Google limiting the functionality of Google Maps on iOS unless Apple provided more user data? And how Google Maps for iOS miraculously improved when Apple created Apple Maps?
I wonder if AppleInsider remembers Publishing articles about Microsoft giving up on Mixer, Cortana and a chat bot, a social media app and more?
I wonder if AppleInsider wonders why Spotify has not created a music player or speaker for its music streaming service?
AppleInsider and others will never tell complaining companies to invest money and time no matter how hard to make their dreams come true because the chant is Apple is wrong for being successful and Apple should be willing to allow multi-billion dollar companies create their own stores to compete with the App Store on iPhones and iPads while ignoring the truth that these companies only want to mine and sell Apple’s customer data.
Microsoft needs to find ways to remain relevant. There is no doubt in my mind Satya Nadella will illegally pay the US Treasury to be allowed to buy parts of TikTok. And Microsoft will do and say whatever it can to gain unrestricted access to iPhones and iPads. Facebook wants unfettered access to Apple’s customers to sell ads and promote disinformation from everybody willing to pay money to do so.
Epic, Facebook, Google, Microsoft, Nvidia, Riot, Spotify, etc could successfully work within Apple’s App Store guidelines but they do not want to do that. They know that by going to AppleInsider, Axios, Bloomberg, CNBC, Facebook, Forbes, Fortune, MacRumors, New York Times, Twitter, Wall Street Journal, Washington Post, 9to5Mac, etc and the EU and US governments is time consuming but the effort is pretty much free compared to spending billions to truly compete with Apple.
AppleInsider knows this to be true but it is easier for AppleInsider to tell people Apple is wrong while Epic, Facebook, Google, Microsoft, Nvidia, Riot are absolutely right to protest Apple’s restrictive policies.
I'll add EPIC just secure nearly $2 Billion in financing this week thus they plan to have an IPO. Let them build their streaming gaming service to compete and draw people to them, and if they financially see a value in Apple Gaming they can port some games to it.
If Apple were going to create a game streaming system, they would be building an ASi based backend passing Metal instructions to the client device. MS is fine with brute force video streams so that developers don't actually have to do anything, but what a waste of bandwidth.
An astute comment from a regular over at Arstechnica, and this originally was discussing Apple’s lead on AI, but also pertains to these AI/ML cloud gaming architectures.
Makes sense to me, as that is how servers work. Seems like a disingenuous argument. Which would I rather run some huge image processing algorithm on, my phone with a couple of cores that uses a battery, or some 80 core, 1.5 TB of RAM behemoth of a server running on redundant 240v AC electrical connections?
I was just going to down vote this, but I think it's important to say exactly why. Even if we ignore the privacy implications, the idea of sending huge amounts of data across a network to perform something that only takes milliseconds to calculate is a huge waste of time and effort. It will never be efficient and will always suffer from latency problems.
Farming stuff off to a central server for processing only ever makes sense when latency is not an issue and when the processing time is much greater than the data that has to be transferred to do the work. Working on live video data is the complete opposite.
Why would Apple leave that game streaming thing to Google or Microsoft while they can do it better than both?
Because, as today, Google and MS are doing better than Apple in gaming.
Thanks to Apple Silicon Apple is already years ahead on that. Besides, they can offer that streaming to all game developers who sell in the AppStore without alienating them and maintaining the rich content already on sale.
I don't think that Apple Silicon is the magic cure to the issue Apple has with the gaming business.
His sentence is not wrong. Apple CAN do better than both. Apple just doesn't care about gaming the same way they do hardware innovation.
My post is also right when I said ""as today, Google and MS are doing better than Apple in gaming", specifically when talking about cloud gaming.
Is Google really better at it, or are you fucking bullshitting us.
"The dominance of the major tech firms is very much in the news these days. Yet even mighty organizations sometimes make mistakes that we all can learn from. One such mistake may be the Google launch of Stadia, an online platform for streaming interactive games. Instead of buying games and special gaming hardware, Stadia users can simply pay a fee (reportedly $130 per year) and play with their internet connection and their computer. Yet take-up of Stadia to date has been quite meager, and very few third party game developers currently have games available on the platform. Is Stadia a mistake?"
...
"But the comments of third party game developers towards Stadia are revealing, and show that Google appears to be in the process of making a big mistake by underinvesting in Stadia. Developers charge that Google is offering little or no incentive for them to invest in developing games for the Stadia platform.[3] Since Stadia is brand new, and hasn’t yet been widely adopted, there isn’t much market pull for the platform. And Google has withdrawn from other initiatives in the past when the market for these offerings turned out to be disappointing (e.g., Google Hangouts, Google Health, Google Glass). So gaming companies don’t want to be investing, just when Google decides to head for the door."
What the fuck.
There are a number of articles that reflect the same point, that Stadia uptake is slow, even after Google added a free tier for two months.
Apple Arcade estimated to have 12 million subscribers by end of 2020.
Definitely looks like Apple is better at games than Google is...
Did you read my post? I said "as today, Google and MS are doing better than Apple in gaming, specifically when talking about cloud gaming". Did you noticed when I said "specifically when talking about cloud gaming". As bad as Google is / could be with Stadia, still better than Apple when talking about cloud gaming, since they don't have it. Apple is doing very good as a mobile gaming platform. A part from that, they are awful. Just look at the status of gaming in macOS and Apple TV, a device they try to push as a gaming console.
And I stated that Apple is better at games... ctt_zh said:
What is stopping all the complaining companies from creating their own video game streaming devices and bypassing what they consider Apple’s restrictive App Store policies?
Say the companies do create their own video game streaming devices, what are the odds they will not allow other companies to create stores for games to be streamed to those devices?
It is easy to join the chant that Apple is being hostile to consumers when other companies are not willing to put their own money on the hardware line to do what Apple Has with iPhone and iPad. Facebook gave up on mobile phones because consumers did not want its spyware. Microsoft gave up on mobile phones because consumers did not its bloatware.
The complaining companies have decided hardware is too hard for them to pursue even when they promote their “must have” video game streaming services. Yes, Microsoft has Xbox. Would Microsoft allow Epic, Facebook, Google, Nvidia, Riot and others to create gaming services for Xbox? Would Epic allow companies to create and sell mods for Fortnite outside Epic’s store?
The complaining companies want a free ride. Let’s be honest here. Microsoft sees Apple’s hardware success and wants a piece of it for free. The same goes for Epic, Facebook, Google, Nvidia, Riot, etc. And, The complaining companies think there is an opportunity to collect the data Apple has prevented them from collecting. Microsoft’s interest in TikTok is 100% about data collection.
How long ago was AppleInsider reporting how Facebook and Google provided consumers with Enterprise Developer Licenses to bypass Apple’s security? I wonder if AppleInsider remembers the good old days when Microsoft promoted the PlayForSure DRM then created a better and exclusive DRM for itself?
I wonder if AppleInsider remembers publishing articles about Facebook experimenting on its customers subliminally to make them sad or happy? And articles about Facebook monitoring everything about game players using Oculus headsets?
I wonder if AppleInsider remembers Google limiting the functionality of Google Maps on iOS unless Apple provided more user data? And how Google Maps for iOS miraculously improved when Apple created Apple Maps?
I wonder if AppleInsider remembers Publishing articles about Microsoft giving up on Mixer, Cortana and a chat bot, a social media app and more?
I wonder if AppleInsider wonders why Spotify has not created a music player or speaker for its music streaming service?
AppleInsider and others will never tell complaining companies to invest money and time no matter how hard to make their dreams come true because the chant is Apple is wrong for being successful and Apple should be willing to allow multi-billion dollar companies create their own stores to compete with the App Store on iPhones and iPads while ignoring the truth that these companies only want to mine and sell Apple’s customer data.
Microsoft needs to find ways to remain relevant. There is no doubt in my mind Satya Nadella will illegally pay the US Treasury to be allowed to buy parts of TikTok. And Microsoft will do and say whatever it can to gain unrestricted access to iPhones and iPads. Facebook wants unfettered access to Apple’s customers to sell ads and promote disinformation from everybody willing to pay money to do so.
Epic, Facebook, Google, Microsoft, Nvidia, Riot, Spotify, etc could successfully work within Apple’s App Store guidelines but they do not want to do that. They know that by going to AppleInsider, Axios, Bloomberg, CNBC, Facebook, Forbes, Fortune, MacRumors, New York Times, Twitter, Wall Street Journal, Washington Post, 9to5Mac, etc and the EU and US governments is time consuming but the effort is pretty much free compared to spending billions to truly compete with Apple.
AppleInsider knows this to be true but it is easier for AppleInsider to tell people Apple is wrong while Epic, Facebook, Google, Microsoft, Nvidia, Riot are absolutely right to protest Apple’s restrictive policies.
I'll add EPIC just secure nearly $2 Billion in financing this week thus they plan to have an IPO. Let them build their streaming gaming service to compete and draw people to them, and if they financially see a value in Apple Gaming they can port some games to it.
If Apple were going to create a game streaming system, they would be building an ASi based backend passing Metal instructions to the client device. MS is fine with brute force video streams so that developers don't actually have to do anything, but what a waste of bandwidth.
Could you explain how that would work and how it would be more efficient in terms of bandwidth than the Microsoft cloud streaming model? Would the game logic be processed in the cloud and the Metal instructions sent to the client device for processing / rendering, followed by a return trip to update the game logic engine in the Cloud, more processing there, followed by again sending Metal instructions to the client for processing / rendering etc. etc.? It's not clear how you think this would work or how it would be a less brute force approach.
Yep, you nailed it. Sending metal instructions to Apple hardware requires less bandwidth than sending streaming video, but it's possible I'm wrong about that. It probably depends on fidelity being equal in both, as a very compressed video stream might not take as much bandwidth as a high fidelity Metal instruction stream. There's also some machine learning / AI benefits to the upload instruction stream, given that there might be a lot of prediction occurring wrt to the player, but that is just speculation on my part.
Apple already figured out how to add a GPU over thunderbolt, which granted has inherently less latency than a long internet path, but it's essentially just a coax cable.
On the other hand, mixed reality would benefit, but at the same time, it should be stated that Apple prefers everything close to the hardware. Advertisers, on the other hand, do not and would love to be able have access to a realtime A/R system.
In 5G scenarios, QoE and QoS will potentially make it less important to have lots of on board resources.
But Apple, as I noted, already has the infrastructure in its iPhones to provide high quality rendering at high frame rate, and high resolution, and of note, they will have mmwave 5G this fall. Why would they not base streaming on Metal it if they were going to be creating a streaming game system for iPhone specifically?
The real question is how granular would the server farms be to support streaming games in Metal at lowest latency? 5G doesn't solve the backhaul latency, only the transaction latency on a 5G network. In essence, to cut down latency, you need to have the server as close to the client as possible, possibly in the in the same community.
1 milisecond would be the minimum time required up and down to the cloud for a server 90 miles distant. Then you have a frame rate of 16 ms for 60 fps, and your transaction latency in the 5G network. The balance of that is the time you have to calculate and output a single frame.
Maybe that is 14 milliseconds maximum, for the backend to create a single frame and output it to the client. Still, I expect that Metal could reduce the amount of bandwidth significantly, but as I'm not a developer, I don't know how significant those savings would be.
Needless to state, Apple would have a technical advantage over MS, et al, if they created a streaming game platform based on Metal.
Backhaul shouldn't be a problem if the carrier hardware is in place and actually ready to cater to gaming/video/VR/AR demands etc.
We are already seeing ICT hardware capable of 48 Tbit/s over a single fibre to be able to satisfy high bandwidth ultra fast connections.
Sunrise has been operating its 5G 4K gaming service in Switzerland since last year.
There is a possibility that low to mid range phones might become gaming drivers even without being gaming phones. Especially those with larger screens and bigger batteries.
It will be up to the providers (as opposed to gamers) to keep their hardware upgraded to create a lag free experience.
It's still early days but game streaming platforms are becoming more widespread and getting better. 5G can give the platforms more chance of success.
Fuck, always with the 5G sales pitch...
You do realise that the entire cloud based gaming roll out is geared towards 5G, don't you?
It cannot reach its full potential without it.
What on earth were you thinking?
4.5G just cannot fulfil the potential of cloud based high bandwidth gaming.
Which is why I pointed out QoE and QoS. It is baked into 5G. Along with network slicing.
There is no 'sales pitch', just reality.
You also realise that 5G absolutely depends on ultrafast fibre backhaul, right? And that during 2020 virtually all Chinese 5G installations will be SA and existing NSA installations will be upgraded to support SA.
That is what will allow cloud based gaming to progress.
You may be correct that it needs 5G AND a local server to get the latency down, but playing at 60 to 130 ms, and even slower, would be an awful experience, and that's typical for Stadia on "basic" 35 Mbps networks. If anything, my back of the envelope calculation of 16 ms and 60fps doesn't even appear possible, and PC gamers are used to essentially no latency and up to 1000 fps.
"The Washington Post’s Gene Park, who reviewed the console on a computer, a 4K television, and a Google Pixel smartphone, described “horrendous latency” and “buggy, quick” cuts while playing games on anything other than the Pixel. For each test, Park said his internet speeds were higher than Stadia’s recommended 35 Mbps. Forbes reported“periodic stuttering issues with massive resolution and frame drops” while hooked up to internet speeds that ranged between 200 and 350 Mbps".
Meh, Apple is absolutely correct to disallow game streaming, at least for the near term.
Tmay, there's been a lot of changes since the service first launched last November. You really should look at reviews much more recent.
"There is something undeniably cool about playing a game like Doom Eternal on a MacBook that can barely handle Chrome on a good day... With the right internet connection, games looks phenomenal. The games we’ve tested look about as good as XBox One X or PS4 Pro.
If your internet is dodgy, the first thing to go is your resolution, then your gameplay. When I was near my router, the games I played performed flawlessly. I listened to Spotify, streamed YouTube TV, and played the game, but my connection remained stable. In fact, in a dozen or so hours of testing, I only experienced a handful of quality drops and brief input stutter, and each recovered in a matter of seconds... When I moved to the furthest corner of my house, it was a different story. Stadia was nearly unplayable... Even so, I’m still pretty impressed with Stadia’s performance. When tested alongside GeForce Now, it was far less prone to latency or GeForce Now’s disruptive rubber-banding effects."
Google Stadia does a great job of minimizing the usual latency that comes with game streaming services. That said, latency isn’t completely eliminated as there’s still a bit of a perceptible delay, but it’s far shorter than the half-second or more of lag I’m used to experiencing with Nvidia GeForce Now and Microsoft Project xCloud.
I ran a few tests with Shadow of the Tomb Raider and Mortal Kombat 11 to see how much more latency we got on Stadia versus playing the game locally on an Xbox One X and I came away somewhat impressed.
Latency with the Stadia controller and service sat around 150-175ms while playing Shadow of the Tomb Raider. Comparatively, the Xbox One X’s latency sat at 100ms. In Mortal Kombat 11, Google’s game streaming added about 50ms more latency compared to playing on console."
Things aren't quite as horrid as you're leading us to believe. I'm guessing that when you tried it for yourself it must have been last year. at it's release. What's your internet speed and have you tried Stadia more recently? You should.
Actually, I'm not a gamer, but I understand latency, hence why I'm questioning all of these posters that are stating that latency is low.
https://www.youtube.com/watch?v=hVTsj66g9bA This is an overall pessimistic opinion video so when anything positive is mentioned it's probably legit. Latency is not the problem you believe it to be IMO. Now "negative latency"? LOL. No. Good marketing of "why Stadia"? Nope again.
Google's propensity to kill services would be a legitimate concern IMO and that will be the tougher impression to address.
The video reinforced my view, but I'm glad you posted it.
In essence, Stadia gives good results at 1080p for some types of games, with some hardware configurations, but not so much for kinetic/shooter games; overall poor results for 4K games, which is in essence the subscription service; and a downside that games must be purchased.
IMHO, Stadia isn't a subscription service for unlimited games access, which is what many want, as much as a cloud service for games purchased on Stadia. Maybe that's what Xcloud is as well, but it appears that Xcloud has a significant title advantage.
Either way, entirely different than Apple's Arcade, which is a single subscription price with access to all of the available titles, almost all of which are casual games.
If you looked a my musings, you might see that Apple would have an advantage in streaming, if they built their cloud platform based on ASi and Metal, taking advantage of Metal support in iPhones, iPads, AppleTV, and MacOS. Of course, that would require developers to rewrite popular titles which isn't going to happen.
Google and MS could certainly use Vulcan to support Android OS devices, but MS would be stuck running everything else as DirectX, and Google would probably have to run Vulcan on everything else. In essence, streaming h.265/VP9/AV1 is probably the best that any cloud gaming system will ever get, but it is really just a brute force approach, but "good enough" evidently.
What is stopping all the complaining companies from creating their own video game streaming devices and bypassing what they consider Apple’s restrictive App Store policies?
Say the companies do create their own video game streaming devices, what are the odds they will not allow other companies to create stores for games to be streamed to those devices?
It is easy to join the chant that Apple is being hostile to consumers when other companies are not willing to put their own money on the hardware line to do what Apple Has with iPhone and iPad. Facebook gave up on mobile phones because consumers did not want its spyware. Microsoft gave up on mobile phones because consumers did not its bloatware.
The complaining companies have decided hardware is too hard for them to pursue even when they promote their “must have” video game streaming services. Yes, Microsoft has Xbox. Would Microsoft allow Epic, Facebook, Google, Nvidia, Riot and others to create gaming services for Xbox? Would Epic allow companies to create and sell mods for Fortnite outside Epic’s store?
The complaining companies want a free ride. Let’s be honest here. Microsoft sees Apple’s hardware success and wants a piece of it for free. The same goes for Epic, Facebook, Google, Nvidia, Riot, etc. And, The complaining companies think there is an opportunity to collect the data Apple has prevented them from collecting. Microsoft’s interest in TikTok is 100% about data collection.
How long ago was AppleInsider reporting how Facebook and Google provided consumers with Enterprise Developer Licenses to bypass Apple’s security? I wonder if AppleInsider remembers the good old days when Microsoft promoted the PlayForSure DRM then created a better and exclusive DRM for itself?
I wonder if AppleInsider remembers publishing articles about Facebook experimenting on its customers subliminally to make them sad or happy? And articles about Facebook monitoring everything about game players using Oculus headsets?
I wonder if AppleInsider remembers Google limiting the functionality of Google Maps on iOS unless Apple provided more user data? And how Google Maps for iOS miraculously improved when Apple created Apple Maps?
I wonder if AppleInsider remembers Publishing articles about Microsoft giving up on Mixer, Cortana and a chat bot, a social media app and more?
I wonder if AppleInsider wonders why Spotify has not created a music player or speaker for its music streaming service?
AppleInsider and others will never tell complaining companies to invest money and time no matter how hard to make their dreams come true because the chant is Apple is wrong for being successful and Apple should be willing to allow multi-billion dollar companies create their own stores to compete with the App Store on iPhones and iPads while ignoring the truth that these companies only want to mine and sell Apple’s customer data.
Microsoft needs to find ways to remain relevant. There is no doubt in my mind Satya Nadella will illegally pay the US Treasury to be allowed to buy parts of TikTok. And Microsoft will do and say whatever it can to gain unrestricted access to iPhones and iPads. Facebook wants unfettered access to Apple’s customers to sell ads and promote disinformation from everybody willing to pay money to do so.
Epic, Facebook, Google, Microsoft, Nvidia, Riot, Spotify, etc could successfully work within Apple’s App Store guidelines but they do not want to do that. They know that by going to AppleInsider, Axios, Bloomberg, CNBC, Facebook, Forbes, Fortune, MacRumors, New York Times, Twitter, Wall Street Journal, Washington Post, 9to5Mac, etc and the EU and US governments is time consuming but the effort is pretty much free compared to spending billions to truly compete with Apple.
AppleInsider knows this to be true but it is easier for AppleInsider to tell people Apple is wrong while Epic, Facebook, Google, Microsoft, Nvidia, Riot are absolutely right to protest Apple’s restrictive policies.
I'll add EPIC just secure nearly $2 Billion in financing this week thus they plan to have an IPO. Let them build their streaming gaming service to compete and draw people to them, and if they financially see a value in Apple Gaming they can port some games to it.
If Apple were going to create a game streaming system, they would be building an ASi based backend passing Metal instructions to the client device. MS is fine with brute force video streams so that developers don't actually have to do anything, but what a waste of bandwidth.
I agree.
This isn’t how Metal works. Think of it as a programming language, not commands you can stream. Some of the AAA games we are talking about are 200GB. That would be the same as streaming for 45 hours. That is a lot of streaming to catch up to that. A lot of people will download a game, play it for 5 minutes, decide they don’t like it, then delete it.
One more reason to keep a foot in another ecosystem. I hate wasting $1000s on redundant devices and adding more e-waste, but I guess this is how it is...
I wonder if this will also mean Microsoft will decide not to allow Windows 10 on Apple Silicon.
Sure...what could possibly go wrong with allowing 3rd parties to have a single app that can sell a whole library of software through the app while bypassing App Store review. This is a naive take on Microsoft, Google, and Facebook as companies.
AppleInsider knows that Facebook, Google and Microsoft want to bypass App Store review. But the “cool” thing to do these days is condemn Apple for not allowing companies to bypass App Store review.
The truth that AppleInsider is choosing to not mention is allowing these data collecting, privacy ignoring companies unfettered access to Apple’s customers is consumer-hostile.
Read what is being written about Microsoft’s desire to buy the US operations of TikTok: Microsoft needs to buy TikTok to not be excluded from a generation of users whose data can be mined for improving Microsoft’s AI and AR technologies. Everything being condemned by the US government about China is being praised by US investors for Microsoft. And, AppleInsider is a willing participant in the US bandwagon.
I am looking forward to the upcoming AppleInsider article presenting Apple as consumer-hostile for weakening Facebook’s ability to mine data for serving ads to Apple’s customers because Facebook says small businesses that sell ads through its ad platform will be unduly hurt during a pandemic. 😂
Sure...what could possibly go wrong with allowing 3rd parties to have a single app that can sell a whole library of software through the app while bypassing App Store review. This is a naive take on Microsoft, Google, and Facebook as companies.
AppleInsider knows that Facebook, Google and Microsoft want to bypass App Store review. But the “cool” thing to do these days is condemn Apple for not allowing companies to bypass App Store review.
Of note there's been no complaint from Google whatsoever.
I am looking forward to the upcoming AppleInsider article presenting Apple as consumer-hostile for weakening Facebook’s ability to mine data for serving ads to Apple’s customers because Facebook says small businesses that sell ads through its ad platform will be unduly hurt during a pandemic. ߘ⦬t;/div>
Nothing you're arguing in this forum post, or the previous has anything to do with the topic at hand. Because we feel one way about topic X involving companies B and C, does not mean that we feel the same about topic Y, just because it involves companies B and C.
And, those "data collecting, privacy ignoring companies" DO have unfettered access to Apple’s customers. Google is the iPhone's default search engine, and it pays a pretty penny for the privilege. Office is available on iOS and macOS plus Windows, and so are both Gmail and Exchange mail.
Plus, we didn't say anything about Facebook's game service. That isn't a game streaming service. Instead, that one loads arbitrary, unreviewed code, on a host device, which very clearly isn't allowed -- and arbitrary code execution is addressed in the piece.
What is stopping all the complaining companies from creating their own video game streaming devices and bypassing what they consider Apple’s restrictive App Store policies?
Say the companies do create their own video game streaming devices, what are the odds they will not allow other companies to create stores for games to be streamed to those devices?
It is easy to join the chant that Apple is being hostile to consumers when other companies are not willing to put their own money on the hardware line to do what Apple Has with iPhone and iPad. Facebook gave up on mobile phones because consumers did not want its spyware. Microsoft gave up on mobile phones because consumers did not its bloatware.
The complaining companies have decided hardware is too hard for them to pursue even when they promote their “must have” video game streaming services. Yes, Microsoft has Xbox. Would Microsoft allow Epic, Facebook, Google, Nvidia, Riot and others to create gaming services for Xbox? Would Epic allow companies to create and sell mods for Fortnite outside Epic’s store?
The complaining companies want a free ride. Let’s be honest here. Microsoft sees Apple’s hardware success and wants a piece of it for free. The same goes for Epic, Facebook, Google, Nvidia, Riot, etc. And, The complaining companies think there is an opportunity to collect the data Apple has prevented them from collecting. Microsoft’s interest in TikTok is 100% about data collection.
How long ago was AppleInsider reporting how Facebook and Google provided consumers with Enterprise Developer Licenses to bypass Apple’s security? I wonder if AppleInsider remembers the good old days when Microsoft promoted the PlayForSure DRM then created a better and exclusive DRM for itself?
I wonder if AppleInsider remembers publishing articles about Facebook experimenting on its customers subliminally to make them sad or happy? And articles about Facebook monitoring everything about game players using Oculus headsets?
I wonder if AppleInsider remembers Google limiting the functionality of Google Maps on iOS unless Apple provided more user data? And how Google Maps for iOS miraculously improved when Apple created Apple Maps?
I wonder if AppleInsider remembers Publishing articles about Microsoft giving up on Mixer, Cortana and a chat bot, a social media app and more?
I wonder if AppleInsider wonders why Spotify has not created a music player or speaker for its music streaming service?
AppleInsider and others will never tell complaining companies to invest money and time no matter how hard to make their dreams come true because the chant is Apple is wrong for being successful and Apple should be willing to allow multi-billion dollar companies create their own stores to compete with the App Store on iPhones and iPads while ignoring the truth that these companies only want to mine and sell Apple’s customer data.
Microsoft needs to find ways to remain relevant. There is no doubt in my mind Satya Nadella will illegally pay the US Treasury to be allowed to buy parts of TikTok. And Microsoft will do and say whatever it can to gain unrestricted access to iPhones and iPads. Facebook wants unfettered access to Apple’s customers to sell ads and promote disinformation from everybody willing to pay money to do so.
Epic, Facebook, Google, Microsoft, Nvidia, Riot, Spotify, etc could successfully work within Apple’s App Store guidelines but they do not want to do that. They know that by going to AppleInsider, Axios, Bloomberg, CNBC, Facebook, Forbes, Fortune, MacRumors, New York Times, Twitter, Wall Street Journal, Washington Post, 9to5Mac, etc and the EU and US governments is time consuming but the effort is pretty much free compared to spending billions to truly compete with Apple.
AppleInsider knows this to be true but it is easier for AppleInsider to tell people Apple is wrong while Epic, Facebook, Google, Microsoft, Nvidia, Riot are absolutely right to protest Apple’s restrictive policies.
I'll add EPIC just secure nearly $2 Billion in financing this week thus they plan to have an IPO. Let them build their streaming gaming service to compete and draw people to them, and if they financially see a value in Apple Gaming they can port some games to it.
If Apple were going to create a game streaming system, they would be building an ASi based backend passing Metal instructions to the client device. MS is fine with brute force video streams so that developers don't actually have to do anything, but what a waste of bandwidth.
I agree.
This isn’t how Metal works. Think of it as a programming language, not commands you can stream. Some of the AAA games we are talking about are 200GB. That would be the same as streaming for 45 hours. That is a lot of streaming to catch up to that. A lot of people will download a game, play it for 5 minutes, decide they don’t like it, then delete it.
Metal could be extended to actually do that, and the only reason to do that, would be to create a cloud based, multiplayer environment. An ASI and Metal backend builds the world, and then downloads the instance for each participating device as a packet of Metal 3 code, plus whatever else is needed to define the environment, including audio. Because the instance is only a small portion of the World, very little has to be downloaded as the first frame. Everything after that modifies the client's local world view to match the cloud world.
The GPU on the device runs the packet of code, likely for just a single frame. This paradigm makes sense because the world output to the client is 3D models, characters, transforms, textures and shaders, not a rendered scene. Apple A series hardware would have no trouble running that "packet".
The nice thing about this paradigm, is the the world can be regenerating at the pace of each attached client, and scaled accordingly to the number of clients. There also the potential to leverage AI and Machine language to "predict" a players move possibilities for the next frame, with the goal of reducing latency.
It also seems like an artificial way to protect Apple Arcade, which, let’s be real here, is very rudimentary compared to real console level gaming.
Apple says that they will t allow it because they can’t comb through the games to ensure platform quality. But that’s not the right way to view it.
It’s not a series of indicividual games. It’s a streaming service delivering interactive content. Like YouTube interactive videos or Netflix etc.
so long as they Xoud app itself adheres to guidelines, you’re done. All good.
Apple is snokescreening right now.
They need to just go ahead, admit the service yo the App Store, and invest in true native console quality gaming on iOS if they really want Apple Arcade yo come out on top.
Have any of you played on a game streaming system? Compared it to a console running a game locally? Compared those to gaming on a mobile device?
The lag still exists in streamed games. Until we are 100% fiber to the home with 1gbps synchronous or faster internet connections, a streamed game experience for the end user will pale in comparison to the other user experiences. This has little to do with monopolies but more physics and Apple’s desire have the best user experience possible.
Have any of you played on a game streaming system? Compared it to a console running a game locally? Compared those to gaming on a mobile device?
The lag still exists in streamed games. Until we are 100% fiber to the home with 1gbps synchronous or faster internet connections, a streamed game experience for the end user will pale in comparison to the other user experiences. This has little to do with monopolies but more physics and Apple’s desire have the best user experience possible.
I have 300mbps down / 900mbps up with a 3ms ping to google.com. What you’re saying is I should miss out on Xcloud because some people couldn’t stream it with a good “experience”? That’s not for Apple to decide.
It’s all about Apple not having a 30% cut of the games on Xcloud, and Xcloud’s AAA games competing with the simplistic mobile games that are 99.9% of games on the App Store. If you think the reasoning behind the non-approval is anything but this you’re just kidding yourself.
Have any of you played on a game streaming system? Compared it to a console running a game locally? Compared those to gaming on a mobile device?
The lag still exists in streamed games. Until we are 100% fiber to the home with 1gbps synchronous or faster internet connections, a streamed game experience for the end user will pale in comparison to the other user experiences. This has little to do with monopolies but more physics and Apple’s desire have the best user experience possible.
Gigabit up and down has nothing to do with latency, which is the real issue. While we don't recommend anything slower than 50/25, or with more than a 15 millisecond ping to your closest datacenter, what you are saying is way overblown.
A video is embedded in the piece about our experience. And, I concur with Andrew's assessment, with similar results.
Most people's argument for Apple allowing xCloud on the App Store boils down to simply wanting access to the service. There's not much of an anticompetitive or consumer hostile argument to be made here. I've read posts in this thread bragging about Microsoft's broad access to customers through Windows, Xbox, and Android, so there's no threat of this service being snuffed out by Apple's rules for the App Store.
Have any of you played on a game streaming system? Compared it to a console running a game locally? Compared those to gaming on a mobile device?
The lag still exists in streamed games. Until we are 100% fiber to the home with 1gbps synchronous or faster internet connections, a streamed game experience for the end user will pale in comparison to the other user experiences. This has little to do with monopolies but more physics and Apple’s desire have the best user experience possible.
Yep. My PS4 sitting downstairs will occasionally have some lag using the Remote Play app and that’s on the same network. It’s definitely playable but I’m not going to go around telling everyone how perfect it is. The convenience of the app outweighs the occasional performance issues it has.
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Farming stuff off to a central server for processing only ever makes sense when latency is not an issue and when the processing time is much greater than the data that has to be transferred to do the work. Working on live video data is the complete opposite.
In essence, Stadia gives good results at 1080p for some types of games, with some hardware configurations, but not so much for kinetic/shooter games; overall poor results for 4K games, which is in essence the subscription service; and a downside that games must be purchased.
IMHO, Stadia isn't a subscription service for unlimited games access, which is what many want, as much as a cloud service for games purchased on Stadia. Maybe that's what Xcloud is as well, but it appears that Xcloud has a significant title advantage.
Either way, entirely different than Apple's Arcade, which is a single subscription price with access to all of the available titles, almost all of which are casual games.
If you looked a my musings, you might see that Apple would have an advantage in streaming, if they built their cloud platform based on ASi and Metal, taking advantage of Metal support in iPhones, iPads, AppleTV, and MacOS. Of course, that would require developers to rewrite popular titles which isn't going to happen.
Google and MS could certainly use Vulcan to support Android OS devices, but MS would be stuck running everything else as DirectX, and Google would probably have to run Vulcan on everything else. In essence, streaming h.265/VP9/AV1 is probably the best that any cloud gaming system will ever get, but it is really just a brute force approach, but "good enough" evidently.
I can see why Apple doesn't want a part of this.
I wonder if this will also mean Microsoft will decide not to allow Windows 10 on Apple Silicon.
And, those "data collecting, privacy ignoring companies" DO have unfettered access to Apple’s customers. Google is the iPhone's default search engine, and it pays a pretty penny for the privilege. Office is available on iOS and macOS plus Windows, and so are both Gmail and Exchange mail.
Plus, we didn't say anything about Facebook's game service. That isn't a game streaming service. Instead, that one loads arbitrary, unreviewed code, on a host device, which very clearly isn't allowed -- and arbitrary code execution is addressed in the piece.
The GPU on the device runs the packet of code, likely for just a single frame. This paradigm makes sense because the world output to the client is 3D models, characters, transforms, textures and shaders, not a rendered scene. Apple A series hardware would have no trouble running that "packet".
The nice thing about this paradigm, is the the world can be regenerating at the pace of each attached client, and scaled accordingly to the number of clients. There also the potential to leverage AI and Machine language to "predict" a players move possibilities for the next frame, with the goal of reducing latency.
so long as they Xoud app itself adheres to guidelines, you’re done. All good.
The lag still exists in streamed games. Until we are 100% fiber to the home with 1gbps synchronous or faster internet connections, a streamed game experience for the end user will pale in comparison to the other user experiences. This has little to do with monopolies but more physics and Apple’s desire have the best user experience possible.
A video is embedded in the piece about our experience. And, I concur with Andrew's assessment, with similar results.