Epic Games wanted a special deal for 'Fortnite' on the App Store
Apple on Friday shot back at Epic Games in a legal filing, likening the Fortnite creator to a "shoplifter" and disputing the gaming company's claims that it did not want a "special deal" on the App Store.
"Fortnite" playing on an iPad Air
The Cupertino tech giant's filing on Friday is the first actual legal response Apple has made since Epic Games filed a lawsuit against the company on Aug. 13 alleging anti-competitive behavior. Epic filed the complaint after baiting Apple to remove Fortnite from the App Store through a direct violation of its developer guidelines.
In the filing, Apple urged a U.S. federal court in San Francisco to deny Epic's claims for an "emergency" restraining order that would restore Fortnite back to the App Store. A hearing for the order is set for Monday in the Northern District of California.
The filing also likened Epic Games' insertion of a proprietary payment system to bypass its 30% App Store commission to the behavior of a shoplifter, Axios reported.
"If developers can avoid the digital checkout, it is the same as if a customer leaves an Apple retail store without paying for shoplifted product: Apple does not get paid," Apple wrote in the filing.
CNBC also reported that the filing disputes that Epic Games did not want a "special deal" with the iPhone maker. Apple alleges that Epic Games asked for an individual arrangement with Apple for special treatment, and produced three emails from Epic CEO Tim Sweeney as proof.
"On June 30, 2020, Epic's CEO Tim Sweeney wrote my colleagues and me an email asking for a side letter' from Apple that would create a special deal for only Epic that would fundamentally change the way in which Epic offers apps on Apple's iOS platform," said Apple App Store chief Phil Schiller.
More specifically, Apple claims that Epic Games wanted permission to implement direct payment systems to bypass App Store fees. When Apple refused, Sweeney reportedly wrote back to Schiller and said that Fortnite "will no longer adhere to Apple's payment processing restrictions."
Apple argued that Epic's "emergency" was one "entirely of Epic's own making." It added that it would re-list the battle royale game in the app marketplace and would not disable Epic's developer accounts if it removed the direct payment platform. On Monday, Epic also claimed that Apple was threatening to shut down its iOS and macOS developer accounts if it did not comply with App Store guidelines.
The Fortnite maker's tactic appeared to be aimed at getting Apple to change its App Store fees, and Epic Games has attempted to recruit other developers to its cause. Within Fortnite itself, Epic is also attempting to rally players with a "FreeFortnite Cup" campaign that followed a video spoofing Apple's famous 1984 Super Bowl ad.
Although Epic has focused on Apple in its campaign, it also baited Google into removing Fortnite from the Google Play Store. Like Apple, Google charges a 30% commission on in-app purchases.
The dustup with Epic Games comes in the midst of antitrust scrutiny centered on Apple. In July, Apple CEO Tim Cook testified before the U.S. House Judiciary Committee as part of a broader probe into alleged monopolistic behavior.
"Fortnite" playing on an iPad Air
The Cupertino tech giant's filing on Friday is the first actual legal response Apple has made since Epic Games filed a lawsuit against the company on Aug. 13 alleging anti-competitive behavior. Epic filed the complaint after baiting Apple to remove Fortnite from the App Store through a direct violation of its developer guidelines.
In the filing, Apple urged a U.S. federal court in San Francisco to deny Epic's claims for an "emergency" restraining order that would restore Fortnite back to the App Store. A hearing for the order is set for Monday in the Northern District of California.
The filing also likened Epic Games' insertion of a proprietary payment system to bypass its 30% App Store commission to the behavior of a shoplifter, Axios reported.
"If developers can avoid the digital checkout, it is the same as if a customer leaves an Apple retail store without paying for shoplifted product: Apple does not get paid," Apple wrote in the filing.
CNBC also reported that the filing disputes that Epic Games did not want a "special deal" with the iPhone maker. Apple alleges that Epic Games asked for an individual arrangement with Apple for special treatment, and produced three emails from Epic CEO Tim Sweeney as proof.
"On June 30, 2020, Epic's CEO Tim Sweeney wrote my colleagues and me an email asking for a side letter' from Apple that would create a special deal for only Epic that would fundamentally change the way in which Epic offers apps on Apple's iOS platform," said Apple App Store chief Phil Schiller.
More specifically, Apple claims that Epic Games wanted permission to implement direct payment systems to bypass App Store fees. When Apple refused, Sweeney reportedly wrote back to Schiller and said that Fortnite "will no longer adhere to Apple's payment processing restrictions."
Apple argued that Epic's "emergency" was one "entirely of Epic's own making." It added that it would re-list the battle royale game in the app marketplace and would not disable Epic's developer accounts if it removed the direct payment platform. On Monday, Epic also claimed that Apple was threatening to shut down its iOS and macOS developer accounts if it did not comply with App Store guidelines.
The Fortnite maker's tactic appeared to be aimed at getting Apple to change its App Store fees, and Epic Games has attempted to recruit other developers to its cause. Within Fortnite itself, Epic is also attempting to rally players with a "FreeFortnite Cup" campaign that followed a video spoofing Apple's famous 1984 Super Bowl ad.
Although Epic has focused on Apple in its campaign, it also baited Google into removing Fortnite from the Google Play Store. Like Apple, Google charges a 30% commission on in-app purchases.
The dustup with Epic Games comes in the midst of antitrust scrutiny centered on Apple. In July, Apple CEO Tim Cook testified before the U.S. House Judiciary Committee as part of a broader probe into alleged monopolistic behavior.
Apple Versus Epic - Apple's Opposition to TRO by Mike Wuerthele on Scribd
Comments
How vile and dishonest that is.
To be fair, Epic should charge $1.99 for the app, and Apple gets 30% of that. Then, all the IAP's are through Epic payment systems since Apple has nothing to do with that.
If an app is 'free' via an app store is it really 'free'?
How should an app store be compensated for back loaded monetization?
Locked in for perpetuity with 'in app' purchases or subscription ?
How much should an online store be paid for introductory or ongoing support?
After a period of time & compensation should parties have some freedom to choose ?
When a warranty runs out typically most vendors allow buyers to get something repaired or upgraded non OEM...
Some will choose fuller warrantied OEM quality options, and others replace their own (batteries) depending on any number of reasons?
If there is true customer merit in the benefits of ongoing app store support should free market principles at some point apply?
'Life, Captivity and the Pursuit of Profit' ?
This lifetime Apple customer is contemplating open source options for moving beyond the latest T2 and soon Apple Silicon lockdowns ...
Never a dull moment...
how will Apple survive without charging money? You think Apple is Charity?
so it’s not like fortnite couldn’t do this on their own, and it was Apple that provided this service for them.
it’s not like Apple gave them all this exposure and made then the most popular game on the planet, they were huge before the iOS version came out.
only reason it’s on App Store, is Apple forced them to, if they went to access iPhone users
its exact like buying camera from amazon
and then amazon saying you HAVE to buy your memory cards from them
and give them 30% markup
But, call me a puritanical old fart, but the idea of people spending their days playing and developing games instead of making a real contribution strikes me quite negatively.
So, I'm predisposed to wanting to see Epic go under -- the less people waste their time the better.
So no updates, no maintenance, no security, no privacy and no more hosting after it's downloaded?
By this logic Epic games is fine being off the App Store because we've already downloaded it. Everything's done.
If you but those memory cards from Amazon then sure. Apple doesn't make money if the pretend money Epic sells(V Bucks) is bought on a Playstation or Android.