Apple wins an Engineering Emmy for its ProRes video codec

AppleInsiderAppleInsider
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The Television Academy has awarded Apple with an Engineering Emmy for its ProRes video codec, which has seen widespread adoption in the film and TV industries since debuting in 2007.

Credit: The Television Academy
Credit: The Television Academy


Engineering Emmys are given to companies for developments that "are either so extensive an improvement on existing methods or so innovative in nature that they materially affect the production, recording, transmission or reception of television," according to the academy.

For the 72nd Engineering Emmys, Apple earned an award for the ubiquitous use of the ProRes video in both the film and television industry. The academy praised the codec's preservation of source video quality and Apple's innovative algorithm design, which offers fast encoding and ultra-fast decoding.

"These two properties-- combined with Apple's industry licensing and certification support-- make ProRes among the most widely used codecs for end-to-end content-creation workflows: from high-quality acquisition to high-performance editing, color correction, broadcast ingest and playout, and FX creation to master content distribution and archiving," the Television Academy wrote.

First introduced in 2007, the ProRes codec supports a variety of frame sizes at full resolution. It also offers multi-stream, real-time editing performance, excellent image quality, and reduced storage size. Earlier in 2020, Apple released beta software for Windows that allowed Adobe suite to use ProRes RAW files on non-Mac computers.

Along with Apple, the Television Academy awarded eight other companies Engineering Emmys. Some of them include Epic Games for its Unreal Engine, HP for its ZCentral Remote Boost, and Sohonet for ClearView Flex.

The 72nd Engineering Emmy Awards will be hosted by Kirsten Vangsness and streamed live on Emmys.com on Thursday, October 29.

Comments

  • Reply 1 of 13
    BeatsBeats Posts: 3,073member
    Bravo for Apple putting quality first. Would love to see Apple TV get exclusive picture quality. Something no one can match for streaming.

    Also why is a game company getting an Emmy? Maybe it's time Apple take Unreal Engines crown with an engine that works flawlessly across Apple Silicon.
  • Reply 2 of 13
    mknelsonmknelson Posts: 1,125member
    Beats said:
    Bravo for Apple putting quality first. Would love to see Apple TV get exclusive picture quality. Something no one can match for streaming.

    Also why is a game company getting an Emmy? Maybe it's time Apple take Unreal Engines crown with an engine that works flawlessly across Apple Silicon.
    The Epic award could be due to the Unreal Engine being used for virtual sets. https://www.unrealengine.com/en-US/blog/forging-new-paths-for-filmmakers-on-the-mandalorian
  • Reply 3 of 13
    SpamSandwichSpamSandwich Posts: 33,407member
    mknelson said:
    Beats said:
    Bravo for Apple putting quality first. Would love to see Apple TV get exclusive picture quality. Something no one can match for streaming.

    Also why is a game company getting an Emmy? Maybe it's time Apple take Unreal Engines crown with an engine that works flawlessly across Apple Silicon.
    The Epic award could be due to the Unreal Engine being used for virtual sets. https://www.unrealengine.com/en-US/blog/forging-new-paths-for-filmmakers-on-the-mandalorian
    I really encourage people to check out The Mandalorian. The virtual sets are unbelievably good. I couldn’t believe what was and was not real after I saw the episodes.
    bikerdude
  • Reply 4 of 13
    ro_ro_ur_boatro_ro_ur_boat Posts: 51member
    There’s an engineering Emmy and been going for 72 years! I’ve Been living under a rock! 
    Beats
  • Reply 5 of 13
    BeatsBeats Posts: 3,073member
    mknelson said:
    Beats said:
    Bravo for Apple putting quality first. Would love to see Apple TV get exclusive picture quality. Something no one can match for streaming.

    Also why is a game company getting an Emmy? Maybe it's time Apple take Unreal Engines crown with an engine that works flawlessly across Apple Silicon.
    The Epic award could be due to the Unreal Engine being used for virtual sets. https://www.unrealengine.com/en-US/blog/forging-new-paths-for-filmmakers-on-the-mandalorian

    Hey I heard about this! Good job on Epics part. What an opportunity for Apple to take over this space.
  • Reply 6 of 13
    cornchipcornchip Posts: 1,950member
    Macs; just pretty toys.
  • Reply 7 of 13
    hexclockhexclock Posts: 1,254member
    SpamSandwich said:
    mknelson said:
    Beats said:
    Bravo for Apple putting quality first. Would love to see Apple TV get exclusive picture quality. Something no one can match for streaming.

    Also why is a game company getting an Emmy? Maybe it's time Apple take Unreal Engines crown with an engine that works flawlessly across Apple Silicon.
    The Epic award could be due to the Unreal Engine being used for virtual sets. https://www.unrealengine.com/en-US/blog/forging-new-paths-for-filmmakers-on-the-mandalorian
    I really encourage people to check out The Mandalorian. The virtual sets are unbelievably good. I couldn’t believe what was and was not real after I saw the episodes.
    Yes, The Mandalorian was great, with cinema quality scenery. Can't wait for season two. 
  • Reply 8 of 13
    mdriftmeyermdriftmeyer Posts: 7,503member
    Clearly this cannot be. After all, according to fans of competing editors FCP X is dead. /s
    StrangeDays
  • Reply 9 of 13
    [Deleted User][Deleted User] Posts: 0
    mdriftmeyer said:
    Clearly this cannot be. After all, according to fans of competing editors FCP X is dead. /s
    Huh? Both Adobe and Avid support ProRes in their editors and there is no shortage of cameras support that shoot in ProRes. There is absolutely no need for FCP or even a Mac to use the ProRes codec. 
  • Reply 10 of 13
    flydogflydog Posts: 1,124member
    Beats said:

    Also why is a game company getting an Emmy? Maybe it's time Apple take Unreal Engines crown with an engine that works flawlessly across Apple Silicon.
    Unreal Engine is not a game.
  • Reply 11 of 13
    StrangeDaysStrangeDays Posts: 12,879member
    Beats said:
    mknelson said:
    Beats said:
    Bravo for Apple putting quality first. Would love to see Apple TV get exclusive picture quality. Something no one can match for streaming.

    Also why is a game company getting an Emmy? Maybe it's time Apple take Unreal Engines crown with an engine that works flawlessly across Apple Silicon.
    The Epic award could be due to the Unreal Engine being used for virtual sets. https://www.unrealengine.com/en-US/blog/forging-new-paths-for-filmmakers-on-the-mandalorian

    Hey I heard about this! Good job on Epics part. What an opportunity for Apple to take over this space.
    Nope. That is most certainly a niche and not Apple’s mass market appeal wheelhouse. Epic has been building the Unreal engine for decades. There’s no reason for Apple to want to sell virtual set tech to studios. A thousand no’s for every yes. 
  • Reply 12 of 13
    StrangeDaysStrangeDays Posts: 12,879member

    flydog said:
    Beats said:

    Also why is a game company getting an Emmy? Maybe it's time Apple take Unreal Engines crown with an engine that works flawlessly across Apple Silicon.
    Unreal Engine is not a game.
    He didn’t say it was. He cited Epic as a game company, which they are. 
  • Reply 13 of 13
    Rayz2016Rayz2016 Posts: 6,957member
    cornchip said:
    Macs; just pretty toys.
    Here’s the attention you seek. 

    All better now?
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