Facebook launches new initiative to fight against iOS 14 ad tracking protections

AppleInsider

Facebook is continuing its media blitz to try to force Apple to stop its plans to limit ad tracking across Apple platforms, with the launch of a new sub-site talking to small business owners railing against ad tracking protection in iOS 14.

New Facebook initiative seeks to undermine Apple's privacy move

A new blog post on Facebook's business page asks readers to "tell your story." Small business owners are expected to download a toolkit containing frames and social media image tools to help voice their opinion of Apple's ad tracking decision.

The new feature introduced with iOS 14 will go into effect in early 2021 and Apple says developers must implement the change or face expulsion from the App Store. Users will be opted out of ad tracking automatically then prompted with a dialog asking if they'd like to opt in.

Switching to opt-in and placing a dialog in front of users could cause significant adoption of the ad tracking limiting feature. Facebook has aired concerns that this will directly impact its revenue going forward.

An example of a social media post provided by Facebook

Facebook's small business blog suggests that it is up to small business owners to voice their discontent and impact to revenue to social media. The post says to use personal stories and spread the word to their partners in order to fight this together.

The initiative says to directly call out Apple and "speak up for the millions of small businesses affected by Apple's update. This echoes the full-page newspaper ads Facebook took out against Apple.

Facebook tracks users across dozens of metrics on its website, in apps, and across the web. Facebook even partners with retail companies to track its users in the real world, all for the sake of "targeted advertising." Rather than posting a generalized ad aimed at an audience, it seeks to use the mountains of data it has on users to show a very specific ad instead.

Apple wants to stop this level of sophisticated tracking. This kind of invasive business practice is exactly what Apple's privacy campaigns and iOS features are meant to protect users agains.

Facebook says that limiting data collection will limit their targeting abilities, thus it will limit revenue. Facebook CEO Mark Zuckerberg has even said that Apple's initiatives will "impair COVID-19 recovery."

Apple's ad tracking protection is expected to launch in early 2021 despite Facebook's protests. Apple has also introduced a new privacy label for the App Store that shows exactly what data an app will ask for. Facebook owned Whatsapp has spoken out against the privacy labels, calling them anticompetitive.

ionicle

Talk about running scared, good, bullies deserve to panic right when theyre about to get hit back at

pichael

I have now deleted the Facebook app. Contemplating what I’ll miss if I delete my account. 

rob53

This has nothing to do about small businesses but everything to do with Facebook lining it’s pockets. 

earthkid

that is so funny, one company Mozilla tries to protect and on another hand Facebook tries to destroy.  of course they have different motive you just have to see which companies are more for the people than themselves.  Facebook concerns about their revenue but Mozilla concerns about their consumers privacy. too funny!

indieshack

Blocking ad tracking will “impair COVID-19 recovery”

the definition of a reach.

ro_ro_ur_boat

As always, people who uses deceit and illicit business practices uses scare tactics to persuade people to believe them or support their cause and believe their agenda. 

Facebook can still advertise without creepily tracking users. 

dewme

Do the new AirPods Max headphones have active pig squeal cancellation (APSC)? If so, I'm placing an order soon. Shut the Zuck up.

qwerty52

How hypocrite man can be? In fact, Zuckerberg doesn’t give a shit for the small businesses, but it hides behind them, in attempt to save

whatever still could be save it, from the sinking ship “FACEBOOK”

wonkothesane

Mark, you Zuck.

qwerty52

ro_ro_ur_boat said:

As always, people who uses deceit and illicit business practices uses scare tactics to persuade people to believe them or support their cause and believe their agenda. 

Facebook can still advertise without creepily tracking users. 

You are absolutely right. 

But for Zuckerberg this is not enough, because he wants  our data. That’s why he is crying for “personalized ads”
In fact, with his fight against iOS14 tracking protection, he is arrogantly saying to us, the users: “You are obligated to give me your personal data”

bluefire1

Zuckerberg‘s priority is Zuckerberg. Kudos to Apple for taking another important step in protecting our right to privacy.

nathan005

I always hate it when the maker of a product complains when the market changes. 

If the change in the market will destroy your current business, adapt. 

This is the same argument that digital music will destroy CD sales. Yes it will, if there is demand for digital Music. Learn to adapt. 

If users increased demand for privacy will destroy your business, you better start figuring out how to adapt or you will become increasingly irrelevant. 

rcfa

Facebook is a privacy theft.
Apple is a locksmith with a new lock.

Imagine, if each time more secure locks, doors, and windows hit the market, the union of thieves would protest and call that anti-competitive?

That’s exactly the Chutzpah Facebook displays.
Having a short term windfall benefit from inadequacies of technologies in rapid development does NOT constitute a right to these benefits, something law enforcement and spy agencies should remember, too.

22july2013

Benjamin Franklin once said:

"Those who would give up essential Privacy, to purchase a little temporary Health, deserve neither Privacy nor Health."
s/Privacy/Liberty/; s/Health/Safety/

p-dog

The more Zuckerberg gaslights, the more he shines a bright, bad light onto what Facebook is doing, which is primarily to fatten his own wallet. Mozilla praises Apple’s privacy initiatives, whereas the personal data thief, Facebook, gaslights while continuing to fleece.

mac_dog

They have to do something to deflect:
https://www.wired.com/story/facebook-ftc-antitrust-case-smoking-gun/?utm_campaign=likeshopme&client_service_id=31209&utm_social_type=owned&utm_brand=wired&service_user_id=1.78e+16&utm_content=instagram-bio-link&utm_source=instagram&utm_medium=social&client_service_name=wired&supported_service_name=instagram_publishing

mcdave

Good grief, if anything epitomises corporate arrogance and entitlement it’s this. They literally think they have the right to abuse privacy.

It’s probably just posturing as they can harvest everything via Messenger & WhatsApp anyway.

vorpel

22july2013 said:

Benjamin Franklin once said:

"Those who would give up essential Privacy, to purchase a little temporary Health, deserve neither Privacy nor Health."
s/Privacy/Liberty/; s/Health/Safety/

Love a little sed command in comments!

Gaby

Perhaps Facebook needs reminding that people have been advertising since the late 1400’s, and indeed British newspapers were selling ads successfully back in the 17th century, and it’s only flourished since then. Given that advertisers have done very well for centuries at this point, and were doing great prior to the invasive tracking technology (that’s barely a decade old) was introduced, I think they’ll survive. And they still have Android users to exploit too so.....
If not they’ll simply have to adapt.

williamlondon

Good ole Fuckerberg, arguing for the rejection of privacy as a sacrosanct right so he can bilk even more money from consumers.