Apple says user feedback to App Tracking Transparency has been 'tremendous'
Apple says the user response to its App Tracking Transparency feature has been "tremendous," and reiterated that the feature is meant to put a user in control of their own privacy.

Credit: Apple
The feature, which debuted in iOS 14.5 this week, requires developers to ask permission from users before tracking them across other apps and services. Although praised by privacy organizations, some large companies reliant on user data have been critical of the feature.
In Apple's Q2 2021 earnings call on Wednesday, Apple CEO Tim Cook said that ATT is focused on the user and giving them the ability to make a decision about their own privacy.
"Most people should make their own mind up, whether they would like to be tracked or not," Cook said, adding that ATT is meant to put the user in control, and not Apple or another company.
Cook went on to say that Apple is "standing up on behalf of the consumer" with the feature. He said that feedback from users has been "tremendous," both before and after the official release of the feature on April 26.
When asked about whether consumers are quickly adopting the opt-out feature of ATT, Cook said that he doesn't know. He added that Apple couldn't have predicted whether most consumers would opt in to tracking or opt out. However, he added that even if there was only a small number of people who use the feature to opt out, it would be worth it.

Credit: Apple
The feature, which debuted in iOS 14.5 this week, requires developers to ask permission from users before tracking them across other apps and services. Although praised by privacy organizations, some large companies reliant on user data have been critical of the feature.
In Apple's Q2 2021 earnings call on Wednesday, Apple CEO Tim Cook said that ATT is focused on the user and giving them the ability to make a decision about their own privacy.
"Most people should make their own mind up, whether they would like to be tracked or not," Cook said, adding that ATT is meant to put the user in control, and not Apple or another company.
Cook went on to say that Apple is "standing up on behalf of the consumer" with the feature. He said that feedback from users has been "tremendous," both before and after the official release of the feature on April 26.
When asked about whether consumers are quickly adopting the opt-out feature of ATT, Cook said that he doesn't know. He added that Apple couldn't have predicted whether most consumers would opt in to tracking or opt out. However, he added that even if there was only a small number of people who use the feature to opt out, it would be worth it.
Comments
It shouldn't need decent companies to police this, governments need to step up here and ban internet surveillance and fine companies for non-compliance. The amount of privacy popups on sites these days is ridiculous, ban the practise of server-side tracking entirely and get rid of the popups. This should all be client-side and in complete control by the user.
For those who have the setting to "Allow apps to ask to track me", the app generally needs to be updated to offer the prompt. Updates that try to track, but do not prompt will be refused by Apple.
And it's not about installing new apps (new to you). It's when an app is updated in the App Store, and wants to track, AND you install that updated version on your device. First time the app attempts to track, you will be prompted, assuming you change "Allow Apps to Request to Track" to ON.