Official 'Ted Lasso' merch to go on sale soon

in iPod + iTunes + AppleTV edited June 2021
Fans looking for official "Ted Lasso" merch won't have to wait much longer as initial items will be available in the coming weeks, with jerseys expected by September.

Fans will soon be able to buy jerseys from 'Ted Lasso'
Fans will soon be able to buy jerseys from 'Ted Lasso'

The Apple TV+ hit show "Ted Lasso" follows a fictional soccer team in England. As the show's popularity grew, fans began demanding merchandise like jerseys or other memorabilia, but none arrived during the season one run.

According to the showrunner Bill Lawrence, there will be merch available for season two. As discovered by 9to5Mac, Lawrence spoke about the potential merch on a podcast called "Fake Doctors, Real Friends."

The first merch items will arrive around the same time as the first official trailer, set to release by the end of June. He called that merch "initial stuff," and said jerseys would become available in September.

Apparently, the delay in merchandising was partly due to Apple's surprise at the show's popularity. There's also the legal hurdle of making official merch when the trademark is shared by NBC, Warner Bros, and Apple.

The other shows on Apple TV+ haven't warranted official merchandising from Apple either. One exception is "Mythic Quest," which has official merchandise available on the Ubisoft website.

"Ted Lasso" season two premiers July 23 on Apple TV+. The subscription service costs $4.99 per month or is included with every tier of the Apple One subscription bundle.

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  • Reply 1 of 3
    d_2d_2 Posts: 115member
    If season 2 (which we’ve already seen the premier for) launches in late July, Apple can have jerseys made sooner than September ... why wait ? surprising popularity makes no sense, the first season didn’t just end this month 
  • Reply 2 of 3
    Surprised that the powers that be missed the easy open goal of official merchandise! 
    They should have cleaned up with T-shirts with Ted quotes, football gear, and even shortbread!!! 
  • Reply 3 of 3
    macguimacgui Posts: 2,336member
    Who expected Ted Lasso to be such a big hit? Nobody. I was hooked after the first episode and it only got better, but it wasn't until a few episodes later that I saw a lot of buzz outside of TV fan sites. So it's not surprising that nobody invested any money in merchandising.

    Once an agreement is reached, who'll be the actually seller, Apple? With $50 Watch bands (of which I have several) I expect Apple will charge customers a lot of money to advertise for them. But hey, football is life!
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