What in the hell happened to the Switch campaign?
Apple always seems to do this. They spend a lot of money on an ad (Powerbook ad, iPod ads, Scwitcher ads) and they air for about a week or two and then poof! They are gone. They launch this new part of their website dedicated to the Switch campaign and it garners a lot of positive press. Instead of riding the wave and getting the word out they just let it die. The Switch campaign is for the most part gone...what the hell happened to it?