What in the hell happened to the Switch campaign?
Apple always seems to do this. They spend a lot of money on an ad (Powerbook ad, iPod ads, Scwitcher ads) and they air for about a week or two and then poof! They are gone. They launch this new part of their website dedicated to the Switch campaign and it garners a lot of positive press. Instead of riding the wave and getting the word out they just let it die. The Switch campaign is for the most part gone...what the hell happened to it?
Comments
It certainly does no good keeping all the Switch stuff on the site. Only people interested in Apple will go there. That's a moot point. If Apple wants to get the average Windows user, the site isn't doing any good because most of them don't visit Apple.com.
So...huh.
After Safari and AppleWorks 7 are released, the Music service is ready to fly and a 64bit-all new PowerMac with 10.3 is unveiled at WWDC, it'll be a whole other ball game.
Apple's probably saving their pennies whiile everyone's preoccupied with the war, in anticipation of a huge Fall campaign.
or the costs outweigh the beneifts...
Originally posted by mrmister
I think it might be THE WAR.
THE WAR does noteabley affect advertiser's strategies. coke & some others pulled ads completely for a couple days. i have the feeling you know this already though.
my favorite part about the war has been the lack of McD's commercials, thhough i think they have started again.
Originally posted by progmac
THE WAR does noteabley affect advertiser's strategies.
Sorry this is off-topic, but that got me thinking....(scary, I know)
Now would be an excellent time for car companies to really push sales of HYBRID cars. "Oil is BAD! Buy a Hybrid. Use less gas!"
Originally posted by CosmoNut
Sorry this is off-topic, but that got me thinking....(scary, I know)
Now would be an excellent time for car companies to really push sales of HYBRID cars. "Oil is BAD! Buy a Hybrid. Use less gas!"
that is a really interesting idea. you should join a marketing firm! (or start one)
If Apple Canada were to put together a catalog, similar in concept to the Sony catalog you can pick up anywhere, they'd have to double the capacity of their manufacturing plants.
Put it in the National Post and Globe and Mail (readers who have the disposable income to buy Apple's product line-up) and watch the apple.ca web-store go ballistic.
Those 30-second tv spots are a waste. You can't explain the Mac advantage in 30 seconds.
And Will Ferrell is annoying anyway.
Originally posted by Frank777
....Those 30-second tv spots are a waste. You can't explain the Mac advantage in 30 seconds.
And Will Ferrell is annoying anyway.
Did those Will shots really go on TV!?! I thought they were just a joke. ::shrug::
http://www.apple.com/switch/stories/