All the Apple sounds & hardware used in the 'Start Up' song

AppleInsider

Apple began its "Unleashed" event with a music video featuring A.G. Cook, and a host of famous sounds from Apple's history. Here's what was used - and which shot in the video was reversed.

Musician A. G. Cook in Apple's "Start Up" video

The "Start Up" music video began the event with its famous namesake, the start up sound from an original iMac with tray-loading CD. Along the way, it turned into something more like ELO and the opening bars of "Mr Blue Sky," but every moment was made from some sound of an Apple device.

Only two were actual start up sounds. As well as the iMac, Apple says that the video featured the sound of a MacBook Pro starting up. It's not clear which MacBook Pro model, nor even where in the video it is, but it's possibly the very last sound in the song.

Including that, the 1 minute 42 second song was reportedly made up of 21 sounds from over 45 years of Apple's history.

45 years of @Apple sounds

Very excited to share this track, featured in the film from today's #AppleEvent https://t.co/EKZg2dnsVz pic.twitter.com/rtIc8xpXWv

-- A. G. Cook (@agcook404)

October 18, 2021

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Physical sounds

• AirPods charging case opening and closing


• iPod Click Wheel


• MagSafe Charger

It's an AirPods Pro charging case that Cook opens and closes rhythmically. Those were first released in 2019. The iPod click wheel was first introduced with the iPod mini in 2004, but Cook is using what appears to be a full-size 4th generation iPod, also from 2004.

The MagSafe charger is a curious one. The video shows it being connected and disconnected to a first-generation 2016 Intel MacBook Pro, but the video has been flipped horizontally.

Sounds from Apple audio devices

• HomePod Minimum Volume


• HomePod Device Identify


• HomePod Nope


• HomePod PingPong


• HomePod Device Identify

Despite ranging across all of Apple's history, a remarkable number of the sounds in the video came from one of the company's most recent products. Less surprisingly, many come from its most successful device, the iPhone.

A bit of artistic license here as the 2016 Intel MacBook Pro shot is reversed

iPhone sounds

• iOS Alert


• Note Alert


• Email Whoosh (also on Mac)


• Night Owl Ringtone


• iPhone Keyboard


• Message Sent


• Message Received


• HomePod Device Identify

Assorted other sounds

• Mac 2020 Alert


• Empty Trash


• AirDrop invitation


• Apple Pay

As far as hardware goes, we've already discussed most of what's in the video from the sounds harvested from the device. Also shown in the video are a Blueberry or Indigo iBook, and the briefly-available iPod Hi-Fi.

And there is also what might just be the most famous Mac sound of them all, or at least the one that gets most written about. Buried in the video is the Sosumi sound, created by former Apple designer Jim Reekes.

Named by him in response to various complaints from lawyers, it's pronounced "so sue me."

Read on AppleInsider

elijahg

The original made from Win98 sounds is better IMO. This just sounds like a jumble of noises. Also why does this guy need a $5000 Pro Display XDR to run Logic?

edited October 2021

robin huber

elijahg said:

The original made from Win98 sounds is better IMO. This just sounds like a jumble of noises. Also why does this guy need a $5000 Pro Display XDR to run Logic?

Wow, classic turd in the punch bowl. I thought it was charming. 

elijahg

Pointing out it wasn’t first and that I didn’t think it was great is a “turd in a punch bowl”? Welp I’d rather that if it means I can retain the capacity to decide what I like myself and not drool over something because it’s what’s socially acceptable.

strangedays

elijahg said:

The original made from Win98 sounds is better IMO. This just sounds like a jumble of noises. Also why does this guy need a $5000 Pro Display XDR to run Logic?

Lol it’s in your DNA to dislike everything it seems. Nah, as a fan of electronica it sounded awesome I was really digging it. 

strangedays

elijahg said:

Pointing out it wasn’t first and that I didn’t think it was great is a “turd in a punch bowl”? Welp I’d rather that if it means I can retain the capacity to decide what I like myself and not drool over something because it’s what’s socially acceptable.

That you actually believe this is what lets me know your posts are of extremely low value. The stories and narratives you’ve created in your head do not reflect reality. 

edited October 2021

skippingrock

Technically the iPod Click Wheel is not a physical sound.

It is a software sound that could be easily disabled in the settings in you wanted your scrolling to be silent. 

I know, I have the original and the Click Wheel versions and they still work. Can't believe I paid so much for the original, even with a Developer's Discount.

edited October 2021

skippingrock

By the way, that iMac is in MINT condition!

Sweet.

elijahg

StrangeDays said:

elijahg said:

Pointing out it wasn’t first and that I didn’t think it was great is a “turd in a punch bowl”? Welp I’d rather that if it means I can retain the capacity to decide what I like myself and not drool over something because it’s what’s socially acceptable.

That you actually believe this is what lets me know your posts are of extremely low value. The stories and narratives you’ve created in your head do not reflect reality. 

My friend, every last post you make is lauding Apple and attacking people who encounter a bug ("you must be using it wrong") or who don't drool over Apple's every move. Apple is absolutely flawless in your mind, you never encounter an issue, if services go down somehow it never affects you, if a quantity of people experience a particular hardware issue it's always their fault, then you go silent when Apple releases a repair program for said issue. Your posts have zero value because they aren't a real experience, it's a filtered version of reality by someone so obsessed any criticism of Apple is akin to slating your firstborn. Apple's a for-profit company, they can take criticism, get over it. Also, your thinking that independent thought is "extremely low value" that proves you're only able to think with the masses. Remember "Think Different?"

edited October 2021

602warren

Is the garage in the video THE garage Apple was started in? ie Jobs boyhood home? Or am I just hoping that's a cool little easter egg for Apple fans?

tyler82

This video made me feel like a kid again when I bought my first iMac and my mom would bring home the LC 575 from the classroom to play on. It rekindled that magic that Apple always had. Praise to the artists out there!

filemakerfeller

Had to listen to ELO again after this one.

EDIT:
"Hey, iMac with the pretty face
Come and meet the human race!
We will use you
And/or abuse you
And that hockey puck don't suit you
But all the same we're so glad you're here to stay!"

edited October 2021