Jony Ive's LoveFrom unveils Terra Carta Seal recognizing corporate sustainability efforts
Former Apple CDO Jony Ive's LoveFrom design studio on Wednesday unveiled the Terra Carta Seal, an award conferred upon companies that are leading efforts to create sustainable markets.
The Terra Carta, a charter that details a sustainable future through participation from private corporations, is part of Prince Charles' Sustainable Markets Initiative. The environmental enterprise focuses on climate change and was launched this year to "reunite people and planet, by giving fundamental rights and value to Nature."
This week, the inaugural Terra Carta Seal was awarded to 45 companies that have illustrated a commitment to limit global warming, reports Wallpaper. Recipients were announced at the start of the three-day Terra Carta Action Forum and include Amazon, Salesforce, HP, IBM and Apple chip partner TSMC, according to Forbes.
Wallpaper delves into the intricacies of LoveFrom's seal, which features a circular design that combines nature imagery with sacred geometry and a bespoke font. Inhabiting the central section of the seal are oak leaves, acorns, ferns, magnolia, phlox, ladybirds, monarch butterflies, birds and honey bees, elements that embody Terra Carta's green vision.
"We have reinforced the resilience and fertility of nature by allowing these natural elements to gently take control of the image," Ive said. "This is a visually lush celebration of the power of nature, and far from being superficial decoration, these natural forms are what gives the design life."
Vine-like elements outline seven overlapping circles and intertwine with "Terra Carta" lettering accomplished in a special LoveFrom Serif font developed by Ive. Inspired by the work of printer and type designer John Baskerville, the typeface is also used to reproduce the Terra Carta motto that surrounds the seal's graphic.
"We spent all this time creating a typeface that we would use for our identity: we didn't want a logo, we wanted something far more modest, more similar to a dialogue," Ive noted. "We thought we would use this typeface for our friends; we couldn't think of a better way to take advantage of a few years of work around the Terra Carta, and I think it works really quite well. You can see the typography is clearly central to the seal, but I was seduced by the gentle, slightly anarchic dominance of the natural references."
Ive and his team made multiple versions of the Terra Carta Seal, including digital representations and a paper seal that is printed on handmade paper produced by British paper mill James Cropper. The paper version, created through a laborious process of printing, embossing, die-cutting and micro-perforation, is attached to a commemorative summarium and presented to Terra Carta Seal winners.
In explaining the craftwork behind the seal, Ive said that his LoveFrom studio applies a design philosophy he cultivated while at Apple.
"For decades at Apple, one of my preoccupations has been this idea that if we have discipline in our thinking practice we hold ourselves accountable with our thinking, and the result is that we can be light with our implementation," Ive said. "This really has become such a central part to the way that we see problems and the way that we practice."
Ive is credited with designing the Terra Carta and in July launched the Terra Carta Design Lab, a competition that invited students from London's Royal College of Art to explore and create solutions for a sustainable future.
Ive departed Apple in 2019 to form his design consultancy and has since been contracted by the likes of Airbnb and Ferrari.
Read on AppleInsider
The Terra Carta, a charter that details a sustainable future through participation from private corporations, is part of Prince Charles' Sustainable Markets Initiative. The environmental enterprise focuses on climate change and was launched this year to "reunite people and planet, by giving fundamental rights and value to Nature."
This week, the inaugural Terra Carta Seal was awarded to 45 companies that have illustrated a commitment to limit global warming, reports Wallpaper. Recipients were announced at the start of the three-day Terra Carta Action Forum and include Amazon, Salesforce, HP, IBM and Apple chip partner TSMC, according to Forbes.
Wallpaper delves into the intricacies of LoveFrom's seal, which features a circular design that combines nature imagery with sacred geometry and a bespoke font. Inhabiting the central section of the seal are oak leaves, acorns, ferns, magnolia, phlox, ladybirds, monarch butterflies, birds and honey bees, elements that embody Terra Carta's green vision.
"We have reinforced the resilience and fertility of nature by allowing these natural elements to gently take control of the image," Ive said. "This is a visually lush celebration of the power of nature, and far from being superficial decoration, these natural forms are what gives the design life."
Vine-like elements outline seven overlapping circles and intertwine with "Terra Carta" lettering accomplished in a special LoveFrom Serif font developed by Ive. Inspired by the work of printer and type designer John Baskerville, the typeface is also used to reproduce the Terra Carta motto that surrounds the seal's graphic.
"We spent all this time creating a typeface that we would use for our identity: we didn't want a logo, we wanted something far more modest, more similar to a dialogue," Ive noted. "We thought we would use this typeface for our friends; we couldn't think of a better way to take advantage of a few years of work around the Terra Carta, and I think it works really quite well. You can see the typography is clearly central to the seal, but I was seduced by the gentle, slightly anarchic dominance of the natural references."
Ive and his team made multiple versions of the Terra Carta Seal, including digital representations and a paper seal that is printed on handmade paper produced by British paper mill James Cropper. The paper version, created through a laborious process of printing, embossing, die-cutting and micro-perforation, is attached to a commemorative summarium and presented to Terra Carta Seal winners.
In explaining the craftwork behind the seal, Ive said that his LoveFrom studio applies a design philosophy he cultivated while at Apple.
"For decades at Apple, one of my preoccupations has been this idea that if we have discipline in our thinking practice we hold ourselves accountable with our thinking, and the result is that we can be light with our implementation," Ive said. "This really has become such a central part to the way that we see problems and the way that we practice."
Ive is credited with designing the Terra Carta and in July launched the Terra Carta Design Lab, a competition that invited students from London's Royal College of Art to explore and create solutions for a sustainable future.
Ive departed Apple in 2019 to form his design consultancy and has since been contracted by the likes of Airbnb and Ferrari.
Read on AppleInsider
Comments
If it’s supposed to be the latter, it’s a horrible design: much too intricate, too colorful => needs to much space, needs to be seen close up, etc.
Would have expected better logo design from such a famous company…
Jony is certainly capable of perfect symmetry, shape, and spacing as well as powerful simplicity. So I’m guessing it’s intentional.
Since it exemplifies environmental concern, do you actually get your copy of the seal/crest/whatever, imprinted on certified panda-free bamboo forest waste, transported by free-range burros? Or maybe you just get to see the mental image of the award, flashed to you by His Jonyness at the appropriate time. Or maybe you just "know" you've won the award (in which case thank you, thank you, you're too kind, we did this for all the little people...)
It's what the royals have done historically, but do we really care about awards like this?
Secondly, I notice it's become a fashionable deflection to scream "whataboutism!!!" when leftist hypocrisy is exposed. Our elites (Chaaahhles, other royals, politicians, actors, billionaires, etc.) frequently fly all around the world and use massive gas-powered motorcades (like Biden's 85 vehicle one at COP) to lecture everyone on the dangers of fossil fuels, eating meat and dairy, driving cars and other activities that most of the planet does. They crow on about an "emergency" while they are emitting more carbon than the average person could in years. So yes, it's hypocrisy. Utter hypocrisy. And since they all have enough resources to overcome the expense and inconvenience of high fuel and food prices, home prices, blackouts, high taxes, and supply shortages, it's pure, arrogant elitism.
Third, you clearly know precisely d*ck about conservatives. In addition to ignoring the utter hypocrisy of someone like Prince F*cking Charles talking about "privilege," your view of "the conservative" is ignorant and two-dimensional. I happen to be a conservative and believer in liberty. I, too, have things like solar panels (which covers nearly 100% of my electric use) and an electric lawn mower. I'm likely going to buy an electric vehicle within the next few years. My principles cause me to support things like low and simpler taxes, school choice, limited government, as well as gun and speech rights. They also cause me to support national infrastructure projects, our military and legal system, police and fire, public parks and spaces, and sensible regulation of our capitalist system--including environmental regulation.
Finally, I want to identify and hear about problems and crises so we can develop solutions that will improve our lives and planet. But that doesn't mean I'm going to listen to political whores who know little to nothing about science and often have their own agendas. I'm not going to listen to media-created, phony characters like Greta Thunberg (who, now that she's 18, I'm allowed to call a twat). I'm not going to listen Al Gore, who has been wrong about every single climate prediction since 1989. No, thanks. What I'll do instead is look at the actual data and draw conclusions about the scope of the problem, it's potential impacts, and potential solutions. If you want to get into that, let me know. Otherwise, good day.
I won’t waste precious time debating established science with deniers. George Orwell was wrong, we didn’t end up with “big brother” feeding us a fabricated world of fiction. After all, sincere, truthful and scientific answers to our questions are at our fingertips on Wikipedia; journalists the world over report the truth as best they can etc. Instead, we’ve got thousands of “little brothers” like you on social media avidly spreading politically-inspired lies.
I’ll summarise your awfully long paragraph describing yourself, thus: “I’m just another Republican voter.” It’s amusing how you have absorbed your political party’s orthodoxy into your personal value system.
About “hypocrisy” and whataboutism: one cannot practice environmentalism in our disaster capitalist context. That is like walking East on a train that is travelling West. Without scientists and activists, there would be no awareness of the problems and issues. You attack the messenger to deflect from the message. Nothing new, every activist throughout history was insulted, spat on, assaulted, imprisoned, banished, murdered, executed etc. Still, you will be glad to hear that this week, an indigenous Amazonian girl who spoke about the environment crisis at the Cop26 meeting has received insults and death threats from Brazilian Bolsonaro supporters (conservatives like you). After all, she’s a hypocrite because she probably flew to Glasgow on an airplane.