Apple saw their sales rocket after the M1 debut. People were curious and excited.
They need to keep the momentum going. The m1 max is a great start, but too long of delays allows the competition to catch-up.
The hard work is already done with the phone it doesn’t take so long to have higher performing derivative SOCs ready. Especially if developed after the a series begins production.
Ahead and a half before next generation is not the greatest
on one hand, this makes economic sense since Apple need to sell a number of Macs topay for each M series design. But on the other, Apple stands to sell slot ore Macs with quicker releases of nextgen hotness.
The multi-die strategy helps, but not the same as moving to a new design.
Perhaps they learn from iPhone yields first before investing in miseries development -which is substantialbeyond the a series starting point.
Comments
on one hand, this makes economic sense since Apple need to sell a number of Macs topay for each M series design. But on the other, Apple stands to sell slot ore Macs with quicker releases of nextgen hotness.